Visplay projects from 2007

Index Branches | Systems
Department Stores: 6–19
Fashion: 20–107
Health & Beauty: 108–111
Home Stores: 112–115
Opticians: 116–119
Sports & Leisure: 120–123
Automotive: 124–127
Telecommunication: 128–131
Airside: 122, 123
Area: 30, 55
Beam: 9, 13–15, 30, 31, 37, 39,
41–43, 46, 66, 67, 78, 79, 81–83,
87, 101–103, 105, 106, 122, 123
Endless: 49, 50, 86
Invisible: 18, 25–27, 29, 31, 38,
47, 49–51, 61–63, 98, 99, 105,
106, 118, 119, 125–127, 129–131
Kado: 66, 85–87, 95, 109, 110
MixMix: 9, 122
Mono: 9, 10, 19, 57–59,
89–91, 121
Mono Button: 33–35, 53–55
Mono R: 94, 107
Stripes: 8, 9, 41, 42
Track: 39, 55, 105, 106
Xero: 11, 22, 23, 70,
73–75, 109–111
Xero Struc: 69, 71
Xero Twin: 97–99
Projects Issue 10/2007
ProjectsIssue10/2007
Visplay International GmbH
Charles-Eames-Str. 6
D - 79576 Weil am Rhein
Postfach 2119
D-79556 Weil am Rhein
T +49 (0)7621 77 00 20 00
F +49 (0)7621 77 00 20 01
Visplay Switzerland
Klünenfeldstr. 22
CH - 4127 Birsfelden
T +41 (0)61 376 20 67
F +41 (0)61 376 23 67
Visplay United Kingdom
Unit 315/6 Business Design Centre
52 Upper Street, Islington
GB - London N1 0QH
T +44 (0) 207 288 95 70
F +44 (0) 207 354 10 21
Visplay France
3, rue Caroline
F - 75017 Paris
T +33 (0)1 58 22 21 20
F +33 (0)1 58 22 21 21
Visplay Netherlands
De Oude Molen 4
NL - 1184 VW Ouderkerk
a/d Amstel
T +31 (0)20 56 98 780
F +31 (0)20 56 98 781
Visplay Belgium
Woluwelaan 137
B - 1831 Diegem
T + 32 (2) 725 95 07
F + 32 (2) 725 08 13
Visplay Spain
Plaza Comercial 4
E - 08003 Barcelona
T +34 93 268 87 01
F +34 93 268 87 02
Visplay Dubai
Sheikh Zayed Road
P.O.Box: 213035
Sheikha Sana Mana
Al Maktoum Building
Office M 10
Dubai UAE
T + 971 (0)4 321 56 74
F + 971 (0)4 321 56 75
Visplay India
Visplay India Private Limited
402/403/404, Hilton Center
4th floor, Sector 11
Belapur, Navi Mumbai 400 614
India
Mobil +91 98 671 67 697
www.visplay.com
info@visplay.com
Weil am Rhein Showroom
Charles-Eames-Str. 6
D - 79576 Weil am Rhein
D-79556 Weil am Rhein
T +49 (0)7621 77 00 20 00
F +49 (0)7621 77 00 20 01
Düsseldorf Showroom
Speditionsstr. 17
D - 40221 Düsseldorf
T +49 (0)211 301 34 63 - 64
F +49 (0)211 301 33 96
UK Showroom
Unit 315/6 Business Design Centre
52 Upper Street, Islington
GB - London N1 0QH
T +44 (0) 207 288 95 70
F +44 (0) 207 354 10 21
Paris Showroom
3, rue Caroline
F - 75017 Paris
T +33 (0)1 58 22 21 20
F +33 (0)1 58 22 21 21
Ouderkerk Showroom
De Oude Molen 4
NL - 1184 VW Ouderkerk
a/d Amstel
T +31 (0)20 56 98 780
F +31 (0)20 56 98 781
Diegem Showroom
Woluwelaan 137
B - 1831 Diegem
T + 32 (2) 725 95 07
F + 32 (2) 725 08 13
Barcelona Showroom
Plaza Comercial 4
E - 08003 Barcelona
T +34 93 268 87 01
F +34 93 268 87 02
Dubai Showroom
Sheikh Zayed Road
P.O.Box: 213035
Sheikha Sana Mana
Al Maktoum Building
Office M 10
Dubai UAE
T + 971 (0)4 321 56 74
F + 971 (0)4 321 56 75
India Showroom
Visplay India Private Limited
402/403/404, Hilton Center
4th floor, Sector 11
Belapur, Navi Mumbai 400 614
India
Mobil +91 98 671 67 697

