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Mobile games market 2017
- 3. Indonesia Statistic Top 10 the most growth cities in Indonesia : • Jakarta • Balikpapan • Medan • Surabaya • Makassar • Bali • Semarang • Palembang • Malang • Pontianak https://www.linkedin.com/in/ridwangunawanid/
- 4. Internet Statistics Around 132,7 million people (51%) have internet access 69% regular internet access in Indonesia use a mobile phone to access internet Around 106,0 million people which is 40% active on social media (Facebook, Instagram, twitter, etc) 60% internet users between 12 – 34 years old https://www.linkedin.com/in/ridwangunawanid/
- 5. Smartphone Statistic Conclusion : Indonesia market is medium – low handset Not recommended for mobile games with HD quality Android market above 90 % (Indonesia Android market share Q3 2016) (Indonesia best selling handset Q2 2016) Market share Android VS IOS Q3 2016 https://www.linkedin.com/in/ridwangunawanid/
- 6. Smartphone User Behaviors • In general, Indonesian internet user are most likely using their device to connect with others and seeking pleasure in leisure • Accessing social media become number one of Indonesian internet user, beside that they also actively use their device for phone call and chatting • Moreover, they also use their device for listening the music and playing game https://www.linkedin.com/in/ridwangunawanid/
- 7. Indonesian Gamers Behaviors 55% 54% 43% Top 3 must have criteria when choosing a mobile game 1. Attractive Game Play 2. Free Charge 3. Easy to Play Other behaviour of Indonesian gamers : Average, 57% play mobile games everyday 72% usually play during free time 67% gamers installed 2 – 4 mobile games Top genre that most played in Indonesia : 1. Strategy include MOBA 2. Casual 3. Action – Adventure N = 295 49% 42% 38% 3 key factors making gamers try a new game 1. Free game 2. Friend recommendation 3. Innovative gameplay N = 295 39% 37% 24% 3 things making user uninstall their game 1. Many ads 39% 2. Much storage space requirement 3. Frequent crash https://www.linkedin.com/in/ridwangunawanid/
- 9. Focus On Community Support for offline event / gathering Community is the best option for word of mouth marketing for mobile games in Indonesia Guild feature is one of the important thing for your mobile games Build community not followers of your game Mobile Legend Competition and Gathering in Indonesia 2017 https://www.linkedin.com/in/ridwangunawanid/
- 10. Monetization Indonesia credit card penetration less than 8 % (2016) Some of top grossing mobile games in Indonesia have different APK outside Google Play ( usually put the APK in their landing page) for third party billing Have item below $1 in game Have a subscribe item in game Create some package below $ 10 to make people buy use their carrier billing credit https://www.linkedin.com/in/ridwangunawanid/
- 11. Indonesia Performance Index 2017 Apps performance index in Indonesia by Appsflyer for gaming industry Index calculated based on install volume (include incentivized & non incentivized) and retention rate that provide by each apps https://www.linkedin.com/in/ridwangunawanid/
- 12. Mobile Video Ads • Video ads have growth 744% during Q1 until Q4 2016 • People also love to watch or play video ads. During 2016, Video ads consumption or plays have 381% growth • Video ads is one of the best option in Indonesian for user acquisition or user engagement https://www.linkedin.com/in/ridwangunawanid/
- 14. Indonesia is an unique market, have a huge population but hard to monetize, one of the potential market in South East Asia Product ( mobile game) should be support middle – low handset Community is the key point to survive in Indonesia Ads being the best alternative to get revenue for simple mobile games ( genre : tap games, casual games, etc) Should be quick response for user problems and routine to update the game https://www.linkedin.com/in/ridwangunawanid/