SlideShare a Scribd company logo
1 of 37
Download to read offline
ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN
FROM “THE CONTENT CODE”
Hi. I’m Mark Schaefer.
Author. Teacher.
Marketing consultant.
And creator of the {grow} blog.
As part of my new book
The Content Code, 13
experts provided their
advice on building an
actionable audience.
In the book, I define an actionable
audience as your "Alpha Audience" -- the
elite members that share your content. They
are the bedrock of your business!
Here’s what our experts had to say…
“AIM FOR
ALLIES,
CEO of Owner Media Group
-CHRIS BROGAN
NOT FANS.”
“I try not to have fans. I
seek allies. Fans are great
insofar as they spend
money or something, but
allies advance the cause.
Once people understand
how I can help them, they
tend to stick around.”
“Don’t take the
Author of Reinventing You and Standing Out
party line.”
-Dorie Clark
“In everything I write, I try to
find the part that’s most
fascinating and unique, and
that’s often not the party line,
but instead the mistakes and
the aftermath and how we grow
from them. This honesty builds
trust and audience bonds.”
“establish a communion
of equals.”
President of the Sales Lion
-Marcus sheridan
“As a content creator, it’s not your
goal to sound smart. Rather, the
goal is communion. Whatever you
say allows your audience to nod
their heads and say ‘I get it. I see.’ ”
“establish a common
dream.”
Digital Evangelist & Author
-Guy Kawasaki
“Want to change the world?
Upset the status quo? This takes
more than run-of-the-mill
relationships. You need to make
people dream the same dream
that you do.”
“Connect the
Community.”
Arment Dietrich CEO
-Gini Dietrich
“If you spend time online talking to
the people who influence purchase
decisions, you can provide the
foundation for your community.
And, when you do it this way,
it becomes more than
engagement.”
“DON’T PUBLISH
-SCOTT STRATTEN
WHEN YOU
‘SHOULD’.”
Author & President of UnMarketing
“Not even once have I, or you,
shared another brand’s content
because it was ‘Tuesday at 2 p.m.’.
People share emotions. When you
evoke that, people react.”
“ABOVE ALL, BE
INTERESTING.”
Best-selling author of The New Rules of Marketing & PR
-David Meerman Scott
“In order to have people talk about
you and your ideas, you must resist
the urge to hype your products and
services. Instead, create something
interesting for your audience.”
“BE REAL.”
Health & Wellness Writer
-JOYCE CHERRIER
“Making my content as personal
and applicable to life as possible
makes my core audience feel more
like old friends who I live and grow
with, and I believe that’s a key
element for any brand. ”
“CONNECT
CEO of TopRank Marketing
CONTENT, PEOPLE,
-LEE ODDEN
AND CONFERENCES.”
“I try to get involved as deeply
as I can in conferences I attend,
even creating unique content for
and about these events. I want
to create a positive, intelligent,
and creative experience for the
people who are involved. The
content moves but it also
strengthens connections with
people I meet.”
“Speak to
Author of Marketing: A Love Story
ONE person.”
-bernadette jiwa
“Before I sit down to write I think
about one person. This practice
helps me to understand that I must
always respect their time, never
take their attention for granted,
and always try to provide value.”
“BUILD THE SMALLEST
AUDIENCE
-SETH GODINMarketing author, speaker, & entrepreneur
POSSIBLE.”
“Aim for the smallest possible audience,
not the largest, to build long-term
value among a trusted, delighted tribe,
to create work that matters and
stands the test of time.”
“NEVER TAKE THE
AUDIENCE
-ANN HANDLEY
FOR GRANTED.”
Author of Everyone Writes & Marketing
Profs Chief Content Officer
“Publishing is a privelege and should
not be squandered. I started my career
in print journalism. And that
sensibility from my journalism
school days of ‘No one has to read
this,’ continues to influence and
inform what I publish to this day.”
And, finally, my advice…
“Give them
Author of The Content Code
-Mark W. Schaefer
Everything.”
“This is what I have to do to earn
an audience. This is what is
required in a noisy, competitive
world. I have to give my audience
everything.
And so do you.“
I hope you’re inspired to build your 

Alpha Audience.
The great news is you don’t have to 

do it alone.
I wrote my new book for you!
Learn how to ignite
your content, your
marketing, and your
business with
The Content Code.
AVAILABLE NOW!
CLICK HERE!
SAY HELLO ONLINE!
Content
@markwschaefer
Design
@sarahsmason

More Related Content

What's hot

25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4Martin Walsh
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolThe Planning Lab
 
