8. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
Li, H., et al. Tourism and regional income inequality: Evidence from China.
Annals of Tourism Research (2016), http://dx.doi.org/10.1016/j.annals.2016.02.001
By the way this is not the purpose of this chart, but it does suggest a connection between inequality and decline
8
Historically tourism was built on growing affluence – especially for the middle class.
What will tourism beyond luxury look like if inequality continues to rise?
11. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
11
The most
common
request in
focus groups…
The growth of “last
chance” tourism
Visiting the Polar Bears of Churchill Contributes nearly 80% of the carbon the average UK residents
emits in a year!
https://www.independent.co.uk/news/long_reads/last-chance-tourism-travel-great-barrier-reef-amazon-machu-picchu-a8363466.html
13. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
Source: UNWTO World Tourism Barometer and Statistical Annex,
March/April 2018 13
How can we
sustainably
manage this?
We shouldn’t assume that customers with
smaller budgets don’t care
“Some of the products we sell are under £1,
so do they really care about the ethics,
values and principles of the company behind
it? We did some research and absolutely,
fundamentally, the resounding answer was
yes,” Michele Oliver, Mars”
And we have to care even if they don’t
21. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
21
It’s not just faster, we
want ‘to boldly go’
further than ever
• After 1-year, QF LON-PER runs at 94% load
factor
• And has generated $2.3m in spending by transit
pax at Perth Airport
• In 2013, Singapore Airlines dropped its SIN-
NYC route
• In 2019, it re-launched SIN-EWR @18-20 hours
‘the longest flight - for now’
• NZ, EK and QR are all part of the ‘Ultra-Long-
Haul’ Club
• In ‘Project Sunrise’ Qantas challenged the big
two to deliver LON-SYD non-stop
https://thewest.com.au/business/aviation/the-staggering-statistics-behind-qantas-first-year-of-its-perth-to-london-service-ng-b881145764z
https://www.bbc.com/news/business-44393135
24. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
24
1. Our competition is truly stellar
2. What’s a tourism business anyway?
3. The changing nature of customers: Generations, Accessible, #MeOnly Tourism
4. The experience economy is a universal need – think niche, not experience
5. Emerging niches: transgressive, new hedonism, religious tourism, philanthrotourism
6. The age of the cyborg
7. The end of Shiny and the beginning of Shining
8. Regulation comes to Big Tech
9. Netizen 2.0 begins to emerge
So the good news is that all the trends I
discussed last year would still apply
25. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
Are you missing a multi-billion dollar
market?
Image source: Travability
Sources: Tourism Research Australia,
Travability, ENAT, EU, Business
Disability Forum
25
In Australia, the accessible sector is worth $10.8 bn
The value of the EU accessible tourism market is EUR369bn
With better supply the
sector could be 44%
larger
NOT servicing this
sector costs UK
businesses
GBP 21.6bn a year!
26. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
SOURCE: https://www.slideshare.net/EzzedineGHLAMALLAH/state-of-the-global-
islamic-economy-20172018, Halal Travel
26
Halal Travel
“A big aspect of travelling for
everyone is trying out new
cuisines. It’s not just a question
of finding halal food, but finding
authentic local food that is also
halal.”
Soumaya Hamdi, Halal Travel Guide
Like their sisters, Hamdi notes
Muslim women are increasingly
choosing #MeOnly or small
group women only tours
29. carolyn@mytravelresearch.com TravelResearch0 mytravelresearch.comcarolyn-childs-74653ba/
Sources: CIM: https://www.marketingweek.com/2018/05/25/despite-
gdpr-consumers-dont-understand-how-brands-use-data/
https://www2.deloitte.com/insights/us/en/industry/retail-
distribution/sharing-personal-information-consumer-privacy-
concerns.html
29
What consumers feel in the age of mistrust
And what they do
Most consumers do not change their behaviour!
Make it easy for them not to have to