Presentation by Rich Owings of Local Is Where It's At for the NC Craft Brewers Guild on August 27, 2019

1. Local SEO for Breweries
Rich Owings
https://bit.ly/ncbeerseo

2. Search Engine Optimization
Rich Owings
https://bit.ly/ncbeerseo

3. High impact strategies
• Google
• Reviews
• Prominence

4. Q. Where’s the best place to
hide a brewery?
A. Page 2 of Google

6. Mobile searches
that don’t result
in a click thru
to a website
60%

7. Google
as the new
home page

8. Google My
Business
Google.com/
business

9. • Claim and verify
• Choose the right category
• Link to your homepage

10. • Correct hours
• Photos! Photos! Photos!
• Engagement

11. • Questions and Answers

12. • Questions and Answers

13. Reviews

14. Reviews
• Negative reviews can help you
• Respond to reviews
• Number of reviews maRer more than ratings
• Review quantity, frequency, recency
• You goRa ask
• But how?

15. Reviews

16. Reviews

17. Reviews

18. Reviews

19. Reviews
GatherUp.com
TextBack

20. Yelp

21. Yelp

22. Yelp

23. Yelp
• Don’t ask
• “Find us on Yelp” stickers
• Link to Yelp
• “Check in on Yelp”

24. Ranking factors
• Review quantity, frequency, recency
• Engagement
• Proximity

25. Ranking factors

26. Ranking factors
• Review quantity, frequency, recency
• Engagement
• Proximity
• Prominence

27. Prominence
• Links and mentions
• Relationships
• Supporting nonprofits
• Hosting events (MeetUps, trivia, soccer)
• Blogs
• Community involvement

28. High impact strategies
• Take advantage of Google My Business
opportunities
• Get more reviews
• Be visible in your community

29. Image courtesy http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-brew-beer-17/

30. https://localiswhereitsat.com
Twitter: @richowings
rich@localiswhereitsat.com
Rich Owings
https://bit.ly/ncbeerseo