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CEBIT 2018: SMART CYCLING APP FOR SMART CITIES
- 1. One mile on a bike gains 16 cents. One mile on a car costs 15 cents, Stefan Gössling
- 2. 5 TOUGHEST CHALLENGES Tomorrow‘s Cities Face
- 4. Transportation Challenges Urban Transportation at the Crossroads Automobile Dependency Congestion Mitigating Congestion The Urban Transit Challenge - Dr. Jean-Paul Rodrigue
- 5. POTENTIAL ? Increasing alternate modes of transport!
- 6. 513 BN € ECONOMIC VALUE 28-EU CYCLING
- 7. 7,300 M Socio- economic gain by complete network of 28 Cycle Super Highways 2.8 3.1 19 10 12.6 Internal rate of return for larger investments in infrastructure (%) In Copenhagen (DKK) Estimated Executed
- 8. 1 mile of a protected Bike Lane is 100x cheaper than 1 mile of Roadway.
- 9. Space taken by 60 people
- 10. Cost of Parking space 100 € 1,000 € 3,000 €3,000 € 8,000 € 16,000 € Surface Parking Sheltered Parking Garage Parking Bicycle Car
- 11. 286 MIO USER TARGET GROUP EU What is the attitude of people towards cycling?
- 12. 75% share of Copenhageners cycle throughout the year 28% of all families with 2 children have a cargo bike. Of all households with a cargo bike, 17% have one in place of a car. 0% 10% 20% 30% 40% 50% 60% Speed Praktical Healthy Cheaper Pleasant, nice way to start the day New job/relocation Environmental friendly Reasons for travelling from work/education
- 13. Cyclists are potential customers of the city (Copenhagen) 15.4 15.3 11 6.8 0 2 4 6 8 10 12 14 16 18 Bicycle Car Walking Public transport Revenue in shops and supermarkets by mode of transport (DKK billion per year)
- 14. "Smart bike sharing is the fastest growing technology platform of all time, edging out iTunes, iOS, Android and Facebook." Ryan Croft
- 15. “Don’t ask what you can do for cycling, but what cycling can do for you.” Thiemann-Linden
- 17. That extra bit of motivation … to promote a healthy environment
- 18. Smart cycling App for Smart cities What is a Smart city?
- 19. Smart cycling App for Smart cities What is a Smart cycling App? App Download Cycling KMs Collect Challenges Fulfill Rewards win
- 21. Gamification Tools Catalogue For better performance Target customer Approach Smart bicycle promotion
- 22. Gamification •69% of Parents play •75% of Youngsters play •40% of players are women •Every fourth player is older than 50 years (Entertainment Software Association; JIM Studie; Statista) Skills Challenges
- 23. Gamification Challenges Misson Battle Scoreboard
- 24. Gamification Tools Catalogue For better performance Target Customer Approach Smart bicycle promotion
- 25. Target Customer Approach Communication Push Notifications Service point
- 26. Gamification Tools Catalogue For better performance Target customer Approach Smart bicycle promotion
- 27. Smart Bicycle Promotion Geographic Information System
- 28. Kontakt RADBONUS Shikha Salla Mohanraj +49(0) 221 177 32 99 - 0 info@radbonus.com Radbonus UG Im Mediapark 5 50670 Köln https://radbonus.com/ https://twitter.com/radbonus?lang=en https://www.facebook.com/radbonus/ https://www.linkedin.com/company/radbonus/