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Business
Strategy
Marketing
and Sales
Business
Development
and
Acquisitions
General
Management
Cross-
Functional
Leadership
Richard Howell
“Blue-sky” market projections
Strategy and Commercial Assessment
Revenue and Expense Modeling
Strategic Planning
New Product Planning
Product Development Strategy
Financial Planning
Business Modeling
Forecasting and Analytics
Strategic | Results-Oriented | Cross-Functional Leader
Brand Strategy
Lifecycle Management / Brand
protection
Sales Promotion
Agency Management
Market analysis
Market Research
Insight and competitive
intelligence research
Product and sales training
PR and Communications
KOL development
Mission/Vision Creation
Team Building and Collaboration
Project Management
Team Leadership:
International collaboration
New Product Launch
Matrix Management
Issue Resolution
Change management
Resource Prioritization
Internal and External Influence
Cross-Functional Communication
Marketing and sales excellence training
Coaching
Medical writing
Cross functional leadership
• Mission/Vision Creation
• Team Building and Collaboration
• Project Management
• International collaboration
• New Product Launch
Business Strategy
• Strategic Planning
• New Product Planning
• Product Development Strategy
• Financial Planning
• Business Modeling
• Forecasting and Analytics
Marketing and Sales
• Brand Strategy
• Lifecycle Management / Brand protection
• Sales Promotion
• Agency Management
• Market analysis
• Market Research
• Insight and competitive intelligence research
• Product and sales training
• PR and Communications
• KOL development
Business Development and
Acquisitions
• “Blue-sky” market projections
• Strategy and Commercial Assessment
• Revenue and Expense Modeling
General Management
• Matrix Management
• Issue Resolution
• Change management
• Resource Prioritization
• Internal and External Influence
• Cross-Functional Communication
• Marketing and sales excellence training
• Coaching
• Medical writing
Mission/Vision Creation
• 4 letters – how hard can that be?
• Futurology
• “Turbocharge” T-cell immunosuppression
• 2nd line Iressa vs docetaxel
Team Building and Collaboration
• Certican “heavyweight” team
– Collaboration as part of fast development team
• Optimise MSDO marketing team
– Team prioritization of product mix & support
– Agreed fairness of workload / interest
Project Management
• BIOGEN re-branding
– Complex interaction of regulatory, logistics, IT,
legal, artwork and component production
– Global reach
– Identified critical areas and those with
accountability
– Deliver first product Oct. 2015
International collaboration
• Casodex global team
– Country PM training and briefing
– Organizing Wargames
• Neoral brand protection team
– Lectures on pharmacokinetics and generic product
contamination in Iran and Taiwan
New Product Launch
• Marketing lead Simulect and Certican Global
launch teams
• Marketing lead Iressa regional launch
• Marketing lead global new product
development
– Xenotransplantation
– Oncology (regional)
Brand Strategy
• Simulect global launch
• FTY 720 fingolimod in-license
• Xenotransplantation
• Sandoglobulin positioning
• Opiate-receptor blockade
• Certican global launch
• Elidel psoriasis pre-launch
• Casodex re-positioning
Lifecycle Management / Brand
protection
• Neoral team member
• Cyclosporin brand protection in emerging
markets
• Casodex life cycle management plan
Sales Promotion
• Sales representative UK
• Specialist hospital sales UK
• Sales force effectiveness trainer emerging
markets
• Extensive review of US promotional materials
for compliance to FDA regulations (DMAC)
Agency Management
• Briefing and managing agencies in:
– UK
– Canada
– Switzerland
– USA
• Agency experience
– Copy director “The Creative Edge”
– Director Aerian Pharma Consulting LLC
Market analysis
• Iressa global charitable drug access
– Modelled potential impact of program
– Based on GDP and population
– Probability of patient access on corruption index
• IMS medical indices “skunkworks”
– Used relational data to identify market trends
Market Research
• Briefing market research projects
– Use and projected use IV immunoglobulin
– Testing target product profiles
• Insight research on:
– ADHD
– Osteoporosis
Insight and competitive intelligence
research
• CI on the following areas:
– Colorectal cancer
– Prostate cancer