® Models and patents registered or applied for. Copyrights reserved. Visplay always tries to respect the rights of third parties.
Should it not be stated in individual cases, this is an oversight and will be corrected accordingly.
Concept + Design: Thorsten Romanus | Photography: Adriano Biondo, Andreas Fechner, Joachim Grothus, Nikolaus Koliusis, John Rabone,
Matthew Rodgers, Max Schulz, Krzysztof Zasuwik | Illustration: Lichtmaschine | Lithography: Color Pac, Singen | Print: LFC, Tübingen
Visplay’s core expertise
®Invisible Design
Visplay systems can shape rooms and structure walls. They are carefully designed with a timeless and
neutral design which brings the merchandise to the foreground. This leitmotif has become Visplay’s
product trademark: “®Invisible Design“ – for the retailer this means the focus is on the merchandise;
for the architect, it means he can create retail environments of his own individual conception and
achieve a unique design.
Varied, flexible systems
The Visplay product range covers a variety of systems which were designed and developed by our
product development team in association with designers. Visplay systems have a modular structure
and are functional. They lend themselves to every type of room architecture and to a wide range of
product lines. Thanks to ingenious technology, they are quick to assemble and easy to use.
Visual Merchandising
Visplay systems fulfil all the requirements of modern visual merchandising. Many years of experience
in merchandise display and interior design combined with the cooperation of retail architects has
generated innovative ideas and solutions for our customers’ retail environments.
Service/guidance
Our field and Service Centre staff informs our customers about Visplay products and advises them on
their international projects. The Visplay showrooms run by our subsidiaries and partners display the
latest Visplay systems with many ideas for layout and merchandising. Visplay Extranet offers a wide
spectrum of tools for architects, planners and shop fitters.
An international presence
Visplay is present throughout the world. The head office of Visplay International GmbH is in Weil am
Rhein, Germany. We have our own sales companies in Switzerland, the UK, France, Spain, the
Netherlands, Belgium, India and the Middle East. Visplay is also represented by a worldwide network
of partners. This organisation makes Visplay an ideal partner for our internationally-active customers.
References
Famous companies from the retail and service sectors throughout the world opt for Visplay products.
Visplay systems demonstrate their versatility in megastores, fashion boutiques, brand stores, department
stores, showrooms and information centres, helping contribute to their economic success.
Certificates/Safety
Visplay is committed to the highest level of product quality and user-safety. All company processes are
subject to a comprehensive management system which complies with the quality standard DIN EN
ISO 9001 and environmental standard DIN EN ISO 14001 (NIS ZERT). Regular testing and fulfilment
of standards is attested by a certificate. The safety of Visplay systems is tested by the Nuremberg LGA
(Federal Institute for Trade) and confirmed with the GS mark.
Cost-effectiveness
Visplay systems are cost-effective systems. High quality materials and proven production processes
produce resistant, long-lasting products. A professional supply chain management, efficient pur-
chasing organisation, high production capacity and appropriate batch sizes enable us to offer our
customers products at competitive prices.

— Alan Kay
“The best
way to
predict
the future
is to
invent it.“

Contents
Department Stores
El Corte Inglés, Madrid (Spain) and Porto (Portugal)
Marks & Spencer, Per Una/Marble Arch, London (UK)
Selfridges, London (UK)
Fashion
Aerosoles, Soho/New York (USA)
Brax, Herford (Germany)
Breuninger, Karlsruhe and Leipzig (Germany)
Chic Shoes, Dubai (UAE)
Damart, Dottignies, (Belgium)
Derhy, Dubai (UAE)
Engelhorn, Mannheim (Germany)
Fantasio Company, Uster (Switzerland)
Hagemeyer, Minden (Germany)
Hunkemöller, Hilversum (Netherlands)
Jetset, St. Moritz (Switzerland)
P&C Weltstadthaus, Mannheim (Germany)
Pantaloon Retail, Mumbai (India)
Pierre Cardin, Dubai (UAE)
Promod, Marcq en Baroeul (France)
Raymond, Mumbai/Thane (India)
Stanza/Pocarna, Secunderabad (India)
Tally Weijl, Basel (Switzerland)
Territoire d’homme, Paray le Monial (France)
Theo Wormland, Hamburg (Germany)
Van Dort, Bilthoven (Netherlands)
Vistula, Warsaw (Poland)
Health & Beauty
Dodenhof, Posthausen (Germany)
Home Stores
Alessi, New York (USA)
Opticians
Mega Optik, Willisau (Switzerland)
Sports & Leisure
Lilysportive, Marne La Vallée (France)
Automotive
Audi, Ingolstadt (Germany)
Telecommunication
Swisscom, Bern (Switzerland)
Overview
4 | 5
6
12
16
20
24
28
32
36
40
44
48
52
56
60
64
68
72
76
80
84
88
92
96
100
104
108
112
116
120
124
128
132

