PEOPLE BELIEVE THAT IT
IS TOO EASY
People actually believe the hype!
If you are new to this arena, please be warned. There is so much hot air and hype surrounding making money online that sometimes it clouds our common sense and befuddles reason. We are dazzled by the screenshots of swelling bank accounts, video testimonials of thousands of dollars created overnight, and an army of other inflated promises that generally are either unsubstantiated, or the result of several unspoken factors (such as an existing list of buyers, connections with the right places and the right people, an unlikely strike of luck and fortune, and a bunch of other elements that make up the success equation).
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
5 Internet Marketing Mistakes
1. 5 MISTAKES I SEE
PEOPLE MAKING
WHEN CREATING
ONLINE PRODUCTS
2. It is so common to read or hear the shooting star stories of people
who have made a bajillion dollars online selling information
products, apps or some other product that has gone viral. The
reality however is that the huge majority of folk who begin their
online entrepreneurial journey make a big fat ZERO. Actually it ends
up emptying their bank account, not filling it.
Here are 5 mistakes that people make when they venture into
online products, particularly information products, that you can
avoid so you actually make money, not lose it.
MISTAKE N0.1
PEOPLE BELIEVE THAT IT
IS TOO EASY
People actually believe the hype!
If you are new to this arena, please
be warned. There is so much hot air
and hype surrounding making
money online that sometimes it
clouds our common sense and
befuddles reason. We are dazzled
by the screenshots of swelling bank
accounts, video testimonials of
thousands of dollars created
overnight, and an army of other
inflated promises that generally are
either unsubstantiated, or the result
of several unspoken factors (such as
an existing list of buyers,
connections with the right places
and the right people, an unlikely
strike of luck and fortune, and a
bunch of other elements that make
up the success equation).
Don’t be swizzed. Yes, it may
happen. Yes it can happen. But it
probably won’t.
You will actually need to apply
some wisdom and work, just like
any other profitable job, in order
to create a solid, real and
sustainable stream of income.
With a realistic mindset, a dose of
patience, and the heart to create
something of real value for others
to enjoy, it is absolutely inevitable
you will make money. But this is
generally not a one click
transaction.
Come with an expectation of
great things, but also be ready to
work to see it happen (usually
progressively, step-by-step).
3. MISTAKE N0.2
PEOPLE BELIEVE THAT IT
IS TOO HARD
Many people fail to recognise
and share their value online
because they think that it is too
hard or complicated to do so.
They believe that the technical
aspects of setting up a website,
an eshop, a membership site or
even a simple Paypal account
are the exclusive bastion of the
super genius, and that mere
technically challenged mortals
are destined forever to be the
consumers not the the suppliers.
But technology has moved on. It is
super easy, with a little education,
to do any and all of the above,
even if you have virtually zero
online experience.
4. MISTAKE NO. 3
PEOPLE FOCUS ON THE MONEY THEY CAN GET,
RATHER THAN ADDING VALUE THROUGH THEIR
PRODUCTS
A transaction between two
human beings should always be
an exchange of value. Too
many people enter the online
market place with $$$ in their
eyes, focused on what they can
get, rather than a heart to
honestly share and add value -
focused on what they can give.
Money mindedness lead to shoddy
products and even more shoddy
relationships. A value mindset invests
in the customer, understanding that
what we sow will always be reaped
many times over.
A generous man or
woman will always be
watered, and supply
will never dry up.
The online world is replete with
charlatans - don’t be one of them.
Think carefully about the gifts and
talents, and the unique knowledge
you carry in your spirit, and share
those skills liberally with the world. As
you do so, people, and their money,
will naturally be attracted to you.
5. MISTAKE N0.4
PEOPLE TRY TO DO EVERYTHING, AND BE
EVERYWHERE, AND WIND UP NOWHERE DOING ZIP
The money making opportunities
that are open to us right now are
so many that sometimes we can
be caught in whirlwind of busyness
doing a multitude of things, rather
than concentrating on just a few
things that really encapsulate our
value in a tangible and substantial
way.
This one says Facebook marketing,
so we run over there; that one says
Google adsense, so we throw up an
array of second-rate sites plastered
with ad bars and banners. Then we
hear that Twitter is the herald of a
new business age and we Tweet our
socks off with no real clue why we
are doing it.
STOP!!!
Figure out where you fit in the big
picture. Settle into what comes
naturally for you, and truly flows
from your inner person, and
become very, very good at that,
rather than a complete novice at
10,000 opportunistic possibilities.
Don’t get flushed away with a
thousand promises of instant
richess. Instead, flourish in your
chosen field.
6. MISTAKE NO. 5
SHINY OBJECT SYNDROME
This is the Attention Deficit Disorder
of the internet marketing world.
People punting their latest, greatest
money making scheme, app or
magic bullet with a fanfare of new
and shiny. The gollum in all of us is
tempted to dive into the abyss to
grasp it and make it our own. Only
problem is, once we d have it in our
hand (or more often on our hard
drive alongside all of the other
precious promises we have
showered our cash on), it leaves us
with nothing other than a $37, $97,
$297 (and counting) hole in our
pocket, plus the wasted time
running after some other sham
opportunity, rather can channeling
our energies and investment into
developing something of our own.
Beware shiny objects. They come in
all sorts of guises, and most of them
are empty without serious
implementation. If you don’t have
time to do what you are doing
already, what makes you think you
will magically find the necessary
hours to master the latest, greatest,
buy-it-cos-your-life-depends-on-it
product infecting our inboxes and
Facebook feeds? Let me put you
out of your misery. You won’t.
Determine your path, choose just a
handful of strategies that are in
keeping with your own personality
and skill set, and shovel your efforts
into learning the skills and tools that
you will actually use to fulfil your
goals.
7. A report about internet marketing
would be lacking without a bonus
- so here it is, mistake number 6.
PEOPLE FAIL TO REALISE
THAT WE ARE NOT IN
THE BUSINESS OF
MAKING MONEY, WE
ARE IN THE BUSINESS
OF CHANGING LIVES.
BONUS! MISTAKE NO.6
What do you know that can benefit someone else?
It may be a spiritual insight, or a practical skill. It may be an emotional
key, or an amusing story. Whatever it is it was designed to be shared
with others.
Take 30 minutes sometime this week. Sit down with a blank piece of
paper, and begin to write down what you know that could be of value
to someone else if you were to share it with them.
Keep writing until the paper is filled. It could be a recipe or a rhyme. A
children’s tale, or a unique take on life. Or it could be all of the above.
Provoke your own curiosity by demanding your heart to spill the beans,
and spill out the riches that reside there, waiting to be shaped into
publications and products.
See, we are not in the business of making money. We are in the business of
changing lives. As our focus shifts from what we might gain, to what we can
certainly give, incredible things can happen. We tap an inner resource of
generosity that will never run dry, and money follows.
Go for it people. Stay on course, and your dreams are in reach!
Plant seeds of greatness in others. Share
your worth with the world liberally.
Let’s leave a legacy that we can be proud of.