Darpdecade is a platform that allows fashion lovers to swap and share clothes locally. Users can browse virtual closets of other users in their area and conveniently exchange clothing items they both like through a "Tinder-like" app interface that connects interested users. The goal is to promote collaborative consumption of fashion and reduce clothing waste.
3. 1. Summary of your idea
2. Product / Service
3. Customers & market
4. Business model and
5. USP
6. Targets / Milestones
7. Team
8. Financing
9. Status quo
10. Contact details
´´Tinder for Closets´
18. The Swap
Create an infinite closet for yourself.
Get inspired by the many awesome people
you will meet, and the many stories you can
connect your swapped items to. Create long
lasting friendships,
and together inspire the creation of
extended/virtual* clothing life cycles.
19. Transform how we can match people’s ‘haves’ with people’s ‘wants’.
I need… …You have
Trust
Efficiency
Value
Timeless
Stories
20. Collaborative Consumption
An economic model based on sharing, swapping, trading or renting products and services enabling
access over ownership. It is reinventing not just what we consume, but how we consume.
Collaborative Lifestyles Redistribution Markets Product Service Systems
Non-product assets such as
space, skills and money are
exchanged in new ways.
Unwanted or underused
goods redistributed.
Pay to access the benefit of a
product versus needing to
own it outright.
21. Start working on the AppPivot
MVP –test 1,2,3
Lean -Research
Soft -Launch
Launch
Mentoring at Draper University
Sept. 13 - - Jan-Mar14 - - June 14 - - September14- - Beg. October
Tallinn London Silicon Valley Groningen
London,
Berlin,
Amsterdam
Roadmap /Progress
I’m here
22. Market Potential
$ 1 Trillion Worth Clothing Items In Closets
(70% – 80% women)
Clothing: $ 350 Billion Industry
Online consignment
stores raised >$109.2
million in financing (2013)
(Spurce: Crunchbase,Poshmark)
23. Competitors
Vinted: Sell, Swap, Buy, ( peer to peer) , 27 Mio valuation.
Thredup: fashion resale , consignment quality, marketplace like, $25,8 M
Twice: $18,5 M, online high quality secondhand clothing
Bib and tuck: $600, 000, fashion exchange plattform high end women,
moneyless transaction , attractive visuals.
Modabound: Peer To Peer loacal fashion Marketplace, $500,000
99 dresses: Seed funding $100,000, infinite swapping , sharing of fashion
the social closet : No funding, lots of press - http://www.thesocialcloset.com/press
Poshmark: 15,5 Mio , sell and buy fashion , more of a marketplace
Depop: Marketplace - 2,3 Mio Funding http://www.crunchbase.com/organization/depop
24. Risks and Opportunities
Risks
• Critical Mass needed
• Easy market entry for competitors
Opportunities
• Easily scalable (high virality factor)
• Applicable Globally
• Impact on wasteful fast fashion
Industry
•Simplicity and recognition of known
applications
25. Marketing Strategy
The success of any collaborative consumption (CC) platform or business depends on reaching a critical mass. So called ‘current
users’ predominantly have the characteristics of innovators and early adopters. Therefore the
success of any such platforms depends on marketing strategy to attract a large user-base.
We will be focusing on aggressive viral marketing, growth hacking strategy.
We have set up a 5 -plan Model which efforts we will be all more or less be doing
simultaneous:
Collaborations
Organize Festivals/Events
Strong Social Media presence
Fashion-Blog /Style - Lookbook
Advocate –System
27. USP
We want to be one of the factors changing the mind-set of people in the the way
one should treat / use clothes and want to enrich people's mind in showing what
power collaborative consumption has in making our planet a more sustainable
place. Furthermore, we will achieve this by creating stories (clothing life cycles)
around the clothes which will create a stronger bond/ conscious mindset
towards one's possessions.
28. Scalability (Expected User Growth)
October November December January February
25,000
20,000
15,000
10,000
5,000
Market Entry
AmsterdamSoft Launch
Groningen
Market Entry
Berlin
Market Entry
London
29. Targets & Milestones
We strive to achieve a smaller milestone daily as we are keen on moving forward
fast. It is difficult to put one finger on a milestone saying this was the most signific
ant one last month. However; agreeing with the App-Development Team
(located in Tokyo) on all features has been one of the most significant ones in
recent times.
New Landing – Page : 18.07.2014
Raise Seed – Round: 30.08.2014
Complete Team (CTO & Employee): 30.08.2014
Soft – Launch: 16.09.2014
Launch Marketing Scheme: 20.09.2014
30. Financial Demand
(Not Applied to any other initiatives/grants)
We are able to bootstrap until the completion of the App.
The actual financial requirements are solemnly for scaling hereby at least
$15,000 required at best $35,000.
(February 2015 ~ $ 200 k ~)
31. Robin Balser
Founder & Evangelist
Darius Karremans
Technical Advisor
Layne Grey
Industry Advisor
36. Darpdecade is a platform where fashion lovers swap and share clothes locally, connecting them with like-
minded people in their area. The ‘tinder-like app’ discovers who likes a clothing item in a virtual closet and
connects two people if they are equally interested in items in each other’s closets. It is a new way of locating
clothes and conveniently exchanging them.
Name: Darpdecade
URL: www.darpdecade.com
Industry: peer-to-peer marketplace, barter, collaborative- consumption,
e- commerce,consignment-fashion
Incorporated: Not Incorporated
Founded: May 2013
Founding-Team: Robin Balser CEO
http://uk.linkedin.com/pub /robin- balser/59/522/567/
Contact: darpdecade@gmail.com, +44 7466236014
Financial: Privately Bootstrapped
