The web quality of Italian sky resorts in the Alps. An enquiry

Rossanigo,Peretta.Sistur,Nov15,2018
Thewebqualityofitalianski
resortsinthealps.Anenquiry
ThewebqualityofItalianskiresortsintheAlps
AlessiaRossanigo
RobertoPeretta
UniversityofBergamo

Rossanigo,Peretta.Sistur,Nov15,2018Rossanigo,Peretta.Sistur,Nov15,2018
What Are We Talking About?
ThewebqualityofItalianskiresortsintheAlps page2
1. Alps, Climate and Competition
2. From A Wider Research
3. 15 Italian Sky Resorts
4. The 7Loci Methodology
5. Websites’ Quality
6. Networking
7. Web Presence Helps
imagecredit
toTravelers.com

Alps, Climate and Competition
Skiresortsfacespecificproblemsworldwide.
Seasonalconditions,increasing snowfallshortage,fierceinternational
competition,needsofaverycarefulmarketsegmentation, andparticular
customercaretobegranted toskiersareallcrucialquestionswhichnotevery
other sortoftourismdestinationshavetoaddress.
Canwebquality–beyondbeingamustindigitaltimes–helpmanagingsome
ofthesequestionsefficiently?

Snowfall Shortage
page4ThewebqualityofItalianskiresortsintheAlps

Climate Changes

From A Wider Research
Thepaperreportsonanextensivequalityevaluationof
thewebpresenceoffifteenItalianskiresortsinthe
Alps,whichwasperformed whileresearching fora
finaldissertationsuccessfullydiscussedintheframe
oftheMasterCourseinProjectandManagementof
TourismSystemsattheUniversityofBergamo.
imagecredittoTravelers.com

15 Italian Sky Resorts
Theskiresortsconsidered werechosenfortheirconnotativeroleindifferent
sectionsoftheAlpinerangesystem.
Theresorts’sizewasspecificallytakenintoaccount,inorder toguaranteea
comparisonbetweenbig,mediumandsmallones.
Adistinctionbetweenintercommunalresortsandproperdestinationswas
alsoacknowledged.

Resorts Considered

Regions, Sky Resorts, KMs
Valled’Aosta Courmayeur big 100 intercommunalresort
Pila medium 70 intercommunalresort
Torgnon small 25 destination
Piedmont Vialattea big 320(400) intercommunalresort
LimonePiemonte medium 52 intercommunalresort
SanGiacomoCardiniSki small 35 intercommunalresort
Lombardy Livigno big 115 destination
Aprica medium 50 destination
PianidiBobbio-Valtorta small 35 intercommunalresort
Trentino-AltoAdige MadonnadiCampiglio big 150 intercommunalresort
/Südtirol SanMartinodiCastrozza medium 60 destination
Speikboden small 38 intercommunalresort
Veneto Cortina big 115 destination
Arabba-Marmolada medium 58 destination
Sappada small 20 intercommunalresort

The 7Loci Methodology
Resorts’anddestinations’ websiteswereanalysedand comparedbyputting
the7Lociqualityevaluationmeta-modeltogooduse,whichwasdevelopedat
theUniversityofTrentoonaproposalbyprofessor LuisaMich.
1. Quis? Who? Identity
2. Quid? What? Content
3. Cur? Why? Services
4. Ubi? Where? Individuation
5. Quando? When? Maintenance
6. Quomodo? How? Usability
7. Quibusauxiliis? ByWhatMeans? Resources

7Loci Questions: Quis? Who? Identity
1. Doesthewebsiteclearlyshowanidentity?
2. Doesthewebsiteclearlyidentifywhatsort oftourismcanbeperformedinthe
destination?
3. Doesthewebsiteclearlyidentifywherethedestinationis?
4. Doesthewebsitehaveasuitablegraphiclayout?
5. Doesthewebsitepromisetoprovide differentcontentsfordifferenttargets?

