This report suggest lots of thing for the decision of Harley Davidson decision. It is give the answer of why Harley launches street series. This is the over all pictures for female segment in motorcycle industries.

1. A Report on
Harley Davidson enter
In women segment

2. Purpose
The purpose of this report is evaluating the decision of Harley Davidson regarding the women
segment. It suggests effect and impact of the decision. Report represents the overall picture of
the new Harley Davidson segment. It’s gives answers of some crucial questions regarding the
action of Harley.
Introduction
Everybody loves bike. It is a very different excite feel while driving a motorcycle. In market,
there are lots of motorcycle companies who provide very different styles of bikes but among
them Harley Davidson sits on top. People consider Harley’s bike as a freedom. Harley’s bike
provide muscle personality to man, that’s why it is men lover machine. Since 20 years era have
been changed, now bikes are not bound with the male but it is for female also. Slowly and
gradually population of women customers is increase in automobile industries. As per current
scenario Harley launches some models and series forwomen.
Agenda of report
According to market situation, Harley need to enhance their wings, therefore his require to
reach to women. There are some reason and facts behind this action, let see.
Why Harley done this?
 12% women riders now on the road according to motorcycle industry council.
 1 out of 10 riders is women yet as per report of motorcycle council.
 Number of motorcyclist club has been increased in last one decade.
 250000 members in American motorcycle club, among them 10 % are women
 Most of woman preferred Harley, they love it.

3. According to this trend and customer trend, Harley launches 2 light weight motorcycle for
female customer (street 500 & 750). Harley also plans to enhance this series in its particular
segment globally.
What is thecurrentsituationof this segment?
After targeting women segment, Harley Davidson sold 42000 units to women directly last
year. This is very drastic and important change in segment as well as market share and
20000 units sold in rest of the world.
Among the all models of Harley Davidson motorcycles, Street 500 and 750 are very good for
the new young generation and women. 63% of the total sales fromthe street 500 and 750
sold. It is a new fighter of the road. No more noise and muscles.
Year Unit sold
1990 2000
2000 15000
2014 42000
Futurepictureof women segment in Harley Davidson.
0
1
2
3
4
5
2010 2012 2013 2014
Revenue from female customer ( billion)
Revenue from female
customer ( billion)

4. Now most of companies launching vehicles for women riders to cover female segment. Today,
women drives motorcycle for hobby and adventure but in the future they drive bikes based on
their need and transportation. Due to female riders, Harley Davidson going to make light weight
motorcycles for female customer with bold colors and beautiful shapes.
Women want some different style vehicle whichever are suits to them for examples Lower case
body, light handle bar, faster and efficient in next following years.
Purposes for riding a motorcycle by female.
1999 2025
For Hobby For Transportation
For freedom For freedom
For adventure
For hobby
Conclusion
View:
Females are now independent. They can live themselves. Women’s are now equal to men. They
doing most of things whatever man do. In many countries, women’s are driving cars in day to
day work. I think same happen with motorcycle industry.
Due to changes occur in the era, Harley catch the women segment and provide rides to them.
Many companies already started though for example India and china. Honda and TVS launched
a separate women series for women’s day to day work and ride.
According to my view, Harley is on the right track to settle down their business and live more
and more. It might HD loss their muscular image but he must gain lots of change and transform
the motorcycle industry. Women love most then other brands according to experts.
Suggestion:

5.  According to me, HD should target different age group in the female rider segment.
 It might be really good; if HD makes some different purposes motorcycle to cover
different groups. For example police bike, emergency bike service, for medical service,
postal services and scooter.
 Electric bike is very good for the people. Because it is new source of power, green and
efficient. It is also suitable for women because it’s light weight body and less risky.
Over all it is good things for women to live more freely.