This presentation covers the essential elements of a 30-60 second elevator Pitch. It is designed to be basic and set the stage for discussion and hands-on exercises to develop, practice and pitch an idea or company.

1. Why Everyone Needs an Elevator Pitch
Photo: Jeremy Snell, http://flic.kr/p/6dk9L3

2. What is an Elevator Pitch?
The opportunity to present your idea to anyone
who will listen and provide feedback
• Conversational
• 60 seconds or less
• Think in terms of a well crafted ad
Your pitch should educate and create interest
Photo: Chuck Tofu, http://flic.kr/p/5kEyvB

3. Elevator Pitch Example
Example and Discussion #1:
http://youtu.be/7fGzh0XcdCc

4. What Makes an Effective Elevator Pitch
Focus on your audience, not your cool thing
• High points only
• Make the problem, solution & opportunity clear
• What does your listener want to hear?
What hook will make your audience respond with
“I want to learn more”
Photo: Dan Eriksson, http://flic.kr/p/4NDvRQ

5. Make an Impression
Capture attention in the first sentences
• Create eagerness for your audience to learn more
• Be enthusiastic & convey your passion
Your pitch reflects on you & your idea/business
• Investors make snap judgments
• First impressions are lasting impressions
Photo: Dan Eriksson, http://flic.kr/p/4NDvRQ

6. Elevator Pitch Example
Example and Discussion #2:
http://youtu.be/i6O98o2FRHw

7. Practice Makes Perfect
Engage:
• Practice with today’s assigned partner
• 30 second pitch
• Listen closely!
• Expect good feedback on content, style and interest
Share:
• Your assigned partner pitches for you today
• You pitch for your partner
Photo: Martin Gommel, http://flic.kr/p/9bdyG

8. Rick Coplin
Venture Acceleration Director
TechColumbus
www.RickCoplin.com