How to Find your Passion and love your work every day? @CoachAkanksha
How to Find your Passion and love your work every day? @CoachAkankshaHow to Find your Passion and love your work every day? @CoachAkanksha
How to Find your Passion and love your work every day? @CoachAkankshaAkanksha Vir
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustClose.io
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing StrategiesBrian Downard
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
No more BORING marketing!
No more BORING marketing!No more BORING marketing!
No more BORING marketing!WAKSTER Limited
 
Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Mohamed Mahdy
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostGuy Kawasaki
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 

What's hot (20)

25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4Search Engine Marketing Digital Readiness Training V4
Search Engine Marketing Digital Readiness Training V4
 
Creative Planning @ Miami Ad School
Creative Planning @ Miami Ad SchoolCreative Planning @ Miami Ad School
Creative Planning @ Miami Ad School
 
How to Find your Passion and love your work every day? @CoachAkanksha
How to Find your Passion and love your work every day? @CoachAkankshaHow to Find your Passion and love your work every day? @CoachAkanksha
How to Find your Passion and love your work every day? @CoachAkanksha
 
How To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into TrustHow To Sell To Non-Believers - Turning Doubt Into Trust
How To Sell To Non-Believers - Turning Doubt Into Trust
 
8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies8 Free Types of Marketing Strategies
8 Free Types of Marketing Strategies
 
10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
No more BORING marketing!
No more BORING marketing!No more BORING marketing!
No more BORING marketing!
 
Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...Everything I needed to know about marketing I learned playing Dungeons and Dr...
Everything I needed to know about marketing I learned playing Dungeons and Dr...
 
Digital marketing for B2B
Digital marketing for B2BDigital marketing for B2B
Digital marketing for B2B
 
Brand experience media planning
Brand experience media planningBrand experience media planning
Brand experience media planning
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)Acing Google Ads in 2022 (With Insider Tips Straight from Google)
Acing Google Ads in 2022 (With Insider Tips Straight from Google)
 
Tips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing StrategyTips, Tools and Templates To Build Your Content Marketing Strategy
Tips, Tools and Templates To Build Your Content Marketing Strategy
 
Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit Instagram Social Marketing Strategy Kit
Instagram Social Marketing Strategy Kit
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
The Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and FriendsThe Great State of Design with CSS Grid Layout and Friends
The Great State of Design with CSS Grid Layout and Friends
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 

Viewers also liked

How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at MarketingHubSpot
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content MarketingSemrush
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsHiten Shah
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert Uberflip
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Razvan Gavrilas
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusGianluca Fiorelli
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsKissmetrics on SlideShare
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.TED Talks
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing ReportManny Rivera
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsHiten Shah
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingThe Content Advisory
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, FailsRand Fishkin
 

Viewers also liked (20)

How To Suck at Marketing
How To Suck at MarketingHow To Suck at Marketing
How To Suck at Marketing
 
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2C Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing3 Ingredients to Spice Up Your Content Marketing
3 Ingredients to Spice Up Your Content Marketing
 
Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017Global Digital Statshot Q3 2017
Global Digital Statshot Q3 2017
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website VisitsContent Marketing Lessons From 10 Years and 41,525,103 Website Visits
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
 
The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert The Art of Visual Content and the Science That Makes it Convert
The Art of Visual Content and the Science That Makes it Convert
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
How To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital OlympusHow To Create Buyer Personas - Digital Olympus
How To Create Buyer Personas - Digital Olympus
 
Optimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for ConversionsOptimizing Your Content Marketing and Blog for Conversions
Optimizing Your Content Marketing and Blog for Conversions
 
Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.Choosing easier. How businesses can improve the experience of choosing.
Choosing easier. How businesses can improve the experience of choosing.
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
2017 State of Marketing Report
2017 State of Marketing Report2017 State of Marketing Report
2017 State of Marketing Report
 
Using Analytics To Solve The Right Problems
Using Analytics To Solve The Right ProblemsUsing Analytics To Solve The Right Problems
Using Analytics To Solve The Right Problems
 
Experiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of MarketingExperiences: The Seventh Era Of Marketing
Experiences: The Seventh Era Of Marketing
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 

Similar to Secrets to building an actionable audience

50 Top Influencers in Marketing
50 Top Influencers in Marketing 50 Top Influencers in Marketing
50 Top Influencers in Marketing Say Digital Media
 
25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of Marketing25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
 
Boost Your Sales, Increase Your Sales, Get More Sales!
Boost Your Sales, Increase Your Sales, Get More Sales!Boost Your Sales, Increase Your Sales, Get More Sales!
Boost Your Sales, Increase Your Sales, Get More Sales!Phillip J Kuhlenbeck III
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing QuotesQuynh LE
 
