Analysis of brand communication of Apollo Healthcare and its Public Relations.

1. APOLLO HEALTHCARE
PR PLAN
PRESENTED BY - RITIKA

2. BACKGROUNDER
 Founded by Dr. Prathap C Reddy in 1983.
 First hospital in Chennai.
 Apollo Hospitals Enterprise Ltd (1979)- a public
sector healthcare provider.
 Own 7500 beds across 43 hospitals IN India.
 First corporate hospital and first to have foreign
investment.

3. WIDE COVERAGE
Healthcare
APOLLO HOSPITALS
APOLLO REACH HOSPITALS
APOLLO HEALTH AND LIFESTYLE LIMITED
CRADLE CENTRES
APOLLO WELLNESS PLUS
HOSPITALS
HEALTH
AND
LIFESTYLE
APOLLO PHARMACY
CONSULTIN
G AND
SOLUTIONS
APOLLO GLOBAL PROJECTS CONSULTANCY
HEALTH HIGWAY
APOLLO TELEMEDICINE
DISEASE
MANAGEMEN
T
BREATHE EAZY CLINIQUES, DIALYSIS CLINIQUES
SUGAR CLINICS
HEALTHY HEART PROGRAMME
INSURANC
E
APOLLO MUNICH INSURANCE
FAMILY HEALTHPLAN LIMITED
EDUCATION
AND
RESEARCH
APOLLO HOSPITALS EDUCATION AND RSEARCH
FOUNDATION
HEALTH KNOWLEDGE CITY
NURSE STATIONS

4. PRODUCT AND SERVICE ANALYSIS
Good quality of
service
Specialized
services
Provide six
categories of
rooms.
High Sanitary
Standards
Good “Look and
Feel” factor

5. SWOT ANALYSIS
STRENGTHS
 Professional and personal contacts of Dr. Reddy.
 Technologically sound.
 A reputed brand name.
 Capital investment and revenue.
 Huge reach in online media
WEAKNESSES
 Perceived as an expensive option.
 Poor conversion rate of the digital reach
OPPORTUNITIES
 Targeting the middle class
 International expansion
THREATS
 High Competition

10. POPULAR CAMPAIGNS
BILLION HEARTS CAMPAIGN
CANCER AWARENESS CAMPAIGN
APOLLO HEALTH @HOME
ZINDAGI JIYO CAMPAIGN
APOLLO PROTECT CAMPAIGN

13. OTHER INITIATIVES

20. TEACH PINK BREAST AWARENESS
CAMPAIGN
https://www.youtube.com/watch?v=tSr2lUkgeM4

21. WHAT MORE CAN BE DONE??
Aggressive
awareness
campaigns
for diseases
like Swine
Flu and
Ebola.
International
conferences
and events
on health.
Involvement
in more
philanthropy
by adopting
a village or
locality.
Sponsoring
health
programs for
slum
dwellers.
Associating
with health
campaigns
prevalent
online.

22. Ending it on the note…
Pledging to make world a healthier place…