JavaScript is becoming a hot topic for digital marketers - but has always been a challenge for SEO. In this talk, we take things back to basics to look at why this is the case, why (and how) JavaScript is used - and what we can do to better manage it. Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk

1. Ric Rodriguez
CROUD
The SEO’s Guide To JavaScript
@ricrodriguez_uk
https://www.slideshare.net/RicRodriguez1

2. @RICRODRIGUEZ_UK WWW.CROUD.COM
THESEO’SGUIDE
TOJAVASCRIPT

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Ric Rodriguez
SNRSEOMANAGER@CROUD

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JAVASCRIPTISA
PROGRAMMINGLANGUAGE

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WHYISITAPROBLEM?

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ASYNCHRONICITY

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GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGEIS
RENDERED

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GOOGLEBOT
REQUEST
MADE
DOM
CSSDOM
RENDER
TREE
PAGEIS
RENDERED
JAVASCRIPT
IS
EXECUTED

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IFGOOGLEISN’TTHERETOSEEIT
ITCAN’TKNOWWHATHASHAPPENED

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WHYISJAVASCRIPTUSED?

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IT’SFAST

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IT’SUBIQUTOUS

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IT’SENGAGING

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IT’SHERETOSTAY

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ANDWENEEDTOKNOWIT

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LINK-SEOROUNDTABLE

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HOWISITUSED?

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TOENHANCEPARTSOFAPAGE

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TOBUILDTHEWHOLEPAGE
(THEJSSTACK)

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VIEWMODEL
CONTROLLER

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FRAMEWORKSAREDIFFERENTWAYS
TOAPPLYCOMMONJSPRINCIPLES

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SERVER-SIDE CLIENT-SIDE
Express
(Controller)
Node
(Router)
React
(View)
Angular
(Framework)

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NOMATTERTHEFORMATTHE
FUNDAMENTALSSTAYTHESAME

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HOWTOGETSTARTED

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1.AUDITUSINGINSPECTELEMENT
(TOSEEWHATISINTHECODEONCELOADED)

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2.USESERVER-SIDERENDERING
TOMAKESUREKEYELEMENTSAREN’TMISSED

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3.CLEARLYDEFINEEACHPAGE
ANDTIETHEMTONORMAL,UNCOMPLICATEDURLS

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4.CHECKYOURANALYTICS
TOMAKESUREPAGESVIEWSARECAPTURED

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5.USEJSWHENITISNEEDED
TOMAKETHEEXPERIENCEBETTERFORUSERS

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FINALTHOUGHTS

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EMBRACEJAVASCRIPT
IT’SFASTER,IT’SBETTERANDIT’SHERETOSTAY

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STICKTOTHEFUNDAMENTALS
MAKESURECRAWLERSCANSEETHEPARTSTHATMATTER

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THANKYOU
TWEETME-@RICRODRIGUEZ_UK