Concept for Business Partnership #meravigliaproject

1. Concept for Business
Partnership
100%HandmadeinItaly

2. Meraviglia Who?
Roberto Balestra:
Social media, marketing,
Online, eCom expert
Kristian Hertel:
IT, customization, leather
and shoe production expert
The Meraviglia Project (now Meraviglia Limited), started in Hong Kong in
February 2013 as a one time project to test the market and demonstrate
the feasibility of our innovative and social business idea.
Within 13 months more than 150 customers in HK, China, Taiwan, Japan,
Australia, Korea and Thailand are served.
Meraviglia successfully passed an audit to certify a 100% made in Italy
certification as one of the first fashion brands.
The Italian Chamber of Commerce awarded Meraviglia for the innovative
business concept

3. The MERAVIGLIA project is born with the intention of promoting the outstanding
quality of artisan products which are made by hand and made in the Marche region
in Italy.
The Meraviglia suppliers need to go through a rigid quality control process before
they are allowed to contribute to the MERAVIGLIA collection.
The raw materials need to fulfil highest standards. The production needs to be
executed by hand and with old artisan production techniques.
The finished product needs to be nothing less than perfect to give our customers
the highest satisfaction.
The Concept and Values

4. Products 1: Full bespoke (tailor-made)
Riding Boots and Chaps
Riding
Boots

5. Products 2: Full bespoke (tailor-made)
Riding chaps and ankle combination
Riding
Chaps&Ankle

6. Products 3: Full bespoke (tailor-made)
Polo and Galopp riding boots
Options: Logos, Stitchings, Swarovski,
Diamonds, Brogueings,
Laserings, Embossings
Galopp riding boots in leather
or Synthetic, with or without zip,
weight between 140g and 250g
Polo
Gallop

7. Products 4: Full bespoke (tailor-made)
Golf Shoes, Dancing Shoes
Dance
Golf
Options: Logos, Stitchings, Swarovski,
Diamonds, Brogueings,
Laserings, Embossings

8. Products 5: Full bespoke (tailor-made)
Leather Accessories
Bags/Belts/Cufflinks..
Based on customer requests, we provide
accessories with the same leather and
design elements as the respective footwear.
All customization options are of course also
Available for the accessories

9. Current Concept in Asia Pacific
1)Participation at luxury events or fairs or organization of special
measurement events with clubs, stores or organizations
2)Customer Legs are measured and design of the product is
defined (this can be split into two separate sessions for customer
convenience)
3)As soon as full payment is received, orders are transferred to
Expert artisans in Italy. They start production immediately
4)Within 10 weeks delivery to regional distribution hub.
Final quality check. If requested,
enhancement of personalized
packaging
5)Delivery is done by Product
Specialist to confirm perfect fit
Measurement event at the Hong Kong Longines Masters 2014
(highest ranked horse show jumping Event in Asia)
Standard measurement
and design template

10. 1) You invite us to special events in your country or region. Venue and
customer appointments are prearranged. We fly in the necessary team and
material, build up the booth and execute the measurement taking and
design meetings with the customers. We cover the risks of wrong
measurements.
Depending on your location we need around 5-10 pre arranged
appointments with customers. You get a commission based on turnover.
for up to 15000 Euro turnover, you get 10% commission
for up to 30000 Euro turnover, you get 20% commission
If we achieve over 45000 Euro turnover, you get 40% commission
2) Classic wholesale business. We train you, we provide sample sets
at shared costs. Execution of special events is organized locally
(we will support with concepts and ideas to keep a consistent
brand image worldwide).
You buy from us and resell at your defined prices (we provide recommended
retail prices) You cover the risks for wrong measurements but can still sell
those products through an outlet channel
Normally the first option is chosen in the beginning, we train you up first, you
have no risk and little additional workload. Once you feel safe to try it on your
own we will support you in option 2. Of course you can opt to go back to the
first option any time.
Potential Partnership Options

11. 100% Italian leather
100% Italian components
100% hand made in Italian
Certification
We give a 100% fit guarantee, boots are
replaced if the fit is less than perfect
Measurements are taken every 5 cm, not
only on the 3 extreme points of the leg
Top riders like Clement Boulanger, Laura Renwick,
Natasha Tse, Annie Ho, Vincent Ho regularly win
Competitions wearing our boots
Maximum 10 weeks delivery timeLeft and right leg are sometimes
very different..we can make
them look similar
Since our factories are in business since 30+ years
we have access to rare leathers like shell cordovan,
which cannot be purchased easily on the global
markets
Among the few manufacturers for
professional riding boots, we’re the
only one with horse riding DNA
Italian design, Italian style
We believe in strong and healthy
partnership, we train our partners, until
they are able to be excellent consultants
We don’t have a huge structure which increases
overhead costs. Therefore we are able to offer an
extremely competitive price point
We do not only make to measure, we do bespoke
(full tailor made)
We provide lasted boot trees
Everything is customizable and
only the customers dreams are the
limit for the final design
Why Meraviglia?

12. Examples of executed fairs
or special events in riding clubs:

13. Georgie Crumley
Natasha Tse
Vincent Ho
Kitty King
Clement Boulanger
Fabienne Daigneux
Annie Ho
Some of the top ranked riders trusting Meraviglia:
Laura Renwick

14. It’s our pleasure to
answer your questions: