Seo goes-local-avl-2018-final
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SEO Goes Local presentation from WordCamp Asheville 22018
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Seo goes-local-avl-2018-final
- 1. SEO Goes Local Rich Owings https://bit.ly/seogoeslocal2018
- 3. What is local search? When someone searches to find stores, products, services or events in their area 30%
- 6. Who benefits from local SEO? — Brick and mortar — Service area businesses — Home-based businesses
- 16. Google business listing Source: https://sparktoro.com/blog/the-future-of-seo-has-never-been-clearer-nor-more-ignored/
- 18. Google as the new home page — Google Q&A — Google Posts — Google Bookings
- 19. Other Tips — One Google business listing per location — Verify ownership — Choose an appropriate category — Add lots of high quality photos — Complete your profile — You can hide your address
- 20. Other Tips
- 21. Other Tips
- 22. Other Tips
- 23. Google, etc.
- 25. Apple
- 26. Facebook
- 27. Facebook
- 28. Bing
- 29. Yelp
- 30. TripAdvisor
- 31. Google, etc.
- 32. On your website — Data source — Name, address, phone number (NAP) in text — Use keywords on your homepage — Location page with Google Map embed
- 33. Location pages
- 34. Location pages
- 40. Citations
- 41. Tips • Consistency of (N)AP • Check your listings at moz.com/local • Claim them • Fill them out thoroughly
- 42. On your website — NAP in text on every page
- 45. Tips • Ask for them • Use a feedback solicitation process • Handle negative reviews with care • Don’t be perfect • Don’t incentivize • Yelp
- 46. Tips
- 47. Tips • Ask for them
- 48. On your website — Include testimonials
- 49. On your website
- 51. Tips — Local links are critical! — Relevance, proximity, prominence
- 52. Tips — Nonprofits — Bloggers — Referrals — COC / BBB — Discounts for seniors / veterans / students — Sponsor events — Sponsor youth athletics — Best of WNC
- 53. On your website — Well functioning, attractive website — Great content
- 55. Website — Homepage text matters — NAP in text on every page
- 56. Website — Prominent contact info — Hours of operation — Services
- 57. Website — Mobile optimized — >50% of all organic search — Tappable phone number — Make it fast
- 59. Website
- 60. Website — HTTPS
- 61. Website — Expertise, authority and trust (EAT) signals — Your money or your life (YMYL) sites
- 62. Website — Expertise and authority signals — About the author box or author bios — Degrees, credentials, certifications, years of experience, awards, etc. — Publications — What makes you an expert — Life experience
- 63. Website — Trust signals — HTTPS — Privacy policy — About page — Contact info — Memberships, certifications, licenses, etc. — Reviews and testimonials