8 | 9

10 | 11

12 | 13
Marks & Spencer, Per Una/Marble Arch, London (UK)
Opening: October 2006
Visplay Systems: Beam
Beam

14 | 15

Opening: January 2007
Visplay Systems: Invisible, Mono, Xero
16 | 17
Mono 25

18 | 19

20 | 21
Opening: April 2007
Visplay Systems: Xero
Xero 12.4

22 | 23

Brax, Herford (Germany)
International Retail Concept for Stores and Shops
Opening: ongoing since 2006
Visplay Systems: Invisible
24 | 25
Invisible 6

26 | 27

Breuninger, Karlsruhe and Leipzig (Germany)
Opening: March 2006
Visplay Systems: Beam, Invisible, Area, special ceiling rail
28 | 29
Invisible 6

30 | 31

32 | 33
Chic Shoes, Dubai Festival City (UAE)
Opening: April 2007
Visplay Systems: Mono Button
Mono Button

34 | 35

Damart, Dottignies (Belgium)
Fashion Stores in Belgium
Visplay Systems: Beam, Area, Invisible, Track
36 | 37
Track

38 | 39

40 | 41
Derhy, Dubai Festival City (UAE)
Opening: : April 2007
Visplay Systems: Beam, Stripes
Stripes 13

42 | 43

44 | 45
Engelhorn, ”Acc/es“ Mannheim (Germany)
Opening: February 2007
Visplay Systems: Invisible, Beam
Beam

46 | 47

48 | 49
Visplay Systems: Endless, Invisible
Endless

50 | 51

Opening: March 2007
Visplay Systems: Mono Button, Track, Area
52 | 53
Mono Button

54 | 55

Lingerie Stores (International)
Visplay Systems: Mono, Xero
56 | 57
Mono 12

58 | 59

60 | 61
Opening: December 2006
Invisible 8

62 | 63

64 | 65
Opening: March 2007
Visplay Systems: Beam, Kado, Xero-Twin, Invisible, Mono,
Endless, Shaker Rail
Kado 25

66 | 67

68 | 69
Pantaloons Fashion Stores in India
Opening: since 2006
Visplay Systems: Xero, Beam, Xero Struc
Xero Struc

70 | 71

72 | 73
Pierre Cardin, Dubai Festival City (UAE)
Opening: April 2007
Visplay Systems: Xero, Invisible
Xero 12.4

74 | 75

76 | 77
International Retail Concept
Opening: April 2006
Beam

78 | 79

80 | 81
Men’s Fashion Stores in India
Opening: since 2006
Beam

82 | 83

84 | 85
Stanza/Pokarna, Secunderabad (India)
Opening: since 2006
Visplay Systems: Beam, Endless, Xero, Kado
Kado 20

86 | 87

Tally Weijl, Basel (Switzerland)
Visplay Systems: Mono and special accessories
Mono 55 Q
88 | 89

90 | 91

Territoire d’homme, Paray le Monial (France)
Visplay Systems: Mono R, Kado
92 | 93
Mono R 30

94 | 95

Theo Wormland, Europa-Passage, Hamburg (Germany)
Visplay Systems: Xero Twin, Invisible and others
96 | 97
Xero Twin

98 | 99

Opening: September 2006
100 | 101
Beam

102 | 103

104 | 105
Stores in Poland, Czech Republic, Germany and Latvia
Visplay Systems: Invisible, Endless, Track, Beam, Mono R
Track

