CIM Digital Bootcamp - Introduction to Social Media

An Introduction to Social Media www.further.co.uk

What is social media? www.further.co.uk

Is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?

www.further.co.uk Social media is the #1 activity on the Web.

www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months

www.further.co.uk 80% of UK internet users visit social networking websites.

www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.

www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.

www.further.co.uk 44.5 Million visitors/month

www.further.co.uk 80% of updates are not from the website.

www.further.co.uk Steven Fry has more followers than readers of ...combined! &

www.further.co.uk 19% of updates mention a product or brand. (80% are Q&A, 20% are opinions)

www.further.co.uk Results: $6,500,000 in sales (2 years)

www.further.co.uk 400 Million active users (50% of which log in each day)

www.further.co.uk 1.5 Million businesses have active pages

www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.

www.further.co.uk Results: Successful re-launch, 790k fans

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