– Breast cancer
– NSC lung cancer
– NASH
– MS
– Glioblastoma
– Osteoporosis
– Neuro-psychopharmacy
– Thrombosis
Product and sales training
• Product training on cancer and immunology
• Commissioned an “immunology lite” book
• Wargames and positioning workshops
PR and Communications
• Communications trained
• Contributor to transplantation magazine
• Project managed the “Prostate Line” website
portal creation; from briefing to contents to
selecting and managing vendors
KOL development
• Identified KOLs in the UK, Canada and globally
• Created “Immunology club” for UK clinical
immunologists
• Worked closely with KOLs to fine-tune their
presentations
• Interviewed KOLs for insight research
Strategic Planning
• Developed strategy for re-launch of
Sandoglobulin
– Improved packaging with giving set
– Focus on quality
– Expand into off-label neutropaenias
• Casodex
– Unclear positioning
– Developed clearer position and language
New Product Planning
• Certican “heavyweight” team
– Collaboration as part of fast development team
• Optimise MSDO marketing team
– Team prioritization of product mix & support
– Agreed fairness of workload / interest
Product Development Strategy
• Certican “heavyweight” team
– Collaboration as part of fast development team
• Optimise MSDO marketing team
– Team prioritization of product mix & support
– Agreed fairness of workload / interest
Financial Planning
• Certican “heavyweight” team
– Collaboration as part of fast development team
• Optimise MSDO marketing team
– Team prioritization of product mix & support
– Agreed fairness of workload / interest
Business Modeling
• Driver safety project
– Re-presented as not just a safety issue but a
productivity issue
– Equated poor driving with increased costs and
sales down-time
– Poor driving correlation with poor sale
performance
– Modelled insurance data to show cost reduction
from improving performance
Forecasting and Analytics
• Developed Iressa launch forecasting model
– Allowed use of population numbers to estimate
market penetration
– Valuable in countries with no aor suspect market
research data
• IMS medical indices
– Used relational data to identify interesting
correlations
– Used these to drive hypotheses for primary
research
“Blue-sky” market projections
• Xenotransplantation
– Created the Xenotransplantation launch and
marketing plan
• FTY 720 fingolomod
– Marketing plans for transplantation and RA
• CD3-immunotoxin
– Marketing forecast and plans for tolerance
induction
Strategy and Commercial Assessment
• Marketing input to licensing teams
• Input at MassConnect mentoring
Revenue and Expense Modeling
• Launch forecasts for:
– Iressa regional
– Simulect and Certican global transplant
– Certican RA
– Matritech prostate cancer diagnostic
– Veterinary use of novel compounds
Matrix Management
• Certican “heavyweight” team
– Collaboration as part of fast development team
• Biogen re-brand
– Identification of accountable and responsible
parties
– Agreement on deliverable and timelines
Issue Resolution
• Swiss Biogen re-brand
– CH had changed name and now faced a potential
unable to supply situation
– Worked with all parties to look for opportunities to
streamline process
– Obtained exceptions to operate outside of SOP
• Calf serum potential contamination
– Had to re-prioritize the global roll out of Simulect
– Staggered launches and challenged country forecasts
Change management
• Global drive safety program
– Change management program
– Needed to identify and influence all the affected
parties
• MSDO re-organization
– Supported team members to help them find new
jobs
– Ensured all CVs up to date and offered practice
interviews
Resource Prioritization
• Mentor on “marketing powerhouse” training
scheme
• Trained brand managers on how to prioritize
spend and time based on analysis of
feasibility, speed, value and cost
• Simplified the process for small markets
Internal and External Influence
• Introduction of CD3 immunotoxin to Sandoz
– Created opportunity for 3 way conversation
between Sandoz, the NIH and Sir Roy Calne
• Brand champion
– Memorable and motivating presentations to sales
forces and brand managers
Cross-Functional Communication
• Wide experience in the industry means I have
a high level of understanding of other
departments’ rôles
Marketing, clinical development, health and safety,
packaging, logistics, regulatory etc.
