1. Client: JCPenney
Title: “New Lines, Great Looks”
Time: 30 seconds
SFX: Lightly playing in the background Zolof the Rock n’ Roll Destroyer “Mr. Song”
ANNCR: (spoken with a slightly exaggerated tone, humorous, mid-twenties or
thirties sounding female voice) While your mall may still look like it’s trapped in 1974,
JCPenney most certainly is not.
ANNCR: (not as exaggerated and humorous, but still fun and cheerful) JCPenney,
featuring some of Americas most innovative and up-in-coming fashion lines including
Allen B, MNG by Mango, I Heart Ronson, and Studio. JCPenney, where you’ll look like
Americas Next Top Model everyday, whether you’re walking the dog or at the office.
Please visit us at website JCPenney.com or at your local JCPenney’s store.