The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."Catalin Modorcea
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing QuotesHubSpot
 
Advicefromipa4planning
Advicefromipa4planningAdvicefromipa4planning
Advicefromipa4planningchris binns
 
Hello vino getting started with Social Media
Hello vino getting started with Social MediaHello vino getting started with Social Media
Hello vino getting started with Social MediaDave Granfield
 
The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!Jim Stroud
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)Business Link South West - Events
 
Crush It Discussion Guide
Crush It Discussion GuideCrush It Discussion Guide
Crush It Discussion GuideMarcusKRZ
 
How to build a strong brand for your recruitment business #RecHangout Highlights
How to build a strong brand for your recruitment business #RecHangout HighlightsHow to build a strong brand for your recruitment business #RecHangout Highlights
How to build a strong brand for your recruitment business #RecHangout HighlightsColleague Software
 
Build your brand on the job - Workfront LEAP 2016
Build your brand on the job - Workfront LEAP 2016Build your brand on the job - Workfront LEAP 2016
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
 
Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...Joe Teo
 
25 Brave Marketing Quotes to Get Inspired!
25 Brave Marketing Quotes to Get Inspired!25 Brave Marketing Quotes to Get Inspired!
25 Brave Marketing Quotes to Get Inspired!BLoggingeHow
 
LLS Exploratory Meeting Script
LLS Exploratory Meeting ScriptLLS Exploratory Meeting Script
LLS Exploratory Meeting ScriptAnn Marie Frakes
 
Ad Club Present2
Ad Club Present2Ad Club Present2
Ad Club Present2Lisa Hickey
 

Similar to Secrets to building an actionable audience (20)

50 Top Influencers in Marketing
50 Top Influencers in Marketing 50 Top Influencers in Marketing
50 Top Influencers in Marketing
 
25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of Marketing25 Inspiring Quotes From Experts Shaping the Future of Marketing
25 Inspiring Quotes From Experts Shaping the Future of Marketing
 
Boost Your Sales, Increase Your Sales, Get More Sales!
Boost Your Sales, Increase Your Sales, Get More Sales!Boost Your Sales, Increase Your Sales, Get More Sales!
Boost Your Sales, Increase Your Sales, Get More Sales!
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
 
The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."The Antidote to "I don't like marketing but need it."
The Antidote to "I don't like marketing but need it."
 
20 pearls of marketing wisdom
20 pearls of marketing wisdom 20 pearls of marketing wisdom
20 pearls of marketing wisdom
 
101 Awesome Marketing Quotes
101 Awesome Marketing Quotes101 Awesome Marketing Quotes
101 Awesome Marketing Quotes
 
Advicefromipa4planning
Advicefromipa4planningAdvicefromipa4planning
Advicefromipa4planning
 
Hello vino getting started with Social Media
Hello vino getting started with Social MediaHello vino getting started with Social Media
Hello vino getting started with Social Media
 
A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips
 
A complete Guide to Network Marketing (MLM) 53 Success Tips
A complete Guide to Network     Marketing (MLM)  53 Success TipsA complete Guide to Network     Marketing (MLM)  53 Success Tips
A complete Guide to Network Marketing (MLM) 53 Success Tips
 
The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!The Number One Job Hunting Book in the World!
The Number One Job Hunting Book in the World!
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
 
Crush It Discussion Guide
Crush It Discussion GuideCrush It Discussion Guide
Crush It Discussion Guide
 
How to build a strong brand for your recruitment business #RecHangout Highlights
How to build a strong brand for your recruitment business #RecHangout HighlightsHow to build a strong brand for your recruitment business #RecHangout Highlights
How to build a strong brand for your recruitment business #RecHangout Highlights
 
Build your brand on the job - Workfront LEAP 2016
Build your brand on the job - Workfront LEAP 2016Build your brand on the job - Workfront LEAP 2016
Build your brand on the job - Workfront LEAP 2016
 
Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...Influencer marketing, instagram marketing, and branding the ultimate slide de...
Influencer marketing, instagram marketing, and branding the ultimate slide de...
 
25 Brave Marketing Quotes to Get Inspired!
25 Brave Marketing Quotes to Get Inspired!25 Brave Marketing Quotes to Get Inspired!
25 Brave Marketing Quotes to Get Inspired!
 
LLS Exploratory Meeting Script
LLS Exploratory Meeting ScriptLLS Exploratory Meeting Script
LLS Exploratory Meeting Script
 
Ad Club Present2
Ad Club Present2Ad Club Present2
Ad Club Present2
 

More from Mark Schaefer

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable? Mark Schaefer
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Mark Schaefer
 
Untangling the customer journey
Untangling the customer journeyUntangling the customer journey
Untangling the customer journeyMark Schaefer
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementMark Schaefer
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social ProofMark Schaefer
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-bloggerMark Schaefer
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessMark Schaefer
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should BlogMark Schaefer
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writingMark Schaefer
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsMark Schaefer
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer
 

More from Mark Schaefer (17)

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable?
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?
 
