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SXSW Convergence 2010 Dan Shust
- 1. CONVERGENCE 2O1O / 1O COOL
THINGS THAT COULD HAPPEN THIS
YEAR...OR NOT. Dan Shust - Resource Interactive’s RI:Lab
Twitter: @getshust Hash: #convergence2010
Image: flickr / r.f.m II
© Copyright 2010 Resource Interactive
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- 3. THING O1 / Social becomes the thread.
Social networks (mostly facebook) will
solidify themselves as the real-time thread
that holds our digital existence together.
Our messaging, news, brand interactions,
entertainment, search will all be delivered
and filtered based on our social graph.
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- 4. THING O1 / Social becomes the thread.
Facebook Wall
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- 5. THING O1 / Social becomes the thread.
Mobile Microsoft Xbox
Nintendo DSi
Visio IPTV
Jonas Brothers
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- 7. THING O2 / Location matters.
Your current location (and location habits)
will further enhance the delivery of your
digital experiences. Content will become
increasingly aware of its surroundings and
configure itself accordingly.
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- 8. THING O2 / Location matters.
Mastercard
Gowalla
Foursquare
Sit or Squat
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- 10. THING O3 / Entertain me now.
Custom cloud-based entertainment (audio,
video, gaming, etc.) will be available in real-
time, at all locations and on all platforms.
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- 11. THING O3 / Entertain me now.
Onlive
NPR
Slingplayer
Indiana Jones
Sirius
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- 13. THING O4 / Birth of the frontchannel.
Experiences and interactions typically
relegated to the “backchannel” will become
more important (and engaging) than the
original content. People will “tune in” to live
events for the “frontchannel” interaction.
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- 14. THING O4 / Birth of the frontchannel.
Vizio Internet Enabled TV
Video Link: http://www.youtube.com/watch?v=X4juwUcbzVc
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- 15. THING O4 / Birth of the frontchannel.
MLB iPad App
Video Link: http://www.youtube.com/watch?v=EB7_N22xZf0
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- 17. THING O5 / Commerce atomizes.
Along with the typical channels, commerce
experiences will be increasingly available in
non-traditional locations...social networks,
iMedia, gaming, mobile, etc.
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- 18. THING O5 / Commerce atomizes.
Carmax
JanSport
Polyvore
Polo Rugby Adidas
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- 19. THING O5 / Commerce atomizes.
1-800-Flowers
Off the Wall
Hitman DVD
Barnes & Noble
Polo Rugby
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- 21. THING O6 / Life is a game.
Game theory and mechanics will infuse all
our digital activities. We will be increasingly
“rewarded” for even the smallest behaviors
both individually and as part of a group.
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- 22. THING O6 / Life is a game.
MyTown
CauseWorld
Facebook Friends
Gowalla Pins
YouTube
Foursquare Mayorship
Nike+
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- 24. THING O7 / Interactive products.
We will become conditioned to the
expectation of having digital interactions
with physical objects.
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- 25. THING O7 / Interactive products.
Google Goggles/Shopping
Red Laser
Blick Magazine
Golf Digest
The Weather Channel
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- 26. CONVERGENCE / THING O8
Your reality will be augmented.
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- 27. THING O8 / Your reality will be augmented.
The Holodeck?
Maybe not, but our immersion opportunities
are getting more interesting.
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- 28. THING O8 / Your reality will be augmented.
Home Depot
Adidas
Hallmark
USPS
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- 29. THING O8 / Your reality will be augmented.
Lego
Yelp!
Tobi Fashionista
Samsung
Microsoft Project Natal
Samsung © Copyright 2010 Resource Interactive
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- 30. THING O8 / Your reality will be augmented.
Microsoft Bing AR Maps
Video Link: http://www.youtube.com/watch?v=9QFvfHXkd2o
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- 32. THING O9 / Digital is the new paper.
Consumer tablet computers (like the iPad)
will usher in a new era of publishing...and
the reinvention of paper. (Interactive, social,
e-commerce enabled paper that is.)
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- 33. THING O9 / Digital is the new paper.
Apple iPad
Sports Illustrated Tablet Concept
Sports Illustrated
Google Tablet Concept
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- 34. THING O9 / Digital is the new paper.
WIRED Tablet Prototype
Video Link: http://www.youtube.com/watch?v=LlPzu82Dwr0
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- 35. THING O9 / Digital is the new paper.
Microsoft Courier Prototype
Video Link: http://www.youtube.com/watch?v=UmIgNfp-MdI
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- 36. CONVERGENCE / THING 1O
Rise of the connected things.
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- 37. THING 1O / Rise of the connected things.
Convergence you say? When my bathroom
scale can tweet my weight to all my
followers, we will have converged ;)
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- 38. THING 1O / Rise of the connected things.
WiThings WIFI Scale
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- 39. THING 1O / Rise of the connected things.
MIcrosoft Sync
Fitbit
Poken
Nike+
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- 40. Thanks / About
Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding,
understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm
for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and
augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative
experiences. His unique blend of creative, business and technical experience makes him a favorite among clients
where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into
projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of
Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog,
and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-
Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,
National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm,
it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the
development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus,
Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our
Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads
Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven
insights to our work, creating bold opportunities for consumer engagement and competitive advantage.
www.resource.com
© Copyright 2010 Resource Interactive
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