Marketing and sales excellence
training & Coaching
• Coach / mentor on marketing excellence and
sales force effectiveness programs at Novartis
• Mentor at MassConnect
Medical writing
• Wrote draft of Simulect pivotal paper
– First fast track paper in “The Lancet”
• Editor for pre-submission to oncology journals
– Lancet Oncology
– Anti-Cancer drugs
– Journal of Clinical Oncology

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RKH_Interactive_CV_show

  • 1. Business Strategy Marketing and Sales Business Development and Acquisitions General Management Cross- Functional Leadership Richard Howell “Blue-sky” market projections Strategy and Commercial Assessment Revenue and Expense Modeling Strategic Planning New Product Planning Product Development Strategy Financial Planning Business Modeling Forecasting and Analytics Strategic | Results-Oriented | Cross-Functional Leader Brand Strategy Lifecycle Management / Brand protection Sales Promotion Agency Management Market analysis Market Research Insight and competitive intelligence research Product and sales training PR and Communications KOL development Mission/Vision Creation Team Building and Collaboration Project Management Team Leadership: International collaboration New Product Launch Matrix Management Issue Resolution Change management Resource Prioritization Internal and External Influence Cross-Functional Communication Marketing and sales excellence training Coaching Medical writing
  • 2. Cross functional leadership • Mission/Vision Creation • Team Building and Collaboration • Project Management • International collaboration • New Product Launch
  • 3. Business Strategy • Strategic Planning • New Product Planning • Product Development Strategy • Financial Planning • Business Modeling • Forecasting and Analytics
  • 4. Marketing and Sales • Brand Strategy • Lifecycle Management / Brand protection • Sales Promotion • Agency Management • Market analysis • Market Research • Insight and competitive intelligence research • Product and sales training • PR and Communications • KOL development
  • 5. Business Development and Acquisitions • “Blue-sky” market projections • Strategy and Commercial Assessment • Revenue and Expense Modeling
  • 6. General Management • Matrix Management • Issue Resolution • Change management • Resource Prioritization • Internal and External Influence • Cross-Functional Communication • Marketing and sales excellence training • Coaching • Medical writing
  • 7. Mission/Vision Creation • 4 letters – how hard can that be? • Futurology • “Turbocharge” T-cell immunosuppression • 2nd line Iressa vs docetaxel
  • 8. Team Building and Collaboration • Certican “heavyweight” team – Collaboration as part of fast development team • Optimise MSDO marketing team – Team prioritization of product mix & support – Agreed fairness of workload / interest
  • 9. Project Management • BIOGEN re-branding – Complex interaction of regulatory, logistics, IT, legal, artwork and component production – Global reach – Identified critical areas and those with accountability – Deliver first product Oct. 2015
  • 10. International collaboration • Casodex global team – Country PM training and briefing – Organizing Wargames • Neoral brand protection team – Lectures on pharmacokinetics and generic product contamination in Iran and Taiwan
  • 11. New Product Launch • Marketing lead Simulect and Certican Global launch teams • Marketing lead Iressa regional launch • Marketing lead global new product development – Xenotransplantation – Oncology (regional)
  • 12. Brand Strategy • Simulect global launch • FTY 720 fingolimod in-license • Xenotransplantation • Sandoglobulin positioning • Opiate-receptor blockade • Certican global launch • Elidel psoriasis pre-launch • Casodex re-positioning
  • 13. Lifecycle Management / Brand protection • Neoral team member • Cyclosporin brand protection in emerging markets • Casodex life cycle management plan
  • 14. Sales Promotion • Sales representative UK • Specialist hospital sales UK • Sales force effectiveness trainer emerging markets • Extensive review of US promotional materials for compliance to FDA regulations (DMAC)
  • 15. Agency Management • Briefing and managing agencies in: – UK – Canada – Switzerland – USA • Agency experience – Copy director “The Creative Edge” – Director Aerian Pharma Consulting LLC
  • 16. Market analysis • Iressa global charitable drug access – Modelled potential impact of program – Based on GDP and population – Probability of patient access on corruption index • IMS medical indices “skunkworks” – Used relational data to identify market trends
  • 17. Market Research • Briefing market research projects – Use and projected use IV immunoglobulin – Testing target product profiles • Insight research on: – ADHD – Osteoporosis
