Seo goes-local-bmtcon-2020-final
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Local SEO presentation for 2020 Beer Marketing and Tourism Conference
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Seo goes-local-bmtcon-2020-final
- 1. SEO Goes Local Rich Owings https://localiswhereitsat.com https://localiswhereitsat.com/presentations/
- 2. Local SEO Search Engine Optimization
- 3. Rankings & Conversions 5 Areas Impacting Local SEO Google What Matters Most What I’ll Cover
- 5. Proximity
- 9. 60% The percentage of mobile searches that don’t result in a click thru to a website
- 10. …for your business Google… the new home page
- 11. Claim it Verify ownership Post card Phone Google.com/business Google My Business (GMB)
- 12. Google My Business (GMB)
- 13. Fill in completely Get engagement Categories Link to home page
- 14. Address
- 15. Hidden address
- 16. Address Hours Texting Tours Phone Suggest an edit
- 17. Events
- 19. Photos
- 21. Highlights
- 22. Q&A
- 23. Q&A
- 24. Q&A
- 25. Popular times
- 26. Reviews
- 29. Web results!
- 30. But that’s not all… Google Posts
- 31. Keep it up to date Watch your listing
- 32. 60%
- 33. Resource links Google Posts: https://www.brightlocal.com/2018/02/ 20/create-google-business-post-will- win-customers/ Google Q&A: https://gatherup.com/blog/google-q- get-know-googles-latest-local-feature/
- 34. Resource links Google My Business support https://twitter.com/GoogleMyBiz https://www.facebook.com/GoogleM yBusiness/
- 35. Google, etc.
- 36. Major listings Claim them Fill in as much information as possible Add photos
- 39. Facebook
- 43. Top ten lists
- 45. Reviews
- 46. Reviews
- 47. Reviews
- 48. Reviews • What draws clicks? • Average rating and number of reviews • What impacts rankings? • Number and frequency of reviews
- 49. Reviews • Ask as many people as you can • But how? • Email newsletter list
- 50. Reviews
- 51. Reviews
- 52. Reviews • Business feedback • Use a feedback solicitation system • GatherUp
- 53. Reviews
- 54. Reviews
- 56. Reviews • Verbal • Printed card • Email • Text • ???
- 57. Reviews • Don’t just ask for Google reviews • Ask for reviews on TripAdvisor, Untappd, Beer Advocate, etc.
- 58. Reviews
- 59. Negative Reviews
- 60. Negative Reviews • Don’t be perfect • Respond carefully and consider the audience
- 61. Other review tips • Don’t post or pay for fake reviews • Don’t ask employees to leave reviews • Don’t offer incentives • Do reply
- 62. Reviews • Influence rankings within Yelp and TripAdvisor • Influence rankings in Google • Overall number, frequency & recency
- 64. On your website •For users and for Google •Data source •Name, address, phone number •Use keywords on your homepage •Location page with Google Map embed
- 65. Location pages
- 66. Location pages
- 67. Website •Optimize for conversions •Hours of operation •FAQ
- 68. Website •User experience •Mobile optimized •Tappable directions •Make it fast!
- 70. Website
- 71. Website • HTTPS
- 72. Five components Google, etc. Reviews Backlinks Website
- 73. Backlinks •Prominence •Reviews •Local links are critical! •Mentions
- 74. Backlinks •Nonprofits •Bloggers •COC / BBB •Host or sponsor events, MeetUps •Sponsor youth or adult athletics
- 77. Citations
- 78. Citations • Name, address and phone number (NAP) consistency • Can they drive traffic? • Niche citations
- 79. Citations • Claim them • Correct them • Fill them out thoroughly
- 81. Top tips •Get more reviews •Use Google My Business features •Be on all major platforms •Home page text •Community involvement