6. Everyone has a plan
until they get hit in
the face!
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7. During the War
in Iraq embedded
journalists
depicted the
U.S. invasion
and individual
troops in a
more favourable
tone than their
colleagues
Source: Pfau et al., 2004
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8. “
”
On social media I am less
bound by journalistic rules
than in traditional media
of journalists agreed with the statement:60%
Source: Impact of Social Media on News Monitoring, ING 2014
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9. Source: Hermida, Fletcher, Korell, & Logan, 2012; Pew Research, 2013; Stassen, 2010
“
”
For younger people, in particular,
social media news feeds, not
news websites, are their major
news sources
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11. 2011
May 2012 Jan 2013 May 2013
2012 2013
60
80
100
0
120
5
140
10
160
15
Millions
Millions
Home page visitors:
Page views:
Only 40% of desktop
users visit the homepage
Only 20% of mobile
users visit the homepage
Source: New York Times and NewsCorp
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12. – President Barack Obama
How stories get told
“
”
Tonight I can report to the
American people and to the
world that the United States
has conducted an operation
that has killed Osama bin
Laden, the leader of al Qaeda
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14. Tweets per
second, 1 May
2011
5000
4500
4000
3500
3000
09:30 09:45 10:00
White House announces
Pres. Obama speech
Keith Urbahn
tweets about
Osama rumour
ABC, NBC &
CBS report Bin
Laden’s death
Eastern Standard Time
TPS
Pres. Obama
begins remarks
Pres. Obama confirms
Bin Laden’s death
Pres. Obama
concludes remarks
10:15 10:30 10:45 11:00 11:15 11:30 11:45 12:00 12:15 12:30
Source: Fast Company
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20. – Sam Feist, executive producer, CNN
“
”
With something this significant,
our rule is a simple rule: Better
to be right than first. We saw
the Twitter traffic, but on a story
like this, we have to be right.
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22. Publish first, correct if necessary
45% of journalists put out between
60% and 100% of what they publish
as soon as possible– without checking
facts – and correct later if necessary.
Only 20% always check the facts
before publishing.
Source: Impact of Social Media on News Monitoring, ING 2014
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23. “Beware the lollipop of mediocrity;
lick it once and you’ll suck it forever”
– Brian Wilson The Beach Boys
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25. ”
“…there was an error in the
verification process, when staff
were sourcing photos from
Facebook. We got our wires
crossed. We basically got the
wrong [photo], it’s a terrible
mistake and that’s why we’ve had
no hesitation in apologising for it.
– Andrew Holden, Editor The Age
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32. Broadcast
coverage
1,384 combined print
and broadcast reports
5k
2.5k
18 Oct
18 Oct
19 Oct
20 Oct
21 Oct
19 Oct 20 Oct 21 Oct 22 Oct 23 Oct 24 Oct
7.5k
0k
3
1
1
0
Channel
7
5
8
0
Channel
9
Total mentions
1
1
0
Channel
10
0
5
0
Sky News
Live
63
71
13
Radio
3
2
0
ABC News
24
3
0
0
SBS
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45. Where do
you get your
news?
47%
63%
Facebook
2013
2013
2015 2015
Twitter
52%
63%
Source: Pew Research Centre
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46. Top traffic
referral source
to news
websites
May – July 2015
*NEWS SITES: We calculate News Sites using 100 of the
top news websites ranked by Comscore, Alexa rankings,
and other social media data sources, like Newswhip.
10%
20%
30%
40%
FACEBOOK
GOOGLE
SITES
YAHOO!TW
ITTER
BING
*NEW
S
SITES
DRUDGEREPORTNEW
SNOW
*RSS
READERS
REDDITPINTERESTZERGNET
AOL
M
SN
STUM
BLE
UPON
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55. Evolution of
Messaging > New
Social Graphs
High
Low High
Contacts
Frequency of Communication
Broadcasting Fewer Messages
to Large Audiences
Frequent Interactions with
Smaller Group of Close Contacts
Source: Anjney Midha, KPCB Associate;
Jared Morgenstem, KPCB Enterpreneur Partner
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