7Loci Questions: Quid? What? Content
6. Do youbelievethatthewebsite’scontentfulfilsthemanagers'needs?
7. Doesthewebsiteclearlyprovideinformationonthe managers?
8. Doyou believethatthewebsite'scontentfulfilstheusers’needs?
9. Doesthewebsiteprovideclearandsufficienttextcontent?
10. Doesthewebsiteprovideclearandsufficientmultimedia content?
11. Doesthewebsiteprovideusefulexternallinks?
12. Doesthewebsiteprovide informationonscheduledevents?
13. Doesthewebsiteprovidesomeusefuldownloadablematerial?
14. Doesthewebsitedeclaretheinvolvedcopyrights?

7Loci Questions: Cur? Why? Services
15. Doyoubelievethatthewebsite'sservicesfulfilthemanagers'needs?
16. Dothewebsite'sservicesfulfiltheusers'needs?
17. Doesthewebsiteprovide meteoinformation?
18. Doesthewebsiteprovideorlinkusefulinformationonlocaltransport?
19. Doesthewebsiteprovideorlinke-commercefunctions?
20. Dothee-commercefunctions,ifany,work?
21. Isthewebsitesecure?
22. Doesthewebsiterespecttheusers'privacy?
23. Doesthewebsiteprovideorlinkgeoreferenced cartography?
24. DoesthewebsiteprovideLBSs?

7Loci Questions: Ubi. Where? Individuation
25. Isthewebsitewellpositionedonthemainsearchengines?
26. Doesthegeographicalpositionofthewebsite'smanagingofficeappear onweb
serviceslikeGoogleMaps?
27. Isthedomainnameeasilyremembered?
28.Doesthewebsiteallowcommunicationwithitsusers?
29. Doesthewebsitesuggestofflinecommunicationchannels,too?
30.Doesthewebsiteallowcommunicationamongitsusers?
31. Doesthewebsitemanagesocialnetworkingpageslinkedtothewebsite?
32. Doesthewebsiteeffectivelyengagepeoplethroughitssocialnetworking?
33. Doesthewebsiteappeartoallowcommunicationamongthedestination'sactors?

7Loci Questions: Quando? When? Maintenance
34. Doesthewebsite'ssoftwarework?
35. Doesthewebsiteappeartobe regularly updated?
36.Doallofthelinkswork?
37. Isthewebsitetechnologicallyupdated?

7Loci Questions: Quomodo? How? Usability
38.Isthenavigationeasyandclear?
39.Isaninternalsearchengineprovided?Doesitworkproperly?
40. Isasitemapavailable?
41. Isthewholehomepagevisualizedinlessthanfiveseconds?
42. Doesthewebsiteprovidedifferenteditionsin differentlanguages?
43. Arethedifferenteditionsreallyindifferentlanguages?Isthecontentcompletelylocated?
44. Doesthewebsiteuseclearandsufficienticonsandlanguage?
45. Isanyspecialplugin(likeAdobeFlash)needed?
46. Areimpairedusersconsidered?
47. Isthewebsitereadableonasmartphone,and/orrecommendsanapp?

Websites / 7Loci Quality Evaluation
LivignoFeeltheAlps 43/47 91% veryhighquality destination
APTSanMartinodi Castrozza 43 91% destination
ArabbaFodomDolomites 43 91% destination
PilaSnowland 42/47 89% highquality intercommunalresort
RiservaBiancaLimonePiemonte 42 89% intercommunalresort
SkiWorldAhrntal 42 89% intercommunalresort
PianidiBobbio 41 87% intercommunalresort
FunivieMadonnadiCampiglio 41 87% intercommunalresort
CortinaDolomiti 41 87% destination
CourmayeurMontBlanc 40/47 85% mediumquality intercommunalresort
ApricaOnline 39 83% destination
TorgnonValled'Aosta 38 81% destination
Vialattea 38 81% intercommunalresort
SappadaSki 35/47 74% lowquality intercommunalresort
SanGiacomoCardiniSki 28 60% intercommunalresort

Websites / Cultures
LivignoFeeltheAlps EN GE CZ RU
APTSanMartinodi Castrozza EN GE CZ PL
ArabbaFodomDolomites EN GE
PilaSnowland EN FR
RiservaBiancaLimonePiemonte EN FR
SkiWorldAhrntal EN GE
PianidiBobbio EN
FunivieMadonnadiCampiglio EN
CortinaDolomiti EN GE
CourmayeurMontBlanc EN GE FR RU CH JP
ApricaOnline EN GE FR CZ CH SL NE ES
TorgnonValled'Aosta EN FR
Vialattea EN
SappadaSki
SanGiacomoCardiniSki

