"Think Like a Publisher." Brands are being told more and more to transform their marketing departments into publishing machines by creating content that drives engagement and ultimately sales. But if you simply "think like a publisher," social media likely will be just an afterthought. You're invited to hear how Monetate uses social media to play an important role in the company’s award-winning content marketing program. Rob Yoegel, Content Marketing Director, will share his decade-plus experience in online media and how valuable lessons he learned in publishing have been put to good use in creating a kick-ass content marketing program for the local software company recently named #8 on The Philadelphia 100, which recognizes the fastest growing, privately held companies in the Philadelphia area. Co-hosts: Social Media Club hosts conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Social Media Club enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest. You can connect with SMC Philly on Twitter and Facebook.

1. Using Social
to Help Build
a Kick-Ass
Content Marketing
Program
Rob Yoegel
Content Marketing Director, Monetate
robyoegel@monetate.com ¦ @robyoegel ¦ @Monetate

2. Empowering marketers to quickly customize
content, creative and functionality to deliver a
relevant online customer experience.
SaaS Expertise Resources

3. Segment & personalize
anything, anywhere and
at anytime
Default Page Campaign Delivered Optimized Version

4. 20%
Now influence greater than 20%
of all U.S. ecommerce transactions

6. * * *
RETAIL ¦ TRAVEL/HOSPITALITY ¦ CPG ¦ EDUCATION ¦ FINANCIAL/INSURANCE ¦ MEDIA & PUBLISHING ¦ TECHNOLOGY
* Gomez top 10 fastest sites on the Internet

7. Expert Optimization Resources
Valuable case studies, eBooks, white papers,
webinars, and infographics
monetate.com/resources
follow @monetate on

8. Today,
everyone is a
publisher!

18. Social as a
Distribution
Channel

19. • Establish a rhythm
• Say it the right way
• STIR

21. Social as a
Communication
Channel

22. • Influencer network
• Monitoring
• Destroy cyborgs

23. Social as an
Extension of
Your Business

24. • Onsite Comments
• SMO
• Move from
Behind the Monitor

25. Where is your
traffic coming
from?
Ref. Sites
22% Search Engines Ref. Sites
Search Engines 25% 31%
38%
Direct Traffic Direct Traffic
41% 44%
2011 2012

26. 2013 Goal:
Drive more traffic
from Social than
Search

29. Thank you!
Rob Yoegel
robyoegel@monetate.com ¦ @robyoegel