  • 18. Insight and competitive intelligence research • CI on the following areas: – Colorectal cancer – Prostate cancer – Breast cancer – NSC lung cancer – NASH – MS – Glioblastoma – Osteoporosis – Neuro-psychopharmacy – Thrombosis
  • 19. Product and sales training • Product training on cancer and immunology • Commissioned an “immunology lite” book • Wargames and positioning workshops
  • 20. PR and Communications • Communications trained • Contributor to transplantation magazine • Project managed the “Prostate Line” website portal creation; from briefing to contents to selecting and managing vendors
  • 21. KOL development • Identified KOLs in the UK, Canada and globally • Created “Immunology club” for UK clinical immunologists • Worked closely with KOLs to fine-tune their presentations • Interviewed KOLs for insight research
  • 22. Strategic Planning • Developed strategy for re-launch of Sandoglobulin – Improved packaging with giving set – Focus on quality – Expand into off-label neutropaenias • Casodex – Unclear positioning – Developed clearer position and language
  • 23. New Product Planning • Certican “heavyweight” team – Collaboration as part of fast development team • Optimise MSDO marketing team – Team prioritization of product mix & support – Agreed fairness of workload / interest
  • 24. Product Development Strategy • Certican “heavyweight” team – Collaboration as part of fast development team • Optimise MSDO marketing team – Team prioritization of product mix & support – Agreed fairness of workload / interest
  • 25. Financial Planning • Certican “heavyweight” team – Collaboration as part of fast development team • Optimise MSDO marketing team – Team prioritization of product mix & support – Agreed fairness of workload / interest
  • 26. Business Modeling • Driver safety project – Re-presented as not just a safety issue but a productivity issue – Equated poor driving with increased costs and sales down-time – Poor driving correlation with poor sale performance – Modelled insurance data to show cost reduction from improving performance
  • 27. Forecasting and Analytics • Developed Iressa launch forecasting model – Allowed use of population numbers to estimate market penetration – Valuable in countries with no aor suspect market research data • IMS medical indices – Used relational data to identify interesting correlations – Used these to drive hypotheses for primary research
  • 28. “Blue-sky” market projections • Xenotransplantation – Created the Xenotransplantation launch and marketing plan • FTY 720 fingolomod – Marketing plans for transplantation and RA • CD3-immunotoxin – Marketing forecast and plans for tolerance induction
  • 29. Strategy and Commercial Assessment • Marketing input to licensing teams • Input at MassConnect mentoring
  • 30. Revenue and Expense Modeling • Launch forecasts for: – Iressa regional – Simulect and Certican global transplant – Certican RA – Matritech prostate cancer diagnostic – Veterinary use of novel compounds
  • 31. Matrix Management • Certican “heavyweight” team – Collaboration as part of fast development team • Biogen re-brand – Identification of accountable and responsible parties – Agreement on deliverable and timelines
  • 32. Issue Resolution • Swiss Biogen re-brand – CH had changed name and now faced a potential unable to supply situation – Worked with all parties to look for opportunities to streamline process – Obtained exceptions to operate outside of SOP • Calf serum potential contamination – Had to re-prioritize the global roll out of Simulect – Staggered launches and challenged country forecasts
  • 33. Change management • Global drive safety program – Change management program – Needed to identify and influence all the affected parties • MSDO re-organization – Supported team members to help them find new jobs – Ensured all CVs up to date and offered practice interviews
  • 34. Resource Prioritization • Mentor on “marketing powerhouse” training scheme • Trained brand managers on how to prioritize spend and time based on analysis of feasibility, speed, value and cost • Simplified the process for small markets
  • 35. Internal and External Influence • Introduction of CD3 immunotoxin to Sandoz – Created opportunity for 3 way conversation between Sandoz, the NIH and Sir Roy Calne • Brand champion – Memorable and motivating presentations to sales forces and brand managers
  • 36. Cross-Functional Communication • Wide experience in the industry means I have a high level of understanding of other departments’ rôles Marketing, clinical development, health and safety, packaging, logistics, regulatory etc.
  • 37. Marketing and sales excellence training & Coaching • Coach / mentor on marketing excellence and sales force effectiveness programs at Novartis • Mentor at MassConnect
  • 38. Medical writing • Wrote draft of Simulect pivotal paper – First fast track paper in “The Lancet” • Editor for pre-submission to oncology journals – Lancet Oncology – Anti-Cancer drugs – Journal of Clinical Oncology