Untangling the customer journey
Untangling the customer journeyUntangling the customer journey
Untangling the customer journey
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media Success
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
 

Recently uploaded

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 

Recently uploaded (20)

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 

Secrets to building an actionable audience

  • 1. ACTIONABLE AUDIENCE13 QUOTES ON BUILDING AN FROM “THE CONTENT CODE”
  • 2. Hi. I’m Mark Schaefer. Author. Teacher. Marketing consultant. And creator of the {grow} blog.
  • 3. As part of my new book The Content Code, 13 experts provided their advice on building an actionable audience.
  • 4. In the book, I define an actionable audience as your "Alpha Audience" -- the elite members that share your content. They are the bedrock of your business!
  • 5. Here’s what our experts had to say…
  • 6. “AIM FOR ALLIES, CEO of Owner Media Group -CHRIS BROGAN NOT FANS.”
  • 7. “I try not to have fans. I seek allies. Fans are great insofar as they spend money or something, but allies advance the cause. Once people understand how I can help them, they tend to stick around.”
  • 8. “Don’t take the Author of Reinventing You and Standing Out party line.” -Dorie Clark
  • 9. “In everything I write, I try to find the part that’s most fascinating and unique, and that’s often not the party line, but instead the mistakes and the aftermath and how we grow from them. This honesty builds trust and audience bonds.”
  • 10. “establish a communion of equals.” President of the Sales Lion -Marcus sheridan
  • 11. “As a content creator, it’s not your goal to sound smart. Rather, the goal is communion. Whatever you say allows your audience to nod their heads and say ‘I get it. I see.’ ”
  • 12. “establish a common dream.” Digital Evangelist & Author -Guy Kawasaki
  • 13. “Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.”
  • 15. “If you spend time online talking to the people who influence purchase decisions, you can provide the foundation for your community. And, when you do it this way, it becomes more than engagement.”
  • 16. “DON’T PUBLISH -SCOTT STRATTEN WHEN YOU ‘SHOULD’.” Author & President of UnMarketing
  • 17. “Not even once have I, or you, shared another brand’s content because it was ‘Tuesday at 2 p.m.’. People share emotions. When you evoke that, people react.”
  • 18. “ABOVE ALL, BE INTERESTING.” Best-selling author of The New Rules of Marketing & PR -David Meerman Scott
  • 19. “In order to have people talk about you and your ideas, you must resist the urge to hype your products and services. Instead, create something interesting for your audience.”
  • 20. “BE REAL.” Health & Wellness Writer -JOYCE CHERRIER
  • 21. “Making my content as personal and applicable to life as possible makes my core audience feel more like old friends who I live and grow with, and I believe that’s a key element for any brand. ”
  • 22. “CONNECT CEO of TopRank Marketing CONTENT, PEOPLE, -LEE ODDEN AND CONFERENCES.”
  • 23. “I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, intelligent, and creative experience for the people who are involved. The content moves but it also strengthens connections with people I meet.”
  • 24. “Speak to Author of Marketing: A Love Story ONE person.” -bernadette jiwa
  • 25. “Before I sit down to write I think about one person. This practice helps me to understand that I must always respect their time, never take their attention for granted, and always try to provide value.”
  • 26. “BUILD THE SMALLEST AUDIENCE -SETH GODINMarketing author, speaker, & entrepreneur POSSIBLE.”
  • 27. “Aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”
  • 28. “NEVER TAKE THE AUDIENCE -ANN HANDLEY FOR GRANTED.” Author of Everyone Writes & Marketing Profs Chief Content Officer
  • 29. “Publishing is a privelege and should not be squandered. I started my career in print journalism. And that sensibility from my journalism school days of ‘No one has to read this,’ continues to influence and inform what I publish to this day.”
  • 30. And, finally, my advice…
  • 31. “Give them Author of The Content Code -Mark W. Schaefer Everything.”
  • 32. “This is what I have to do to earn an audience. This is what is required in a noisy, competitive world. I have to give my audience everything. And so do you.“
  • 33. I hope you’re inspired to build your 
 Alpha Audience.
  • 34. The great news is you don’t have to 
 do it alone.
  • 35. I wrote my new book for you!
  • 36. Learn how to ignite your content, your marketing, and your business with The Content Code. AVAILABLE NOW! CLICK HERE!