Perfection Versus Launching Your Product

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Perfection Versus Launching
Episode 5

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www.stretchgoals.fm/ep5
Challenge yourself to create ambitious goals
as you start and grow your business.
Episode 5 - Perfection versus Launching

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Robert Dickerson
Robert is the Founder and CEO of Mapout a mobile learning
platform that uses video courses to educate customers and
train employees. He helps companies develop and launch
products.
Scott Davis
Scott Davis is the Founder and CEO of MobX, a mobile
development software agency. He has 20 years of experience
developing software for Government, Finance, Sports and the
Telecommunications industry.
@RobDickersonJr @The_Scott_Davis

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Product Perfection
How products exceed customer expectations and solve
their problems in a clear and simple fashion.

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“The problem lies in the
distinction between how we as
founders and leaders, view
perfection of our products, and
how our customers view it.
Sometimes in search of product
perfection we continually delay
launching.”
- Robert Dickerson

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Identify & solve
customer
problems
Minimum
Viable
Products
(MVP)
TEXT
Strategies to Push Through Perfection
Create a
minimum viable
product (MVP)
Focus on
ongoing
iterations

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Launching doesn’t necessarily mean your
first release. That first release is a lot of times
the hardest.

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Don’t
necessarily
worry about
fixing every little
problem.
Create a solid
foundation to
build from.

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“Let's get a product out there that proves a
concept, that we can get feedback from, that
shows who we are, and start building the
brand, start learning what our customers
really need. . . . Perfection doesn’t need to be
a day one goal.”
- Scott Davis

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“Focus on continuously
improving each day, and
continuously getting things
out there. . . . use feedback
to continuously improve your
product.”
- Robert Dickerson
“I try to constantly put out
new releases that fix a lot of
things from user feedback,
but also from my own
roadmap and goals.”
- Scott Davis

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Keys to launching without delay
● Launch with a core set of features that work
● Build on that foundation
● Keep iterating
● Don’t worry about perfection
“[As a startup], we need to keep that in mind, we don’t have the time
or the money to be perfect. We need to get it out there.”
- Scott Davis

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It’s important to get beta testers.
They will help you smooth out the
reception of your product.

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“[Snapchat] defined an interface that was very
specific to a very niche amount of people. . . .
Completely alienated me, but then went viral.
You can’t hit every target.”
- Scott Davis

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Setting milestones
1. Determine what stages and features make up each release
2. Have a clear understanding of your launch requirements
3. Set deadlines
4. Be flexible
5. Launch iterations at a consistent day and time

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Constantly putting out releases is
advantageous for search engine optimization.
There is an added benefit to doing iterated
releases.

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Create a list of product features
● Write your ideas down
● Turn them into actionable items
● Use them as your roadmap
● Get feedback
● Start building

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Feedback
TEXT
How do you prioritize new features?
Gut instinct Impact on user base
Marketable features New demographic New revenue stream

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The Epic Strategy
1. Create an epic: an overarching concept
a. Example: “Pay people.”
2. Break the epic into stories
a. Example: “As a user, I want to send money to my friend Rob.”
3. Subdivide the stories into separate, actionable items

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Continuous releases show you are actively
working on the product - a positive thing for
your customers.

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Continuously engage your customers
1. Communicate problems and discoveries
2. Toot your own horn
a. Send out newsletters
b. Use push notifications
c. Create detailed software update release notes

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Professionals in your
industry
What’s the best way to find your first testers?
People you trust Family & friends
Online
communities
Limited list of
voluntary users

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“Don't be afraid to put your app on your
website. Take signups from people who are
potentially interested in your product, for two
reasons. Number one, you now have a
potential acquisition list for a customer base,
and number two, you've got people . . . who
can jump in as soon as it's ready to be
tested.”
- Scott Davis

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“You can get so ingrained in
a feature, or how you expect
it to work, that you can
overlook things. It's
important to get outsider
feedback.”
- Robert Dickerson
“...don't just send it to people
who already know what
you're doing . . . get it to
people who don't know what
the product is.”
- Scott Davis

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How do you develop a thick skin so you don’t
take product criticism personally?

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Handling criticism
● Recognize how the criticism helps fix the problem
● Respond by adding new tasks and pivoting ideas
● Disconnect from it being personal
● Accept that you cannot fix every problem for every user

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“Really think about the feedback that you're
getting, both positive and negative, and use
that to help make your product better.”
- Robert Dickerson

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Product perfection
● Focus on getting your product out there
● Set milestones
● Continuously release products
● Solve your customer’s pain
● Get beta testers
● Use feedback to improve your product
● Focus on the positives

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We’d love to take a look at your products.
Hit us up on social media.
stretchgoals.fm
@TheScottDavis @RobDickersonJr

Episode # - Title
www.stretchgoals.fm

Perfection Versus Launching Your Product

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