New gTLD Market Growth and Domain Name Opportunities Under 40 Characters
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This document discusses new generic top-level domains (gTLDs) and highlights some opportunities with .website, .press, and .host domains. It notes that over 2 million new gTLDs were registered in the first 5 months. Statistics on growth of new gTLDs are provided. Opportunities with .website domains for businesses and personal sites are described. Benefits of .press domains for bloggers, journalists and PR are outlined. .host is positioned as the exclusive identity for the global hosting community, with benefits for branding, credibility and targeting resellers discussed. Special promotional prices are listed for .website, .press and .host domains.
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New gTLD Market Growth and Domain Name Opportunities Under 40 Characters
- 1. New gTLDs to Watch Out For!
- 2. CONFIDENTIAL Current New gTLD Market Scenario • 2 million+ new gTLDs registered in just 5 months • Registrants spread across the globe
- 3. CONFIDENTIAL New gTLDs Are Growing! New gTLD numbers from the last month… 318,005 in a month 10,600 per day 442 per hour 7 per minute Source: ntldstats.com
- 4. CONFIDENTIAL Customers Are Waiting!
- 5. CONFIDENTIAL Radix Extensions - Now LIVE! Add .host
- 6. CONFIDENTIAL Truly Generic. Infinite Potential. The perfect choice for anyone to get online with a memorable & rich domain name that is synonymous with the internet and is recognized globally!
- 7. CONFIDENTIAL Why .website? One of the Largest new TLD sunrises ever! Over 6,500 domains in the first 4 hours of launch
- 8. CONFIDENTIAL How To Use A .website? BUSINESS WEBSITE Tupperware.website Smartride.website Xbox.website PERSONAL WEBSITE Johnevans.website Julien.website Myphone.website PROFESSIONAL WEBSITE Easyloans.website Airlinetickets.website Boutiques.website HAVE SOME FUN WITH .WEBSITE Selfie.website Therapies.website Jive.website
- 9. CONFIDENTIAL Why You Can’t Miss .website? HIGH POTENTIAL, HIGH CONVERSIONS .WEBSITE IS FOR EVERYONE! • Relevant to your entire customer base • Cuts across languages, geographies, industry verticals OFFERS A COMPETITIVE PRICING - $9.99 only! • Priced close to traditional gTLDs • Most affordably priced new gTLD
- 10. CONFIDENTIAL Here’s ONE MORE Reason! Register the maximum number of .website domains & win.. Contest Duration: 1st October to 30th November, 2014 Enroll Today!
- 11. A meaningful platform that adds credibility while sharing CONFIDENTIAL opinions and disseminating information
- 12. CONFIDENTIAL How To Use A .press? 23 Million+ active bloggers in the world and 18 million of them do not have a domain name* Companies yourname.press, portfolio.press, specialization.press brandname.press A dedicated PR Portal for companies world over companyname.press 1 Million+ Journalists 230 Million+ Bloggers 55,000+ News Corporations 80,000+ Book Publishers
- 13. CONFIDENTIAL Why .press? Semantic Relevance Universal Acceptance A Useful PR tool for Companies A useful PR tool for Companies Move over obsolete press & news pages with looooong URLs!
- 14. CONFIDENTIAL How You Can Make The Most Of .press? • Scan your customer base for journalists, bloggers & media related companies • Target such customers via dedicated mailers Readymade mailers & collaterals available • Avail of a special discount for such conversions • Connect with your Account Manger to know more!
- 15. CONFIDENTIAL The Exclusive and Most Definitive Identity of The Global Hosting Community
- 16. 16 What does a .com say about your hosting business? Hint: Nothing, really!
- 17. CONFIDENTIAL Why .host? Instant recognition, high recall value More credibility to your brand Be more competitive Better branding and categorization Why go for a .com/.net when there is a TLD especially for the Industry!
- 18. CONFIDENTIAL .host Is For YOU!
