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Tech Growth Hacking for Real Estate Agents and Brokers
- 1. Do It Yourself Tech Growth Hacking
- 2. Preflight Checklist Follow-up process Asking for referrals Face-to-face meetings Networking Groups Now... Let's talk technology
- 3. 6 Month Plan: Overview 1.Review online directories / correct addresses 2.Google+ profile. 3.Online Reputation Management 4.Mobile Friendly Review 5.Website Analytics
- 4. Time Commitment 1.Dedicate 2 hours per week: • 1 Hour reviewing concepts, writing out implementation goals • 1 hour implementing goals 2 Hours? That's all?
- 5. Each week: Plan First. Easy to get "Tech Overload" (aka Perfection Paralysis) Set attainable goalposts for each 2 hour block Make it fun: Otherwise, it'll never get done. Find an accountability partner / hire a coach.
- 7. One of these things is not like the other... 123 Main St. Unit 203 Orlando, FL, 32801 123 Main St #203 Orlando, FL, 32801 ≠
- 8. Directories to verify 1. Google 2. Bing 3. Yahoo! 4. Yelp 5. Facebook 6. Better Business Bureau 7. Angie's List 8. Merchant Circle 9. LinkedIn 10.YP.com 11.Whitepages 12.Superpages.com 13.Yellowbook 14.CitySearch 15.MapQuest/Yext 16.Local.com 17.Foursquare 18.CitySlick http://circletr.ee/14
- 9. Who likes (online) Social Networking? Who likes Google+?
- 10. Google+ is tied to the largest Search Engine
- 11. Google+ Optimization Page Title One Address Search for Duplicate Pages
- 12. Importance of Reviews Google+ ties into local search. A Google+ review is worth more than a written email testimonial. When asking for referral, walk them through writing a Google+ review!
- 13. Bonus: Ask for a video testimonial Balance of Video vs. Google Local Reviews. Suggested: 50%/50%
- 14. Mobile is here. Mobile internet traffic SEO Impact Responsive
- 15. IBM’s Cyber Monday Report: 22% of purchases were made using mobile devices. View the report: http://circletr.ee/X
- 16. Volunteers?
- 17. Google Analytics • Review weekly • Measure, test, improve • Must know concepts • Bounce Rate • Exit Pages • Time on site • Source • Bonus concepts • Reverse Goal Path • Custom Events • Bounce rate / dimension • A/B Testing.
- 18. Block the time Make it fun Get Accountable Do atomic, measurable tasks. Take Aways
- 19. Questions? Scan for my business card.
Editor's Notes
- Bob — Mobile traffic amounts to more than half of our national internet usage Google now gives ranking priority to sites that are mobile optimized Responsive web design is an industry term for a site that scales well from small phone to widescreen LCD. Is a non-mobile site costing you business? - Funny you should ask that... (next slide)
- Bob — Mobile traffic amounts to more than half of our national internet usage Google now gives ranking priority to sites that are mobile optimized Responsive web design is an industry term for a site that scales well from small phone to widescreen LCD. Is a non-mobile site costing you business? - Funny you should ask that... (next slide)
- ????
- Joann — Technology has offered not only more options for sharing marketing messages, but more platforms for creating these messages as well. Today's marketing professional can use a range of tools to enhance communications through graphics, sound, and movement. Inexpensive video cameras mean marketers can create do-it-yourself media that saves both time and money. It’s important that the quality materials is consistent with the brand standard. Does your company have a consistent brand standard? Does it have a consistent voice?
- Bob — Mobile traffic amounts to more than half of our national internet usage Google now gives ranking priority to sites that are mobile optimized Responsive web design is an industry term for a site that scales well from small phone to widescreen LCD. Is a non-mobile site costing you business? - Funny you should ask that... (next slide)
- Bob — This means that not only are your customers on mobile devices struggling to use your site, but Google is also giving higher rankings to your competition. But that's not a big deal, right? What percentage of holiday buyers do you think are mobile? With 22% of e-commerce transactions taking place on mobile devices, having a hard to use site will cost you conversions. Your potential clients may chose a competitor.
- Bob — Who has a website, and isn't sure if Google is seeing it?
- JoAnn — It is said that if you build a better mousetrap the world will beat a path to your door. And businesses that create products and services that specifically meet identified consumer needs are likely to be successful. But meeting consumer needs involves more than assumptions made by businesses about what customers want. Companies that take the time to specifically identify market segments and take steps to gather input through market research, one-on-one interactions and customer feedback, are likely to be successful in ensuring that everything they do is designed to resonate with their audience.