The document summarizes trends in digital marketing and advertising over the last 150 days and what may happen in the next 150 days. It discusses how advertising spots are evolving beyond 30 seconds, how publishing is changing with more opportunities but also more competition, whether Twitter is still effective with issues of spam and noise, if tablets will replace laptops, and how mobile usage is spreading widely including among older generations. It concludes that the future will involve agile innovation, integrated technology, and value for both brands and consumers.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Trending the Future: The Last 150 Days & the Next 150 Days in Digital Marketing & Advertising
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TRENDING THE FUTURE
The last 150 days & the next 150 days in the world of digital marketing & advertising.
02.18.11
www.space150.com
Monday, February 21, 2011
2. v27
Digital technology is not killing our social lives.
It’s changing the world for the better.
Or is it?
Over the last 150 days, digital technology has seen some
growing pains.
Monday, February 21, 2011
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The 30-second Spot :: How will it evolve?
Publishing :: Who is your real competition?
Twitter :: Does it work?
Group Buying :: Who will prevail?
Tablets :: Fad or death of the laptop?
Mobile :: Does your grandma have a smartphone?
Monday, February 21, 2011
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THE 30-SECOND SPOT:
HOW WILL IT EVOLVE?
Monday, February 21, 2011
5. The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a
year later, he’s still going strong and back for round 3.
Monday, February 21, 2011
6. Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by
the tweets of people following along and leading up to the TV spot.
Monday, February 21, 2011
7. Doritos has been doing “Crash the Super Bowl” for years now, but this year they
partnered with Pepsi to take it to a new level of buzz before and after the game.
Monday, February 21, 2011
8. Volkswagen leaked their Super Bowl spots the Friday before the game and took
home top ratings as the most likeable ads during the game.
Monday, February 21, 2011
9. Glee: Gleeking into every nook and cranny of American media and culture through
iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.
Monday, February 21, 2011
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FORMAT MAY
CHANGE, BUT SHORT
VIDEO MESSAGES
WON’T GO AWAY.
Monday, February 21, 2011
11. ROCK THE
v27
BEFORE &
FOR THE FUTURE:
AFTER OR
DON’T EVEN
SHOW UP TO
Monday, February 21, 2011
THE GAME.
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PUBLISHING:
WHO IS YOUR REAL
COMPETITION?
Monday, February 21, 2011
13. The nature of the internet is cheap publishing - openly available to all.
Monday, February 21, 2011
14. It used to be that to publish a book, you needed a publishing deal or
a ton of money.
Monday, February 21, 2011
15. Seth Godin’s Domino Project is breaking down the barriers of traditional publishing
- getting quality ideas to more people, more quickly, by cutting out the middleman.
Monday, February 21, 2011
16. Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation
of mobile technology, the way we distribute content will continue to evolve.
Monday, February 21, 2011
17. The Mac and Chrome app stores have launched, making it easy for anyone to publish
new software ideas or download the applications without physical distribution.
Monday, February 21, 2011
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BOLD IDEAS ARE THE
REAL COMPETITION.
Monday, February 21, 2011
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THE MOST
FOR THE FUTURE:
AGILE
INNOVATORS
WILL WIN.
Monday, February 21, 2011
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TWITTER:
DOES IT WORK?
Monday, February 21, 2011
21. Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is
starting to exceed people’s tolerance.
Monday, February 21, 2011
22. John Mayer left 3.7 million followers behind when he
quit Twitter in favor of Tumblr.
“no artwork created by someone with a healthy grasp of social media
thus far has proven to be anything other than disposable.”
-John Mayer
Monday, February 21, 2011
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Digital Death showed that we may overestimate the popularity of celebrities in
social media and what their fans would be willing to pay to get them back.
Monday, February 21, 2011
24. $#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon,
but ratings show it’s on the verge of cancellation.
Monday, February 21, 2011
25. The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the
number one selling men’s deodorant in America.
Monday, February 21, 2011
26. After some positive tweets from 50 Cent about the stock of his company, H&H
Imports, the stock soared 240% driving the company value up $50 million.
Monday, February 21, 2011
27. Besides just being a brilliant media buy, #demandaljazeera showed us the real
power of Twitter to connect the world in real-time.
Monday, February 21, 2011
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TWITTER IS NOT A
SOCIAL NETWORK.
IT’S AN INFORMATION
NETWORK.
Monday, February 21, 2011
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START
THINKING
FOR THE FUTURE:
DIFFERENTLY
ABOUT
TWITTER.
Monday, February 21, 2011
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TABLETS:
FAD OR DEATH OF THE
LAPTOP?
Monday, February 21, 2011
31. The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been
around since 2007, and it’s certainly not going anywhere.
Monday, February 21, 2011
32. The BlackBerry PlayBook will be the device that brings tablets to corporate
America, but greater success will depend on it’s appeal to non-BlackBerry users.
Monday, February 21, 2011
33. Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re
past the early adoption phase. The early majority arrived at Christmas.
Monday, February 21, 2011
34. Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers
and tablets continue to blur or will innovation diverge? We can’t be sure.
Monday, February 21, 2011
35. What we do know is: the demand for laptops is still big and they do lots of things
that tablets just aren’t made for. Don’t give up on them yet.
Monday, February 21, 2011
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THERE IS NOW A
DIFFERENT DEVICE
FOR EVERY PART OF
YOUR DAY.
Monday, February 21, 2011
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TABLETS ARE
FOR THE FUTURE:
HERE TO
STAY.
Monday, February 21, 2011
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MOBILE:
DOES YOUR GRANDMA
HAVE A SMARTPHONE?
Monday, February 21, 2011
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91% of Americans use
cell phones.
http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars
Monday, February 21, 2011
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By Christmas 2011,
1 in 2 Americans will
have a SmartPhone.
http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
Monday, February 21, 2011
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There are roughly 37.5
million grandmas in the
United States.
Monday, February 21, 2011
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That’s at least 18.75
million grandmas with
SmartPhones by
Christmas.
Monday, February 21, 2011
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More people, more devices.
What about the 27% of Americans who
already have a smartphone?
Monday, February 21, 2011
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Remember that old joke?
YOUR REFRIGERATOR
IS RUNNING...
Monday, February 21, 2011
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IT JUST
STARTED.
Monday, February 21, 2011
48. Mobile is now more than one device, it’s digital functionality like “smart” appliances,
augmented reality and physical functionality that connect with our lives and devices.
Monday, February 21, 2011
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Mobile isn’t just in American homes. It’s larger than
that, shaping culture and the world as we know it.
At home and abroad.
Monday, February 21, 2011
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6 in 10 people around
the world now have a
mobile phone.
http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm
Monday, February 21, 2011
51. EGYPT WAS A
GLOBAL
LANDMARK
OF MOBILE
ACTIVISM.
Monday, February 21, 2011
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MOBILE. EVERYONE.
EVERYWHERE. IT’S
BECOMING A PART OF
OUR DNA.
Monday, February 21, 2011
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NOT THINKING MOBILE?
YOU’RE BEHIND.
Monday, February 21, 2011
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FOR THE FUTURE:
MOBILE
EVERYTHING.
Monday, February 21, 2011
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The future will be about...
Agile Innovation
Transforming the way we interact with information and our environment
Value for both brand and consumer
Truly integrated technology
Monday, February 21, 2011
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THIS IS PROGRESS. THE FUTURE a
We Are Here
Time
Monday, February 21, 2011