Who are we designing for? Needfinding is the art of talking to people and discovering their needs—both those they might explicitly state, and those hidden beneath the surface. It is only in truly understanding people that we can gain meaningful insights to inspire and inform a final, impactful design.

1. Needfinding

2. Good products respond
to consumer demands.

3. Great
products respond to
consumer needs.

4. Seems easy!

5. Needfinding is
watching and asking people
to learn about their goals
and values to be able to
uncover user needs and
opportunities for
improvements.

6. Why focus on Needs?

7. Needs last longer than any
specific solution

8. Needs provide a roadmap
for development

9. Needs spur action

10. Principles of
Needfinding

11. Look for needs not solutions

12. Make research and
design seamless

13. Go to the
customers environment

14. Look beyond the
immediately
solvable problem

15. Collect electric
forms of data

16. What is the
Needfinding process?

17. Frame & Prepare

18. Watch & Record

19. Ask & Record

20. Interpret & Reframe

21. Conclusion

22. Needs are difficult to detect.
Uncovering needs reliably
requires the organized
reasearch effort of
Needfinding.