Web Presence. A 7Loci Evaluation Model as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.
3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
What Are We Talking About Today?
1. A Model from the 7Loci Meta-Model
2. Questions about Identity
3. Questions about Content
4. Questions about Services
5. Questions about Individuation
6. Questions about Management
7. Questions about Usability
3A7LociEvaluationModel.Lecture10,November20,2018
4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
A Model From the 7Loci Meta-Model
Thequestionnairewe’representinghere –whichmaybeaccessedonlineat
https://kiwimilano.it/dct/,andusedasareference –isaqualityevaluation
modelderived fromthe 7Locimeta-model.
Aswesaw,themaintheoreticalbasesthe7Locimeta-modelarethedefinition
ofqualityprovidedbytheISO,and thesevenloci fromtheclassicalrhetoric.
Thisquestionnairehasbeendesigned,discussedandimprovedintimein
order toconsider themainactors –andtherelevantneeds –involvedinDMOs’
(DestinationManagement Organizations’) websitesand webpresence.
4A7LociEvaluationModel.Lecture10,November20,2018
5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019
Black Questions vs. Red Questions
Thequestionsprintedinblackcorrespondtotheoriginalonesproposedinour
coursetextMich,Franch,Gaio,“EvaluatingandDesigningWebSiteQuality”,
wherethe7Locimeta-modelwasintroduced underitsinitialname2QCV3Q.
Models,however,evolveintime,andyou’llfindmorequestionshere,printed
inred.Theyhavebeenaddedafterdiscussionalongtheyears, tocovernew
functionsortechnicalitieswhichhavegraduallyemergedintheWeb.
Itmaybeusefultodiscusswhythesenewquestionshavebeenaddedtothe
originalones.Andyoudefinitelymayadd morerelevantquestionstoyour
qualityevaluations,whenprovidingqualityevaluationsyourselves.
5A7LociEvaluationModel.Lecture10,November20,2018