Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence.

1. Pandas & Pigeons
& Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
We will be discussing the local SEO key
performance indicators you should be tracking,
as well as the tools you’ll need to Pigeon-proof
your web presence.
Visit us at Booth #419
@rio_seo
#rioseo

2. Search Updates
Penguin 2.1
(#5) —
October 4,
2013
Panda 4.0 —
May 19, 2014
“major update to
the actual
algorithm”
Payday Loan
3.0 — June 12,
2014
“target spammy
queries”
HTTPS/SSL
Update —
August 6, 2014
“giving preference
to secure sites”
Pigeon — July
24, 2014
“dramatically
altered some local
results”
What's
next?
happen all the time....
Hummingbird
— August 20,
2013
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

3. How do you
Know the effects?
KPI Reporting
Ranking Citations Traffic Click Activity Reviews
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

4. Track
Local Ranking
Organic search
Local Map listings
Third party websites
Discover trends over time
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

5. Monitor
Citation Accuracy
Name, Address, Phone #
Duplicate/Incorrect Listings
Identify troubled markets
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

6. Evaluate
Local Site Traffic
Traffic from search
Online directory referrals
Measure visits to local pages
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

7. Analyze
User Click Activity
On-page click activities
Directions, coupons, videos
Links to offsite networks
Visualize user engagement
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

8. Measure
Local Reviews
Critical location sentiments
Reviews by location or
segment of locations
Ratings across review sites
Reviews effect on traffic
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

9. Essential
Local SEO Tools
#1 Enterprise Local CMS
(Ranking Tools)
(Citation Tools)
(Traffic & Activity Tools)
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

10. Our Clients...
have had great results!
Pigeon
10% Increase in Organic traffic
after Pigeon using best practice local SEO
20% Increase in Local Positions
after Pigeon through local listing management
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

11. Pandas & Pigeons
& Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
@rio_seo
#rioseo
Find Information, News, and Press around Rio SEO
online at www.RioSEO.com
Contact us by phone: 858.876.3010
Follow Us! @rio_seo