106 | 107

Dodenhof, Perfumery, Posthausen (Germany)
Visplay Systems: Xero, Invisible, MixMix, Kado
108 | 109
Xero 18 P

110 | 111

Opening: August 2006
Visplay Systems: Customized system for Alessi
112 | 113

114 | 115

Opening: March 2007
116 | 117
Invisible 3

118 | 119

Lilysportive, Centre Commercial Val d'Europe, Marne La Vallée (France)
Opening: May 2007
Visplay Systems: Beam, Stripes, Mono, Area, Airside and Mix Mix
120 | 121
Airside

122 | 123

Invisible 6
Audi, Ingolstadt (Germany)
Advanced Showroom Concept
Visplay Systems: Invisible (customized for Audi)
124 | 125

126 | 127

Swisscom, Bern (Switzerland), Swisscom Retail Concept
Visplay Systems: Invisible and special accessories
128 | 129
Invisible 3

130 | 131

132 | 133
Overview
El Corte Inglés, Madrid (Spain)
and Porto (Portugal)
Opening: June 2006
Area: 41,000 m2
(Madrid),
42,000 m2
(Porto)
Visplay Systems: Stripes, Beam,
Mono, Xero, MixMix and others
Architecture: El Corte Inglés
Marks & Spencer, Per Una /
Marble Arch, London (UK)
Area: 485 m2
Architecture: Vizona UK
Realisation: Vizona UK
Area: 385 m2
Visplay Systems: Invisible, Mono, Xero
Architecture: Househam Henderson,
Winchester (UK)
Realisation: Deane & Amos,
Northampton (UK)
Opening: April 2007
Area: approx. 130 m2
Visplay Systems: Xero
Architecture: C.M. Architecture,
Minneapolis/MN (USA)
Realisation: Leiden Cabinet,
Twinsburg/OH (USA)
Brax, Herford (Germany),
International Retail Concept for
Stores and Shops
Architecture: Cronauer + Romani,
Bensheim (Germany)
Realisation: Stores by Decoprojekt,
Düsseldorf/Shops by Korda,
Bad Salzuflen (Germany)
Breuninger, Karlsruhe and Leipzig
(Germany)
Opening: March 2006
Area: 5,500 m2
each
Visplay Systems: Beam, Invisible,
Area, special ceiling rail
Architecture: Blocher Blocher Partners,
Stuttgart (Germany)
Realisation: Schemberg/Schlegel/
Schleifenbaum/Vizona West/
von Bergh (Germany)
Chic Shoes, Dubai Festival City (UAE)
Opening: April 2007
Area: 176 m2
Visplay Systems: Mono Button
Architecture: CSI
Realisation: Pure Decor Enterprises LLC,
Dubai (UAE)
Damart, Dottignies (Belgium)
Fashion Stores in Belgium
Visplay Systems: Beam, Area,
Invisible, Track
Architecture: Patrick Liégeois/ Delphine
Devoldre, Dottignies (Belgium)
Realisation: TPM,
Spiere-Helkijn (Belgium)
Derhy, Dubai Festival City (UAE)
Opening: April 2007
Area: 91 m2
Visplay Systems: Beam, Stripes
Architecture: in-house
Engelhorn, ”Acc/es“,
Mannheim (Germany)
Area: approx. 10,000 m2
Visplay Systems: Invisible, Beam
Stuttgart (Germany)
Realisation: Ganter, Waldkirch
(Germany)
Area: approx. 80 m2
Visplay Systems: Endless, Invisible
Architecture: Roomplan, Muttenz
(Switzerland)
Realisation: Roomplan,
Muttenz (Switzerland)
Opening: March 2007
Area: 570 m2
Visplay Systems: Mono Button,
Track, Area
Architecture: Rottmann,
Weil am Rhein (Germany)
Realisation: Schlegel, Ladenbau,
Bietigheim-Bissingen (Germany)

Lingerie Stores (International)
Visplay Systems: Mono, Xero
Architecture: Think and Create,
Hilversum (Netherlands)
Realisation: various shop fitters
Opening: March 2007
Visplay Systems: Beam, Kado, Xero-Twin,
Invisible, Mono, Endless, Shaker Rail
Architecture: P&C in cooperation with
Antonio Citterio & Partner, Milan
Realisation: Vizona West (Germany)
Pantaloons Fashion Stores in India
Opening: since 2006
Area: 1,860 m2
Visplay Systems: Xero, Beam, Xero Struc
Architecture: Idiom, Bangalore (India)
Realisation: Desarch, Mumbai (India)
Pierre Cardin, Dubai Festival City (UAE)
Opening: April 2007
Area: 187 m2
Visplay Systems: Xero, Invisible
Architecture: Schwitzke & Partner,
Düsseldorf (Germany)
in cooperation with in-house
Paris Group
Realisation: in-house Paris Group
Opening: April 2006
Architecture: Promod Studio d'architecture
Realisation: Vizona, Paris (France)
Opening: since 2006
Area: 930 m2
Stuttgart (Germany)
Realisation: Nuha Decorators,
Mumbai (India)
Stanza/Pokarna, Secunderabad (India)
Opening: since 2006
Visplay Systems: Beam, Endless,
Xero, Kado
Architecture: Christian Mauch,
Lörrach (Germany)
Realisation: in-house,
Secunderabad (India)
Tally Weijl, Basle (Switzerland),
Visplay Systems: Mono
and special accessories
Architecture: Tally Weijl Store Fitting
Realisation: Tally Weijl Store Fitting
Territoire d'homme,
Paray le Monial (France)
Visplay Systems: Mono R, Kado
Architecture: Cabinet Delesvaux,
Paray le Monial
Realisation: Ets Fuyet,
Paray le Monial (France)
Theo Wormland, Europa-Passage,
Hamburg (Germany)
Visplay Systems: Xero Twin,
Invisible and others
Stuttgart (Germany)
Realisation: Vizona West, Dattenberg,
Hattingen (Germany)
Opening: September 2006
Architecture: Studio L, Liane van
Leeuwen, Nieuwegein (Netherlands)
Realisaton: Hemling, Ahaus (Germany)
Lilysportive, Centre Commercial Val
d'Europe, Marne La Vallée (France)
Opening: May 2007
Visplay Systems: Beam, Stripes,
Mono, Area, Airside and Mix Mix
Architecture: Research Studios, Paris/
Collet & Burger, Malakoff (France)
Realisation: Adimm, Montreuil (France)
Audi AG,
Advanced Showroom Concept
(customized for Audi)
Architecture: Phase1,
Munich (Germany)
Realisation: Isaria, Oberpframmern/
Arno, Wolfschlugen/ Weimann,
Selmsdorf (Germany)
Swisscom, Bern (Switzerland)
Swisscom Retail Concept
and special accessories
Architecture: Visu’l, Bern/Zürich
(Switzerland)
Realisation: Wellis,
Willisau (Switzerland)
Opening: December 2006
Architecture: Peter Kern,
Zürich (Switzerland)
Realisation: Ruba,
Oberneunforn (Switzerland)/
Armellini, Hard (Austria)
134 | 135
Stores in Poland, Czech Republic,
Germany and Latvia
Visplay Systems: Invisible, Endless,
Track, Beam, Mono R
Architecture: Zamek, Lodz (Poland)
Realisaton: Zamek, Lodz (Poland)
Dodenhof Perfumery, Posthausen
(Germany)
Area: 850 m2
Visplay Systems: Xero, Invisible,
MixMix, Kado
Architecture: Rottmann,
Weil am Rhein (Germany)
Realisation: Kunze, Elmshorn (Germany)
Opening: August 2006
Area: 122 m2
Visplay Systems:
Customized system for Alessi
Architecture: Hani Rashid/Asymptote,
New York (USA) in cooperation with
Marta Magistrini/Alessi, Crusinallo (Italy)
Realisation: various shop fitters
Opening: March 2007
Area: 120 m2
Architecture: Barmade,
Schötz (Switzerland)
Realisation: Troxler,
Willisau (Switzerland)

Visplay International, Weil am Rhein (Germany)
Visplay is the embodiment of technology and design in
modular systems for retail environments.
Architects and visual merchandisers use Visplay systems
to enhance the ambiance of commercial spaces and maxi-
mize merchandising impact. This is achieved through
Invisible Design: the neutral image of our products
emphasizes merchandise rather than the system.
Visplay is committed to the highest levels of quality and
product safety.
Visplay: modular systems for commercial interiors.

Visplay projects from 2007

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