The Medical Fitness Academy provides healthcare practitioners with a proven "formula" for implementing, staffing, marketing, and operating successful medical fitness and wellness programs inside a practitioner's facility or nearby health club. We are a team of business, technology, and marketing experts who have been shaping profitable solutions for healthcare and fitness professionals for almost 20 years. Let us show you the best way to leverage your existing staff, space and resources with a medical fitness and wellness program model that will align with your practice, business and financial goals. Start your journey to greater success and financial freedom by visiting us at http://www.MedicalFitnessAcademy.com

1. MedicalFitnessAcademy.com

2. Business Overview
► The Medical Fitness Academy specializes in integrating medical fitness and wellness
programs into healthcare practices, wellness centers, and fitness facilities. Our Medical
Fitness Formula™ Turnkey Solution, developed and perfected by the Founders, provides
the complete systems, protocols and implementation strategies required to provide patients
and clients with an onsite medically integrated fitness program emphasizing prevention, health-risk
reduction, and an improved lifestyle.
► Our Medical Fitness Formula™ features a program approach to healthy lifestyle-based
fitness and wellness. It provides participants with a custom designed, structured exercise
program including assessments & evaluations, supervised strength training, targeted cardio-vascular
exercise, and ongoing accountability and support.
► Our proven Medical Fitness Formula™ Turnkey Solution easily integrates and operates in
most healthcare professional practices, medical spas and wellness centers.
► Primary client markets are the medically challenged, de-conditioned 35+ adult, and the
Baby Boomer & beyond.

3. Highlights
► The Medical Fitness Formula™ provides for a highly profitable, sustainable cash-based profit
center that is not dependent on third party pay.
► Three Unique Turnkey Business Models available. Depending upon your current office space
and your ability to expand into additional space, we offer three proven turnkey Medical Fitness &
Wellness Center business models, all effectively designed to maximize cash revenues and profit.
► Optimized facility layouts range from 250 square feet to 2,100 square feet. Program capacity
(active # program members) equates to amount of space dedicated to the program.
► Program launched and operational in 90 days.
► Low cost start up. Rapid breakeven. Pre-Launch system produces a positive cash flow prior
to your first month in operation.
► Great Profit Margins with high client retention. Designed for profits to exceed 50% of revenue.

4. The Founders
► Richard Farina has over 28 years experience in the
medical fitness and post-rehab services industries
► Personally owned and developed multiple successful
medical fitness centers
► Extensive background in metabolic biochemistry,
metabolic endocrinology, human biomechanics, exercise
science, and epidemiology
► Started his professional career in Public Health
► Expertise in systems design and implementation,
program planning, facility design, and the strategic
design of medical fitness programs for operational
consistency
Richard Farina
President & Founding Partner

5. The Founders
► Rita Bryan has over 20 years experience in the fitness
and wellness industries
► Personally owned and operated several successful
fitness franchises
► Extensive background in finance, accounting, contract
negotiations, and human resources management
► Started her professional career in Corporate Finance
and Administration
► Expertise in marketing & sales, finance, and the
operation of medical fitness programs for consistent
profitability
Rita Bryan
CFO & Founding Partner

6. The Founders
► Richard Farina & Rita Bryan are also developers of the
Medical Fitness Formula™ Turnkey Solution
• Medically-oriented lifestyle program approach to
fitness and wellness
• Addresses prevention, health-risk reduction, and an
improved lifestyle
• Provides program participants with:
− Medical (health professional) oversight
− Exercise readiness screening
− Customized, structured programs and services
− Ongoing accountability and support
• Provides healthcare practitioners with:
− A proven, profitable, easy to integrate, turnkey
medical fitness and wellness program

7. The Founders
► Richard Farina & Rita Bryan also operate their
hallmark Medical Fitness & Wellness Center in
Newtown, PA
• Fully-operational success model
• Recurring revenues in excess of $50k/month
• Average number of program participants: 200
• Client demographic: medically challenged,
deconditioned adult, “Baby Boomer”
populations
• All private pay: NO insurance
• Billed fees collected: 99.9%

8. We Understand The Challenges Facing Doctors Today…
► Declining Reimbursement
► Fewer Visits per Treatment Course
► High Deductibles
► Recovery Audits
► Barriers to Direct Access
► Lack of New Patients
► Poor Patient Retention due to
lack of Continuity Programs
► Increasing Overhead Expenses
► Increasing Competition
► Continued Uncertainties of National Healthcare Reform

9. We Understand The Challenges Facing Your Patients
Today…
► Over 58M Americans are overweight; over 40M Americans are obese;
and over 3M Americans are morbidly obese.
► 1 out of every 8 deaths in America is caused by
an illness directly related to being overweight or obese.
► Research proves diabetes, hypertension, and
some forms of cancer are directly associated
with a lack of physical activity and poor lifestyle.
► More than 50% of Americans suffer from one or
more chronic conditions, including diabetes, heart
conditions, hypertension, strokes, pulmonary and
cancer or mental health issues, that could be improved
and/or prevented by making improvements in lifestyle behaviors.
► Only 1 of 3 adults exercise regularly; and only 1 in 4 exercise at all.

10. Medical Fitness… Your Financial Solution
► Growth – attracts the “Baby Boomer” & Beyond,
Medically-Challenged, and De-conditioned Adult
Populations
► Differentiation - provides a unique, specialty
service
► Retention - increases retention by providing an
effective alternative to the usual “open gym”
concept
► Increased profits – increases long term
$$ value of each client, produces dependable
recurring revenue, low overhead
► Lessens effects of 3rd party pay – provides for
an all cash profit center if you are a healthcare
practitioner

11. Medical Fitness… Meets The Need In The Marketplace
► Research continues to show that the vast majority of
healthcare problems burdening our society are actually
caused by disease-promoting lifestyles.
► Obesity is now the fastest-growing cause of disease and death
in America. And the sad part... it's completely preventable.
► Recent studies have shown that while up to 14% of
Americans have gym memberships, only 8% actually use
them…. 4 out of 5 gym memberships go unused.
► Healthcare and fitness professionals hold the key to
empowering their patients and clients to live healthier and
more active lifestyles.
► Lifestyle Intervention and Prevention is the KEY to helping
your patients!

12. Opportunity Overview…
► Taps into the huge opportunities in the medical fitness &
wellness market.
► Easily operates in most healthcare professional practices.
► Provides for a sustainable continuity program.
► Offers consumers a high quality, structured medically-oriented
fitness program at an affordable fee.
► “Cash-based” model producing revenues of $50K+ / month.
► Provides for steady growth, client retention, and high
margins.
► Operational in 90 days or less.
► A turnkey success model …. You don’t have to re-invent the
wheel.
Our Medical Fitness Formula™

13. Our Medical Fitness Formula™
A Market Solution…
► Specifically designed for medically compromised,
deconditioned adult and the Baby Boomer &
beyond populations whose goals are to lose weight,
feel better, look better, and improve health
► Removes all the perceived barriers that discourage
these markets from participating in a fitness program
► Provides the opportunity for these markets to
experience the many benefits from practicing a
healthier lifestyle as well as the confidence they can
accomplish their fitness and weight loss goals, at an
affordable fee

14. Our Medical Fitness Formula™
A Program Approach…
► Convenient onsite medically-integrated fitness and wellness
program
► Emphasis on prevention, health-risk reduction, and
improved lifestyle
► Provides for health professional oversight
► Provides customized, structured, supervised exercise
programs
► Combines appropriate screening and evaluation processes
backed up with core exercise science and strength training
► Provides for predictable outcomes and results, ongoing
accountability and support

15. Our Medical Fitness Formula™
Medical Fitness Program “Fundamental” Components:
► Wellness Consultation
► Physical Activity Readiness, Fitness, and Metabolic
Assessments
► Personalized Exercise Programming
► Supervised Small Group Strength Training Sessions
utilizing slow cadence, low-force exercise
strengthening protocols
► Targeted Cardio-Vascular Exercise Program
► Periodic Re-Assessments & Follow-Up Programming

16. Our Medical Fitness Formula™
Additional Complimentary Revenue Opportunities:
► Advanced private 1-on-1 strength training sessions
► Resting & Exercise Metabolic Testing
► Nutrition and Lifestyle Weight Loss Programs
► Nutrition and Weight Loss Supplements
► Stress Management
► Personalized Wellness & Lifestyle Coaching

17. Our Medical Fitness Formula™
Minimum Requirements:
► Operates in an little as 250 square feet
► Uses “Medical Grade” Exercise Equipment
- High quality, most advanced ergonomically-designed
strength equipment for safe and productive execution.
- Conforms to our results-driven, efficient slow-cadence
protocols.
- Minimizes wasted exercise effort and time.
► Recommends Qualified Staff
- Utilizes physical therapy aides, chiropractic
assistants, exercise instructors or personal trainers.
- Hiring guidelines, training procedures, and protocols
provided.

18. Our Medical Fitness Formula™
4 Unique Business Models Available:
► Model A – 1-Room Wellness Center ~ 250 sq. ft.
• Typically can serve approximately 40-50 active clients
► Model B - Starter Program ~ 500 sq. ft.
• Typically can serve approximately 150 active clients
► Model C - Achiever Program ~ 1,000 sq. ft.
• Typically can serve approximately 200 active clients
► Model D - Enterprise Program ~ 2,100 sq. ft.
• Typically can serve approximately 400 active clients

19. The Medical Fitness Formula™
2 – Staffing &
Staff Training
1- Program Planning
& Market Determination
3 – Systems
Implementation
5- Marketing &
Program Launch
4 – Pricing,
Patient Conversion,
& Sales Training
Program Structure & Training

20. The Medical Fitness Formula™
SYSTEMS
Evaluations
Program Structure & Training
Strength Cardio
New
Clients
Fees
Scheduling
Staffing
► Program Planning
• Practice demographic analysis
• Resource review
• Define program & services
• Facility layout & redesign
• Equipment selection

21. The Medical Fitness Formula™
SYSTEMS
Evaluations
Program Structure & Training
Strength Cardio
New
Clients
Fees
Scheduling
Staffing
► Systems Training & Program Implementation
• Patient-to-Client Conversion & Sales
• Exercise Readiness Screening
• Client Assessment & Evaluation
• Client Strength Training
• Staff Hiring & Training
• Billing & Collections
• Program Launch

22. The Medical Fitness Formula™
SYSTEMS
Evaluations
Program Structure & Training
Strength Cardio
New
Clients
Fees
Scheduling
Staffing
► Post-Launch Program Growth,
Development, & Maximum Profitability
Consulting
• Program and Systems Operations
• Financial Growth and Management
• Sales and Marketing Strategies
• Ongoing Staff Support and Training

23. The Medical Fitness Formula™
What’s Next?
Apply For Our Exclusive Program…
To Find Out If Having A Medical Fitness & Wellness Program
Is Right For Your Healthcare Practice
To see if you qualify is as easy as these 3 SIMPLE steps:
1. Go to our website: www.MedicalFitnessAcademy.com
2. Complete the Application & Practice Questionnaire Form.
3. Meet with us for a brief Phone Consultation so we can get to know more about you and your
practice and determine if you have the resources to integrate a medical fitness & wellness
program into your practice, leverage your existing space and staff, and increase your income.

24. The Medical Fitness Formula™
CONTACT INFORMATION
 Main Number: 855-633-3481 (1-855-MEDFIT1)
 Fax Number: 215-504-0591
 Email: Info@MedicalFitnessAcademy.com
 Website: MedicalFitnessAcademy.com
 Rita Bryan - Medical Fitness & Wellness Program Development
RitaBryan@MedicalFitnessAcademy

25. The Medical Fitness Formula™
Copyright © Rich Farina, Rita Bryan & The Medical Fitness Academy. All Rights Reserved.
This presentation and its contents are the sole property of Rich Farina, Rita Bryan and The Medical
Fitness Academy, and are protected by Federal law and international treaties. You are strictly prohibited
from making a copy or modification of, or from rebroadcasting or re-encoding, this broadcast without
prior written permission from Rich Farina, except as may be permitted by law.
This presentation is provided for informational and entertainment purposes only, and is intended for
personal, non-commercial use. Specifications, market conditions and technology are subject to change
without notice. Any and all business endeavors contain an element of risk. You may make no money or
lose money, the world could end... or (gasp) you might be just fine.