Watch as Holly Hufford, search engine marketer at rezStream for a webinar walks you through 6 Steps to Getting Through the Low Season. You’ll walk away knowing: • Proven ways to increase reservations with specials and partnerships • How to take advantage of less occupied property using your guests and photos • Secrets to driving income through multiple streams and more! With some planning and foresight, you can find success with the steps we outline in this webinar!

1. 6 Steps to Getting
Through the Low
Season

2. Overview
• About rezStream
• About Me
• How to Tackle the Slow Season
• Encouraging Guests to Book
• What to Do Once a Reservation is Booked
• Advantages of the Slow Season
• Recap
• Q&A
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www.rezStream.com

3. About rezStream
www.rezStream.com 3
Small company of caring and passionate individuals
View ourselves as an extension of your team
100 years of combined industry experience
Suite of solutions focused on helping independently-
owned properties

4. Holly Hufford: About Me
• Search Engine Marketing Specialist
• Colorado Native
• Enjoy Camping
• Colorado Sports Fan
• Food & Friends & Family
• Dog Mom
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5. Increasing Reservations
How to Encourage Guests to Book a Stay

6. 1. Offer a Special
Get Guests Through the Door
• Create a Sense of Urgency
• Look at Slow Points in the Week
• Weekday vs. Weekend
• # of Days
• Ensure the Offer is Worth it
• Property
• Guests
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7. 2. Create a Partnership
Offer Guests an Additional Benefit
• Partner with a Nearby Business
• Similar Slow Season
• Activity
• Food & Drinks
• Increased Visibility
• Ensure the Partnership is Worth it
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8. 2. Create a Partnership
Offer Guests an Additional Benefit
• Example:
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9. 2. Create a Partnership
Offer Guests an Additional Benefit
• Figure Out What is Best for Both
• Additional Financial Benefit?
• % of Food Sales at Event Center
• Is Promotion on Website Enough
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10. Once Guests Have Booked…
Less Reservations Doesn't Mean Less Money

11. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Specialty Shop
• Cater for the Season
• Offer Off-Season Discounts
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12. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Offer Add Ons
• Chocolate Covered Strawberries & Champagne
• Sand Toys for Children
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13. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Promote Current Offerings
• Pet Friendly
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14. 3. Creative Streams of Income
Offer Additional Sales Opportunities
• Rentals
• Income from Non-Guests
• Location is Important to Consider
• Lake
• Mountains
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15. Take Advantage of the Slow Season
What to Do When the Property is Less Occupied

16. 4. Communication is Key
Increased Opportunity to Talk with Guests
• Listen
• Favorite Nearby Activities
• Why are They Visiting?
• Dislikes
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17. 4. Communication is Key
Increased Opportunity to Talk with Guests
• Implement Changes
• Blog Topic
• Activities & Events Page
• Growth Opportunity
• Is it Worth it?
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18. 4. Communication is Key
Increased Opportunity to Train Employees
• Focus Internally
• What is Lacking?
• What has Changed Recently?
• Rest and Relax
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19. 5. Update the Website
Take Pictures of the Property
• Promote the Property Experience
• Food
• Amenities
• Rooms
• Bathroom
• Kitchen
• Visually Appealing
• Good Lighting & Angles
• Smart Phone
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20. 5. Update the Website
Include Important Information
• What Sets your Property Apart?
• Wi-Fi
• Television
• Air Conditioning
• Swimming Pool
• Breathtaking Views
• Complimentary Breakfast
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21. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Blogs
• New & Repeat Guests
• Activities
• Promote a Last-Minute Trip
• Aid in Search Visibility
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22. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Email Marketing
• Turn Past Guests into Repeat Guests
• Repeat Guests are a Great Asset
• Customer Reviews & Photos
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23. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Social Media
• New & Repeat Guests
• The More Eyes the Better
• Word of Mouth is a Strong Asset
• Involve Guests
• Write Reviews
• Interact on Social Media
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24. 6. Continue Marketing
Keep the Property Top of Mind & Spark New Interest
• Pop-Up Windows
• New & Repeat Guests
• Easily Accessible
• Specials
• Partnerships
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25. Recap
• Determine the Best Offers
• Create a Sense of Urgency
• Diversify the Selection
• Keep an Open Mind
• Consider Future Guests
• Expand the Information
• Delayed ROI
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26. Thank You
Holly Hufford, Search Engine Marketing Specialist
Please forward all questions regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
• www.rezStream.com
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www.rezStream.com

27. Visit the rezStream
Education Center
For upcoming webinars, past blogs, and
resource guides.
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rezStream.com/Education

28. Q & A