In this talk, I share about the importance of combining social media and social intranet to transform businesses to be social business and deliver values such as service innovation and improved productivity
6. Social
Business
Social Business is a business that embraces networks of
people to create business value. Social businesses embrace
technology to enhance relationships between employees,
customers, and partners.
Social Social
Media intranet
7. Business Values
Social
media
1 An Effective Platform for PR 2.0
A Platform to Emotionally
2 Connect With the Customers
8. Social Using Social Media Is No
Media Longer a Choice
Today’s Customers Are Citizen Journalists!
Organisations Must Have Social Media Presence To Avoid PR Nightmare
9. Social Using Social Media Means
Media Putting Social Media Policies in Place
10. Social Using Social Media Means
Media Putting Social Media Policies in Place
Facebook Posting
Absolutely!
Examples of Social Media Policy:
• [Ford] Play Nice, Be Honest
• [Oracle] Employees must Profanity
establish that all opinions are their Others
own and not Oracle’s, but at the
same time, distinguish that they
are indeed employees of Oracle.
Source: http://techland.time.com/2011/05/24/47-of-facebook-walls-contain-profanity-but-should-
employers-give-a-darn/
11. Social 1. An Effective Platform for PR 2.0
Media
Facebook is the new magazine
Youtube is the new TV
Twitter is the new Radio
Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
12. Social 1. An Effective Platform for PR 2.0
Media
A means to showcase social proof
Social Media is Free, Two-Way Marketing & PR Tools with Wide Reach
13. Social 2. A Platform to Emotionally Connect
Media with the Customers
Social Media provides means to visualise / storytell to harness peer influence
15. No 1 Reason Social Media Backfires
Not Using Enough Collective Intelligence
Caution: Let Go of Control
You can’t 100% predict the outcome of social media campaign
16. Social Not Using Enough Collective
Media Intelligence
Some staff give responses to a number of angry people
Not testing assumption!
The use of Social Media in organisations has to be backed up by Social Intranet
17. Social
intranet
Social intranet is an intranet where all employees can
author content and connect easily.
Or,
Social intranet is an internal social media for organisations.
Social
Media
18. Business Values
Social
intranet
1 A Platform for Internal
Collaboration
A Means to Reinforce Purpose
2 and to Facilitate Change
19. Social 1. Making Work “Social”
intranet (A Platform for Internal Collaboration)
20. 2. Igniting Organisational Culture
Social
Revolution
intranet
(Facilitating Change)
Communicate top mgmt
purpose/vision via:
• Blogging on the intranet
• Facilitating a discussion
forum
Source: http://www.thoughtfarmer.com/blog/2012/06/27/social-intranet-case-study-financial-institution-
banking-on-employee-engagement/
21. 2. Igniting Organisational Culture
Social
Revolution
intranet
(Facilitating Change)
Launching a mock “internal
social media” campaign
Breaking information silos in
organisations via
• “Internal Twitter” (Yammer)
• Opportunities for personal
branding
Source: http://www.youtube.com/watch?v=vwwtcl6BDqU
22. Social Anatomy of Social Intranet
intranet
Source: www.cmswire.com/cms/social-business/the-social-intranet-tools-trends-and-whos-using-it-
infographic-017606.php
23. Social
intranet
3 Products to Consider
Microsoft Sharepoint + Yammer
1 http://sharepoint.microsoft.com/en-us/Pages/default.aspx
https://www.yammer.com/
2 Jive Software
http://www.jivesoftware.com/
3 Thought Farmer
http://www.thoughtfarmer.com/
Note: Singapore SMEs may want to try a free, cloud-based social intranet: Bitrix24. Here is the
URL: http://www.bitrix24.com/
24. Social
Business
1 A Platform for Internal
Collaboration
Social Social
2 A Means to
Reinforce Purpose
Media intranet and to Facilitate
Change
1 An Effective Platform for PR 2.0
2 A Platform to Emotionally
Connect With Customers
25. Business Values
Social
business
1 Deliver Exceptional Customer
Experience
Collaborate Better ->
2 Improve Productivity/Innovate
Be a More Nimble Organisation
3
26. Social Example #1 - Samsung
business
Create Service Innovation
27. Social Example #2 - Xilinx
business
Raise Engineers’ Productivity by 25%
URL: http://sloanreview.mit.edu/improvisations/2011/12/02/using-social-media-for-peer-to-
peer-collaboration-the-xilinx-example/
28. Key Take-Away
1. Organisations have to be in Social Media
2. Social Media has to be supported with Value
Social Intranet
3. Transform your organisation to be Social
Business
Experience
Services
Products
29. e-book
About Me
Strategist | Consultant | Speaker
www.roanyong.com
@roanyong
roan_yong@yahoo.com
roan.yong
roan julius indra
bit.ly/sociacol