Presentation by: Josh McCoy, Vizion Interactive SEO, PPC, Link Building, Content Strategy Organic, Social, Direct, Paid Search Landing Pages Consumer Behavior Google Analytics Localized Content Local Listings Content Types Search Ranking #LSS2016

1. PRESENTATION: Laying the Groundwork for Local Search
Josh
McCoy
Digital
Marke,ng
Strategist
Vizion
Interac3ve
@joshuacmccoy
#LSS2016

2. #LSS2016
Who is this guy anyway?
SEO-­‐PPC-­‐Link-­‐building-­‐Social-­‐Content
Strategist
“Digital
Marke,ng
Strategist”
A
lover
of
all
things
digital
and
how
they
work
together!

3. #LSS2016
Initial considerations in preparation for Local Search: Why should you care?

4. #LSS2016
We Don’t Know What We Don’t Know = Not Good Enough
Before
you
consider
all
the
sexy
and
cool
local
search
solu,ons
out
there…
there
are
very
important
“groundwork”
steps
you
must
consider!
• The
Need
• The
Audience
• The
Opportunity
• The
Vehicle(s)

5. #LSS2016
The Need
Where
is
your
current
traffic
coming
from?
City,
etc.?
How
are
they
geVng
here?
Organic,
Social,
Direct,
Paid,
etc.
Landing
Pages
Behavior

6. #LSS2016
The Audience
Who
are
these
people?

7. #LSS2016
The Audience
No,
really,
who
are
these
people?
Find
out
their
pain
points.
What
concerns
them,
what
do
they
want?
Survey!
Poll!

8. #LSS2016
The Opportunity
Audit
your
presence
and
your
compe,tors
Localized
content
Local
Lis,ngs
Content
types
What
are
they
ranking
for,
what
are
they
talking
about?

9. #LSS2016
The Vehicle(s)
We
know
who
we
want
to
target
and
we
know
what
they
want,
what
now?
TEST,
TEST,
TEST!
Paid
Search
Social
Organic

10. #LSS2016
What to Expect
Traffic
improvement
by
locality
Goal
conversion
improvement
by
locality

11. #LSS2016
Thanks!
Josh
McCoy
Digital
Marke,ng
Strategist
Vizion
Interac3ve
888-­‐484-­‐9466
x38
@joshuacmccoy