Networking
Visitstotheresorts’officialwebsiteswerecheckedusingSimilarWeb.
CheckswereperformedinSeptember-November2017,October-December2017
andJanuary-March2018.
WhileCourmayeurandTorgnonhadaboutthesamenumberofvisits,otherofficial
websites–namelySanMartinodiCastrozza,Livigno,PianidiBobbioandVialattea
–witnessedsignificantincreases.
Allothersignificantparameters,like
thebouncerate,ordirect,organicvs.
paidsearches,werechecked,too.

Visits To The Official Websites
September-November 2017 October -December2017 January-March2018 Differences
CourmayeurMontBlanc 58,625 134,204 66,272 7,647
PilaSnowland 180,195 298,302 301,812 121,617
TorgnonValled'Aosta 63,986 52,497 66,337 2,351
Vialattea 150,891 169,143 471,871 320,980
RiservaBiancaLimonePiemonte 305,173 559,380 272,384 -32,789
SanGiacomoCardiniSki 9,086 9,145 61,849 52,763
LivignoFeeltheAlps 632,158 758,062 893,395 261,237
ApricaOnline 126,049 167,403 215,740 89,691
PianidiBobbio 156,521 294,647 468,497 311,976
FunivieMadonnadiCampiglio 139,099 154,661 261,294 122,195
APTSanMartinodi Castrozza 245,472 387,346 420,679 175,207
SkiWorld Ahrntal 100,632 501,241 121,885 21,253
CortinaDolomiti 100,112 127,607 119,085 18,973
ArabbaFodomDolomites 26,682 46,304 111,892 85,210
SappadaSki <5,000 8,001 15,774 >10,000

Social Networking
Increaseinthenumberof likesandfollowerstotheresorts’officialpresence
insocialnetworkswerechecked directlyonFacebook,InstagramandTwitter.
DifferencesweremonitoredfromDecember2017toApril2018.

Likes &Followers in Social Networking
MoreFacebook Likes
December-April
MoreFacebook Likes
December-January
MoreInstagram followers
December-April
MoreTwitterfollowers
December-April
SanMartinodiCastrozza 7,682 3,273 436 -
Livigno 5,799 3,863 6,455 3
Cortina 2,367 1,313 3,200 228
Pila 1,914 1,184 - -
LimonePiemonte 1,598 639 4,643 -4
PianidiBobbio 1,406 1,044 603 5
Madonnadi Campiglio 1,276 710 1,600 53
Courmayeur 867 699 - 80
Aprica 678 389 435 54
Arabba 637 373 798 -
Sappada 493 310 222 -
Speikboden 486 260 437 -
SanGiacomoCardiniSki 446 232 526 =
Torgnon 365 219 151 526
Vialattea 674 459 582 -

Web Presence Helps
Thenumberofvisitstotheofficialwebsiteshasappearedtoberelatedto
thewebsites’quality.
Theincreaseintherelevantsocialnetworkingpresencehasappearedtobe
relatedtothenumberofvisitsandthewebsites’quality.
What’seven moreimportant,thewiderresearchperformedintheframeof
theMasterCourseinProject andManagement ofTourismSystemsatthe
UniversityofBergamohasprovedthatthenumberoftourists isfrequently
relatedtothenumberofvisitstotheofficialwebsites,thewebsites’quality,
andtheincrease inthe relevantsocialnetworkingpresence.

Key Points
1. Alpine Tourism And Climate Change
2. This Is A Section Of A Wider Research
3. 15 Italian Sky Resorts Chosen
4. The 7Loci Methodology Adopted
5. Websites’ Quality Evaluated
6. Networking Assessed
7. Web Presence Help Verified
imagecreditto30cc

Thanks For Your Attention
Questions?
AlessiaRossanigo
RobertoPeretta
UniversityofBergamo

The web quality of Italian sky resorts in the Alps. An enquiry

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The web quality of Italian sky resorts in the Alps. An enquiry