Roberta Bolonhez

Roberta Bolonhez
    • São Paulo Area, Brazil, Brazil
  • Work Global Strategy & Insights Sr manager
  • Industry Consumer Products
  • About • 13 years of experience in the market research, strategy, innovation & communication area. • Management of GLOBAL, REGIONAL and LOCAL projects and brands. • Career development mainly in a FMCG multinational companies • Experience also in research companies (supplier & client) • Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects • Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor. • Leading teams of 4 direct reports & several partners across global regions • Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition. • Led Validation research of 6P’s (e.g...
LinkedIn

Who to Follow

Get their content delivered to you.

No followers yet

No uploads yet

But you can browse tons of interesting content on our featured content page.

View all Likes (122)