Design: Usability, Gamification, Augmented & Virtual Reality as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

1. ITforTourismServices,UniBg2018-2019
Design:Usability,Gamification,
Augmented&VirtualReality
Design:Usability,Games.Lecture08,October30,2018
imagecreditto UX Planet

2. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Today
08.Tuesday,Oct30
Design:Usability,
Gamification,
Augmented&Virtual
Reality
page2
09.Thursday,Nov1st
Quality,Standards,
Models&Meta-Models.
The7Loci
11.Tuesday,Nov20
WebPresence
QualityReporting
12.Thursday,Nov22
Big-Bang
Disruptions
andTourism
13.Tuesday,Dec 4
Yourreports’
presentation:
1stgroup
14. Tuesday,Dec11
Yourreports’
presentation:
2ndgroup
15.Thursday,Dec13
Yourreports’
presentation:
3rdgroup
10.Tuesday,Nov13
WebPresence.
A7Loci
Evaluation
Model
Design:Usability,Games.Lecture08,October30,2018

3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Are We Talking About Today?
Design:Usability,Games.Lecture08,October30,2018
1. Design In Practice
2. Usability
3. Graphic Design
4. Gamification
5. Storytelling
6. Augmented Reality
7. Virtual Reality
page3
imagecreditto UX Planet

4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Is Design?
page4Design:Usability,Games.Lecture08,October30,2018

5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Design In Practice
Design:Usability,Games.Lecture08,October30,2018
SupposeyouarepartofaDMO(DestinationManagement
Organization) oratleastworkforaDMO,ashopefullyyouwill.
Whenyoubuildyourdestination’swebsite–orapp,orany
digitalcommunicationproduct–youmayruntheriskof
producingsomethingthat appealstoyou,butwasinfactnot
reallydesigned.
Youmayruntheriskofproducingsomething thatwasnot
reallymeanttoperformitstask,butonlytoappeal,
like–asDonNorman’sexamplegoes–Starck’sAlessijuicer.
page5

6. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Usability?
AccordingtoWikipedia,usabilityis“theextenttowhichaproductcanbeused
byspecifieduserstoachievespecifiedgoalswitheffectiveness,efficiency,
andsatisfactioninaspecifiedcontextofuse.”
Design:Usability,Games.Lecture08,October30,2018 page6
imagecreditto iwos.com

7. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Usability!
Webusabilitycanbetechnicallyandinformaticallymeasured.
Inanutshell,however,yourdesignproblemaboutusabilitydealswith
situationswhereyourwebsite’svisitors
Design:Usability,Games.Lecture08,October30,2018 page7
 cannotfindwhatthey
arelookingfor
 feeluncertain:“what
shouldIdo?”
 stopand getlost
 feellikelosingcontrol
 feelexploited
imagecreditto Just Thoughts

8. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Not Only Web Usability
Usabilitydoesnot
refertoweb
interfacesonly,of
course.
DonNorman
providesan
interestingcaseof
lackingusability,a
problemthatare
peopletosolve.
Design:Usability,Games.Lecture08,October30,2018 page8

9. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Navigation
AccordingtoWikipedia,webnavigationrefersto“theprocess
ofnavigatinganetwork ofinformationresourcesintheWorld
WideWeb,whichisorganized asahypertextorhypermedia.
Theuserinterfacethatisusedtodosoiscalledaweb browser.
Acentralthemeinwebdesignisthedevelopment ofa web
navigationinterfacethatmaximizesusability.”
Design:Usability,Games.Lecture08,October30,2018 page9
Thefirstconditiontobecheckedwhileevaluatingthequalityofanyweb
navigationiswhether amenuisalwaysavailableineachand everypageofthe
website,andalwaysinthesameposition.
Otherconditionsmayalso–orrather should–beconsidered. imagecreditto Dreamstime

10. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Mobile Menu Usability
Navigationusabilityisparticularlycrucialinsmartphones.
Design:Usability,Games.Lecture08,October30,2018 page10
Forinstance,
themenu
mustbe
openable,
and always
reachable
whenscrolling
down.
(In thisexample
thelogoscrolls,
too.)

11. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Breadcrumbs
Ifyourememberapreviousslideinthispresentation,youknowthatasituation
tobeavoidedismakingyourwebvisitorfeellostwhilevisitingyourwebsite.
Awidelyusedsolutionarebreadcrumbs.
Thetermcomesfromthetrailofbreadcrumbs
leftbyHanselandGretelinthepopularfairytale.
page11Design:Usability,Games.Lecture08,October30,2018
Imagecreditto SEOWerkz

12. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Kiwi Breadcrumbs
Another
navigationtool
isthemouse-
activated
imagename.
page12Design:Usability,Games.Lecture08,October30,2018

13. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Information Architecture
Let’stakeitmore
broadly.Tomake
surethattheyare
usable,the
informationtobe
providedandits
interfaceforthe
usersshouldbe
properlydesigned.
Design:Usability,Games.Lecture08,October30,2018 page13

14. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Graphic Design
Design:Usability,Games.Lecture08,October30,2018
Theperceptionusershaveofawebsitedependsverymuchonthelook-and-
feelofitstemplate.
page14

15. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Logos
Design:Usability,Games.Lecture08,October30,2018
Thedestination’sandthewebsitelogomaybeveryrelevanttoitsbrand.
And alogomustbegraphic!Shapes,notfonts...
page15

16. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Gamification
Ifyoumakepeopleplay,they’regoingtohavefun–andaremorelikelyto
rememberyouinthefuture.
Design:Usability,Games.Lecture08,October30,2018 page16

17. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
App Gamification
AnappmadeinOportoadvisesaccordingtotheuser’sfeeling.
Design:Usability,Games.Lecture08,October30,2018 page17

18. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Storytelling
Ifyoutellastory,you’remorelikelytobelistenedbyyouraudience,andyou
canwellputintoyourstorysomerecommendationstobuy–oratleasttovisit.
Design:Usability,Games.Lecture08,October30,2018 page18
Bartolomeo
Colleoni
Bergamo,
Colleoni Chapel
Malpaga,
Colleoni Castle
Thestoryof
Bartolomeo
Colleonicanbe
toldtointroduce
somePOIsin
Bergamo,and the
town’shistory.

19. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Augmented Reality
Design:Usability,Games.Lecture08,October30,2018 page19
AugmentedReality (AR)isaninteractive
experienceofareal-worldenvironment
whererealobjects–usuallyseenthrougha
smartphone’soratablet’scamera–are
“augmented”bycomputer-generated
perceptualinformation.
Itsprimaryvalueisthatitbringscomponents
ofthedigitalworldintoa person’sperception
oftherealworld,anddoesso throughthe
integrationofimmersivesensations.

20. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Augmented Reality As Gamification
TripWolfprovidesaugmentedreality,itselfasortofgamification.Sodoothers.
Design:Usability,Games.Lecture08,October30,2018 page20

21. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Nokia Augmented Reality In Bergamo
Design:Usability,Games.Lecture08,October30,2018 page21
Augmented
realitycanbe
usedtoprovide
heritage
interpretation.
Theexample
showsits
association
withgeographic
positioning.

22. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Augmented Reality & Wi-Fi
Design:Usability,Games.Lecture08,October30,2018 page22
Notethatthis
functionin
performed
onlineonly.
InPiazza
Vecchiathe
BergamoWi-Fi
serviceis
provided.

23. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Virtual Reality
ToquoteWikipediaonceagain,“Virtual
reality(VR)typicallyreferstocomputer
technologiesthatusesoftware
togeneraterealisticimages,soundsand
other sensationsthat replicateareal
environment(orcreateanimaginarysetting),
andsimulateauser'sphysicalpresenceinthisenvironment,
byenablingtheusertointeractwiththisspaceandanyobjectsdepictedtherein
usingspecializeddisplayscreensorprojectorsandother devices.”
page23Design:Usability,Games.Lecture08,October30,2018

24. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Virtual Reality, and Reality
page24Design:Usability,Games.Lecture08,October30,2018
imagecreditto Business inVancouver
imagecreditto Karlskirche VR-Wien

25. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Virtual Reality For Tourism
page25Design:Usability,Games.Lecture08,October30,2018
TheLordoftheRings,andtheNewZealand Fiordland

26. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Today’s Key Points
page26Design:Usability,Games.Lecture08,October30,2018
1. Design Is How Things Work
2. Never Ask Yourself If You Like Your Products
3. Never Make Your Tourists Uncomfortable
4. Information Can/Must Be Designed
5. Tell A Story, But Please Check If It Is True
6. Augmented Reality Adds To Reality
7. Virtual Is Not So Virtual, After All

27. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Thanks For Your Attention
page27Design:Usability,Games.Lecture08,October30,2018
Picturefrom the2017Workshop