- 19. CONFIDENTIAL How To Use Your .host Your Brand URL www.yourbrand.host New Product Launches New Marketing Campaign Social Media Pages Nameserver Branding
- 20. CONFIDENTIAL Why You Can’t Miss .host? GET A .HOST FOR YOUR BRAND! Your Brand, Your Industry – Own it, Control it OFFER IT TO YOUR RESELLERS & AFFILIATES • Encourage Resellers to improve their branding and marketing • Encourage Affiliates to improve their search rankings and online marketing • A high margin TLD directly relevant to your resellers • High renewal rate • An indispensable TLD for web hosts • If you don’t offer it, they’ll get it elsewhere!
- 21. CONFIDENTIAL Special Offers @ResellerClub! at just $17.99 $9.99 And a chance to win an Ipad mini! at just $76.99 $39.99 at just $59.99 $39.99
Editor's Notes
- Thank you for joining us today. I’m Neha Naik & I lead the channel partnerships team at Radix. Radix is the largest new gTLD applicant from Asia with over 20 new TLD applications. Through this webinar, I will introduce you to Radix’s TLDs and also announce a special program that we’re unveiling for ResellerClub partners. Before we get to that though, let’s take a look at what is happening with new gTLDs today, and what the buzz has really amounted to. As most of you are web service providers – knowing where we are in terms of nTLDs and how these can make a difference to your business is what we want to focus on through this presentation.
- Some of the first nTLDs launched earlier this year went into GA around April. 5 months on, and we are at close to 2 million new TLD domain names The chart below shows you the distribution of new gTLD registrants across the globe, the US and Germany lead the way in terms of registrants, followed by China and the UK but you’ll see that the interest in nTLDs is coming from other parts of the world. We’re still at a very nascent stage in terms of new TLDs and our hope is that this grows in the months to come
- A quick snapshot at what the last month looked like in terms of nTLDs: Over 300k names registered in 1 month, an average of over 10k a day and over 400 and hour – and this no. is really growing as more and more new TLDs are being introduced, as newer partners and providers are offering nTLDs and in general as awareness and acceptance is growing. In terms of alexa rankings, there are over 600 nTLD sites already in the top 1million alexa ranked sites globally – adoption is gradual, but usage exists, traffic to these sites exists and it seems like its only a matter of time before you see more nTLDs go mainstream
- And this ties in to what customers have to say. As per a study conducted by wakefield and sedo, we saw some interesting statistics – 52% of the respondents actually said that they would change their domainname if they had the chance to do so, and 59% would consider a new gTLD – all of this because they would have a chance to get the name they really wanted, a memorable & brandable address that would set them apart from everything else out there!
- With that backdrop, I’d like to introduce you to Radix’s first 3 new TLDS - .website, .press & .host All extensions are now live, open to anyone and everyone on a first come first served basis. We entered general availability on the 18th so we’re just about 6 days into our launch – and we’re here to talk to you about what these TLDs mean to your business & how you capitalize on the opportunity earlier on in the launch process
- .website – the perfect choice for anyone to get online with a memorable name that is synonymous with the internet & is recognized globally. With availability in some of the other popular generics like .com & .net depleting, customers need more options to choose from. Research across registrar websites show that 65% of the time, check avaialbility results fail – which means 65% of the time customers don’t get what they’re looking for. And while there are a bunch of TLDs that have launched recently, like I showed you in the previous slides, these TLDs are industry or category specific, there are very few that are truly generic and that have infinite potential in terms of adoption and applicability.
- Why .website? .website is self explanatory, meaningful & is easily understood by all. In fact, .website is a term that is commonly understood and used across several languages including Chinese, Russian, Spanish, German and several others. .Website is essentially the first pure ASCII generic to hit the market. And as a web service provider, as a designer or a hosting company, this becomes an even more interesting proposition since the audience for a TLD like .website is almost everyone out there – that is your entire customer base Resonating that fact is the sunrise performance we had for the extension with among the largest sunrise applications in this new gTLD round. And when we opened for GA on the 18th - .website saw a super rush to get over 6000 registrations in the first few hours of opening up
- When customers go online, they’re looking for a website to interact with, internet users don’t talk about domain names, they refer to them as websites – soemthing that they easily understand and the logical destination for what they’re looking for online. So whether a business wants to setup their online presence, whether it’s a professional or personal website, a brand or simply someone looking at doing something creative online - .website caters to them all, and presents itself as a great option. And you can see that brands across industries …………….
- As a provider and advisor of web services to your customers – that was just a snapshot of the different ways that a .website name can be used. If you provide hosting services or site building services, or if you provide domain services for your customers - .website fits in great! Cutting across opportunities and client types – geos, industries – you’re bound to see greater conversions What’s more, .website is presented at a competitive pricing of $9.99 bringing it to a level playing field with other gTLDs in the market while giving you the advantage of more availability & better quality names – giving customers the names that they really want!
- And of course, like I mentioned earlier we have a special program for all resellerclub partners – register the most no. of .website domains across 2 months and take home an ipad mini! We have 2nd and 3rd spot prizes too and will announce those shortly. The program runs across all of October & November. To participate you simply need to reach out to your AM and enroll for the promo. At the end of 2 months the partner with the most no. of .website registrations is the winner! So reach out to your customers, bundle .website with your hosting 7 sitebuilder offers and let the numbers soar! ResellerClub will follow this up with more details over email, and we look forward to having you all participate in this program.
- This brings us to our 2nd TLD which is now live - .press .press is a meaningful platform for those that want to share information & opinions with a sense of enhanced credibility & authority
- So who is .press for – what is the target market & let’s look at how one can actually use a .press domain The direct target market for .press is journalists, media professionals, news corporations, newspapers publishers and bloggers & in terms of target market size there are over 1 million jouranlists, there are over 230 million bloggers – even if you assume that a small percentage of this market converts to a .press, the potential is significant. There are over 50k newspapers and over 98k online news websites – all again a target market for the .press TLD If you step back and take a macro view of the potential of .press, you’ll see that it fits really well as a dedicated press portal for companies that engage with the media – think of microsoft.press, apple.press, ibm.press – the .press domain could be their online press portal where they break news, engage with journalists and media professionals and other stakeholders
- We conducted a survey across journalists & bloggers across the US and Europe, and 50% of the journalists said that they associated .press with credibility & professionalism, even bloggers felt that as compared to other nTLDs, .press would be treated as more credible and something that professional bloggers would opt for. .press is semantically relevant with universal acceptance – it is understood across languages & countries – everyone know what the press is. And for the broader audience which is companies - .press presents itself as a PR tool and direct destination for companies to engage with their audiences!
- Unlike .website, .press is a niche TLD – it has a more focused & targeted audience. That means that you can get sticky, high value clients with renewable business Some of the ways that you can market .press include: Including .press as a suggestion when customers look for names related to the press, news, journalist, blogging – presenting them with a TLD that is super relevant to ensure higher uptake We are working with ResellerClub to create a lead list which includes domain names that are a relevant target for the .press extension. So let’s say you have customer with a domain USAnewsonline.com – you could pitch such a customer a .press domain – again very relevant and targeted We will also provide you with ready made emails and collateral that you can use to reach out to these customers and convert them We’d recommend reaching out to your RC AMs to know more about this program along with the pricing benefits
- A .HOST extension speaks loud and clear about your focus and specialization and significantly increases brand recall Presence in the .HOST namespace signifies that you are a part of the global hosting community which automatically lends credibility to your brand HOST lets you cut down on huge online marketing spends and reduce heavy dependence on advertising and search ranking You now have the freedom to be creative with your brand name and leave the categorization work to the TLD A .HOST extension improves your SEO rankings allowing your brand better visibility
- Speaker notes: tie in why they should get a .host for themselves .host pioneers Actual domains registered by resellerclub Check the WHIR ppt.
- -Put a sample tweet compare with what most use currently with X’s long url (companyhost.com/promo, bitly links (bit.ly/AefT23), companyho.st/promo Show company.host with a tick Encourage affiliates on a separate slide Help them improve their ranking, their brand, their identifier