Storytelling in User Experience and in Projects. The 5 Magic Steps to tell the story you need to sell a project, a solution or an idea. How to understand what you need to do in order to engage like a rock star

1. Technical Webinar
Selling a Brilliant Idea:
How to Engage Like a Rock Star
With OutSystems UX Expert Ricardo Luiz
January 19th
2PM (GMT) / 9AM (EDT) / 10PM (SGT)

2. Selling a Brilliant Idea:
How to Engage Like a Rock Star

3. Replace This image
in master
Presentation
Ricardo Luiz
UX Lead (Extended Product) @ OutSystems
3
https://www.linkedin.com/in/uxluiz
ricardo.luiz@outsystems.com
@UXLuiz
https://pt.pinterest.com/ricardoluiz102/

4. 1. I failed! Why?
2. Stories are important and key to make our communication successful.
3. Presenting the Principles for great stories and pitches.
4. Happily ever after!

5. It all started...
A Long Time Ago

6. Fail to Impress
What were their expectations?
What were they expecting to see?

7. Why did we Fail?
WHY

8. I Remember...
This one time at a client...
Where I failed miserably
in the first presentation

9. Did we...
| understand the goal of the presentation?
| gather the right/relevant information?
| talked with the right people?
| have the right content (too technical, rushed into the solution…)?
| present it the right way?
Tell the Tale

10. Stories Are Important
WHY

11. Stories Are Important
Pain
Solution

12. Stories Are Important
65%time of all conversations is spent on stories
Credit: How to Engage and Persuade People Through Storytelling

13. Stories Are Important
Knowledge
Rules
Beliefs

14. Stories Are Important

15. Credit: Sales Brain

16. Stories Are Important

17. Yes We Can
HOW

20. Background
Rising
Action
Climax
Falling
Action
Resolution
Start By building up the scenario and
why you are there
Yes We Can

21. Share
| Why are you there?
| What was the request and the scope?
| What was the client / stakeholder Vision?

22. My Failed Presentation
2 days to regain their trust
| Make sure that this time I have the right background information.
| Call with the C levels to make sure the vision was there and it was shared.
| Recap with everyone involved the scope and critical goals.

23. My Failed Presentation

25. Background
Rising
Action
Climax
Falling
Action
Resolution
Yes We Can
Remind them what you started with

26. Share
| Frame the starting point by illustrating it with images or screenshots.
| If needed, research the competition and build a benchmark.
| Share what you have learned by talking to users or stakeholders.
| Quotes are a powerful tool.
| Wrap up the build up by summarizing the challenges and what you found.

27. My Failed Presentation
| Market Research to understand what competitors were doing.
| Pinpointing what the competition was doing right and wrong.

28. Background
Rising
Action
Climax
Falling
Action
Resolution
Yes We Can
BreakthroughWhat was the

29. Yes We Can

30. My Failed Presentation
| The Solution that bubbled up from the research and the client’s pain.
NDA PROTECTED
NDA PROTECTED

31. Background
Rising
Action
Climax
Falling
Action
Resolution
Yes We Can
WalkthroughThe process

32. Share
| Break it down in pieces.
| Start by addressing the biggest pain the client / stakeholder reported.
| Document the reasoning behind a solution for future reference.
| Follow the flow of the use case or user story you are solving.

33. My Failed Presentation
NDA PROTECTED
NDA PROTECTED NDA PROTECTED
| Presented all the twists and turns of the application.
| The reasoning behind all the choices was documented for future reference.

35. Background
Rising
Action
Climax
Falling
Action
Resolution
Yes We Can
SolutionWrap up with your

36. Share
| Demo the solution.
| Show them what they are getting.

37. My Failed Presentation
| Delivered the wireframe flow in Invision.
| The cherry on top of the cake was to have some of the screens in Hi-Fidelity.

38. Yes We Can
The
Magic

39. The Magic Rules
Relevant
1
If it’s not relevant to their lives,
they have no reason to stick
around.

40. The Magic Rules
Structured
2
There should be an obvious
beginning, middle, and ending.

41. The Magic Rules
Never Begin a story by the end

42. The Magic Rules
Backed by
Reason
3
Find Your
Passion
What do you want your
audience to take away?
Is it a worthwhile message?

43. The Magic Rules
Backed by
Reason
3
KEEP CALM
AND
TELL YOUR
STORY

44. The Magic Rules
Simple
4
KISS
In UX design, as in life less is
often more

45. The Magic Rules
Simple
4

46. The Magic Rules
Simple
4

47. The Magic Rules
Authentic
5
Be Yourself

48. Food for Thought

49. goo.gl/NsIsq7 João Guerra
UI Expert
@ OutSystems

50. http://goo.gl/4mBVMV Ricardo Luiz
UX Expert and Team Leader
@ OutSystems

51. Margarida da Marça
User Experience Expert -
OutSystems
@designSTAIN
Wireframing Made Easy

52. Thank you!

53. 53 www.outsystems.com/learn/

54. 54
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55. We’ll be back in 3 min to answer
your questions
Please place your questions in webex Q&A or chat

56. Q&A time

57. Food for Thought