product analysis on vernacular news aggregator - dailyhunt

1. Product Analysis - Dailyhunt
Rishabh Srivastava
rishabh010189@gmail.com

2. About
Dailyhunt formerly known as Newshunt is a vernacular news aggregator with contents
available in 14 different languages as of now.
Its huge collection of Publications and daily published articles in local languages is what
makes it popular among the 90 million Indians.
It is currently available in almost every platform and devices like Symbian(from which it
started), Android, iOS, web app, mobile website to name a few.
Valued at $310 million, Dailyhunt is managed by its parent company Ver Se Innovations,
headed by founder and CEO, Virendra Gupta.
Unique Selling proposition (USP) : Wide range of content available in multiple languages
to read from, designed in India for The Indians.

3. About
Mission: To become the preferred and largest destination for local language content.
Employee Strength : 400+
App Downloads : 125+ Million
Monthly Active Users : 31 Million
Year Founded : 2007
Headquarters : Bengaluru, Karnataka

4. Competitor Analysis
Direct Competitor :
Inshorts is another news aggregator that offers news stories summarised in 60 words. It has recently
entered the vernacular market, by making its presence in market for non-English reading audience.
It is second in terms of number of downloads, popularity and market share as compared to Dailyhunt,
but its growing popularity among youngsters because of its summarised news is what making it a
direct threat to Dailyhunt.
Unique Selling proposition (USP) : For the fast moving audience who feels the need of getting updated
of their surrounding in less than no time, Inshorts is providing them just what they need by
summarizing news in 60 words.

5. Competitor Analysis in detail- Inshorts
Founded In Founded in 2013 as News in Shorts, before they re-branded to InShorts.
Founder[s] The startup was founded by Azhar Iqubal [CEO], Anunay Arunav, and Deepit Purkayastha.
Investors
Tiger Global, Rebright Partners, Sachin Bansal, Binny Bansal, Ankush Nijhawan, Gaurav Bhatnagar, Manish
Dhingra, and Times Internet.
Reviews

6. Competitor Analysis in detail - Inshorts
Search Feature
Their newly launched Search feature which is still in Beta phase comes quite handy when you want to
search topics/ shorts on the app
Languages available in
• English
• Hindi
Page Views ~ 1 Billion page views every month
Technology
Check latest news updates from different news networks then the team verifies the genuinity of each and
every news and update it in the database manually.
Revenue Model content sharing tie ups (with the original news sources) and advertising channels.
Future Initiatives
Presently, users get directed to the external news source if they wish to want information beyond 60 words.
Going forward, the company will tie up with news websites (from where it presently aggregates content) to
ensure that the entire news content resides on the News in Short app. The company is already in talks with
few news portals to work out an arrangement.

7. User Journey map - Dailyhunt
User is getting bored and feels
to be updated in news,
entrainment and sports.
About User : A working
professional having a busy
schedule with spending most of
the time in office and commuting
gets no time to sit and read
newspaper. He is also unaware
of the local news of his
hometown where his parents are
residing.
He decides to read news so as
to get updated and kill time
while travelling.
Steps: opens his favourite app-
Dailyhunt to see what’s trending
Touch Points: mobile phone,
Dailyhunt
Overall Experience: Good
Starts exploring
Goals: To read latest news articles.
Expectations: To use the platform
seamlessly.
Steps: Opens the app, selects the category
he wishes to read news from, switches to
other categories and read more.
Touch-points: App, internet connection.
Overall Experience: Good
Reads news in his local language
Goals: Wants to read news in his local
language.
Expectations: to find abundant and latest
news articles in his preferred language .
Steps: Goes to settings, selects languages,
finds his preferred language he wants to
read and that’s it.. voila.
Touch points: App, internet connection
Overall Experience: Good
[Contd...]

8. User Journey map - Dailyhunt
Watch Video News
Goals: to watch news presented in video format rather than
reading it in plain simple text.
Steps: clicks the links that has video content, plugs in the
ear phone and enjoys the news
Touch Points: App, earphones, internet connection
Overall Experience: Good
A satisfied Customer
Goals: To read/ watch genuine content seamlessly on the App.
Expectations: To keep himself fully updated about his surrounding
without having to read newspaper or sitting in front of a TV to
watch news cannel.
Steps: A returning customer also recommends the App to others.
Touch points: User reviews, feedbacks.
Overall Experience: Good

9. Product Analysis
The Menu option clearly displays all the features which could be
needed by a User most frequently without cluttering the limited real
estate of the App screen.
My Favorites : comes in handy to save the most read newspaper,
articles and books.
Language & Edition : The simple UI with languages option written in
its own fonts makes it fairly easy to find and select.
Settings: It lists the most fundamental settings which will be needed
by the User like Notification on/ off, Load images, currency selector
and Night Mode

10. Product Analysis
The Night Mode feature is an additional advantage for Users who
wishes to read at night without straining their eyes.
Apart from this dailyhunt also provides the option to increase/
decrease font size and to make text bolder which is currently not
present in its competitors.
The flag button is a very novel approach to find out the readers
concerns and feedbacks.

11. Product Analysis
The Newly added feature – Buzz is the best of trending videos, funny
pics, images and memes on the internet curated by Dailyhunt team
with help from some of its partners.
The number of views and likes on each video tells the users if it really
is wort watching or not while the evergreen share option is present to
share the most funny videos or memes via social media apps like
Facebook messenger, WhatsApp, email etc.

12. Product Analysis
The huge collection of e-books on dailyhunt is the second most liked
feature after news and also a major revenue contributor in terms of
business value.
The downloaded books can be read using the in-built e-reader in the
app itself, which provides many useful features like reading in night
mode, font size and bookmark which comes in handy.

13. Product RoadMap
According to me there are few things which could be improved/ added in the app to provide an even better
user experience and engagement.
• Search feature similar to buzz and books section should be provided for news section as well so that the
users can directly search for related content instead of going through categories and then manually
searching.
• A small description about the Author should also be shown on book details page so that the User gains
credibility before buying a book thereby improving the conversion rate.
• The books should be tagged to specific categories like Biography, Politics, Religion , etc. which makes it
easier to select and search.
• Searching on the basis of genres and authors should also be provided.
• Fast forward/ back when watching video (as in YouTube app) because sometimes it gets difficult to
navigate on small screens.

14. Thank You