SlideShare a Scribd company logo
1 of 16
Sony Corporation Founded by Masaru Ibuka and Akio Morita in 1946. Headquarter- Minato, Tokyo, Japan Products- Consumer & professional electronic equipment Communication & information-related equipment Semiconductor Electronic devices & components Battery Chemicals PlayStation Blu-ray
Sony History 1946- MayTokyo Tsushin Kogyo K.K.  (Tokyo Teleco-mmunications Engineering Corporation), also known as Totsuko, established in Nihonbashi. 1947- Company head office and factory relocated to Shinagawa, Tokyo
Sony History 1950- Japan's first magnetic  tape recorder, the G-Type,  order launched. 1954-Announcement of Japan's first PNP alloy-type transistor and germanium diode
Sony History 1955-Decision made to use SONY logo  on Totsukoproducts.  Japan's first transistor radio, the TR-55launched.
Sony History 1958- Company name changed to Sony Corporation. 1960-Sony Corporation of America (SONAM) established in the United States. World's first direct-view portable TV, the  TV8-301, launched Sony Overseas S.A. established near Zurich, Switzerland
Sony History 1962- The world's smallest and lightest all-transistor TV, TV5-303, launched. 1963-World's first compact transistor VTR, the PV-100, launched
Sony History 1966- Sales launch of Sony's first cassette tape recorder, the “Magazine-matic 100” TC-100 1979-Sales launch of the TPS-L2, the first stereo cassette player “Walkman.”
Sony History 1982- World's first CD player, the CDP-101, launched 1989-Compact and lightweight passport-sized 8mm camcorder, “Handycam” CCD-TR55, launched
Sony History 1994-New company structure introduced at Sony Corporation 1997-Home-use PC “VAIO” series launched JulFlat CRT “WEGA” series launched OctSaleslaunch of the world's first broadcast-use HD camcorder, HDW-700
Sony History 2005- Sales launch of new “BRAVIA” brand HDTV-compatible flat-screen TVs 2007-World's first OLED TV released. 2010-Sony introduces Sony Internet TV, powered by Google TV —he world's first television with Google TV platform Sony introduces e-book reader. Sony launches new digital music service---"Music Unlimited powered by Qriocity
Brand logo History 1950 1957 1962 1961
Brand logo History 1969 1973 Present Logo
Products Logo       Sony Laptop Logo Sony Play Station Sony Walkman
Products Logo Sony Picture Entertainment Sony BMG Logo
Thank you

More Related Content

What's hot

Company Review on Sony
Company Review on Sony Company Review on Sony
Company Review on Sony PS NEEMISH
 
A CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONA CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONNirav Desai
 
Sony marketing strategies
Sony marketing strategiesSony marketing strategies
Sony marketing strategiesDIWAKAR J
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sonyell_suhaily
 
Sony new group
Sony new    groupSony new    group
Sony new groupSM3027
 
Samsung electronics
Samsung electronicsSamsung electronics
Samsung electronicskazi jahan
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sonysurabhi agarwal
 
Strategic analysis of sony
Strategic analysis of sonyStrategic analysis of sony
Strategic analysis of sonyChand Mohammad
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
 

What's hot (20)

Company Review on Sony
Company Review on Sony Company Review on Sony
Company Review on Sony
 
Sony
SonySony
Sony
 
Sony ppt
Sony pptSony ppt
Sony ppt
 
Sony corporation
Sony corporationSony corporation
Sony corporation
 
A CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATIONA CASE STUDY ON SONY CORPORATION
A CASE STUDY ON SONY CORPORATION
 
Sony marketing strategies
Sony marketing strategiesSony marketing strategies
Sony marketing strategies
 
Porter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - SonyPorter's five forces model and porter's value chain - Sony
Porter's five forces model and porter's value chain - Sony
 
HISTORY OF SONY
HISTORY OF SONYHISTORY OF SONY
HISTORY OF SONY
 
Sony tv ppt
Sony tv pptSony tv ppt
Sony tv ppt
 
Sony corporation
Sony corporationSony corporation
Sony corporation
 
4 ps sony marketing mix abhi
4 ps sony marketing mix abhi4 ps sony marketing mix abhi
4 ps sony marketing mix abhi
 
Sony Marketing Mix
Sony Marketing MixSony Marketing Mix
Sony Marketing Mix
 
Sony new group
Sony new    groupSony new    group
Sony new group
 
Samsung electronics
Samsung electronicsSamsung electronics
Samsung electronics
 
Case study analysis sony
Case study analysis sonyCase study analysis sony
Case study analysis sony
 
Sony case study
Sony case studySony case study
Sony case study
 
Sony
SonySony
Sony
 
Sony SWOT Analysis
Sony SWOT AnalysisSony SWOT Analysis
Sony SWOT Analysis
 
Strategic analysis of sony
Strategic analysis of sonyStrategic analysis of sony
Strategic analysis of sony
 
The Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONYThe Analysis Of Business Strategy and Objectives Of SONY
The Analysis Of Business Strategy and Objectives Of SONY
 

Similar to Sony ppt

Similar to Sony ppt (20)

Made in Japan- Akio Morita Book summary
Made in Japan- Akio Morita Book summary Made in Japan- Akio Morita Book summary
Made in Japan- Akio Morita Book summary
 
sony.pdf
sony.pdfsony.pdf
sony.pdf
 
Japanesetechnology
JapanesetechnologyJapanesetechnology
Japanesetechnology
 
Tv brands
Tv brandsTv brands
Tv brands
 
LUC/PHM125/LNC/DPH/Jul11/14/SONY
LUC/PHM125/LNC/DPH/Jul11/14/SONYLUC/PHM125/LNC/DPH/Jul11/14/SONY
LUC/PHM125/LNC/DPH/Jul11/14/SONY
 
W10
W10W10
W10
 
Ikegami-70th
Ikegami-70thIkegami-70th
Ikegami-70th
 
Television brands & supply chain
Television brands & supply chainTelevision brands & supply chain
Television brands & supply chain
 
55 sony
55 sony55 sony
55 sony
 
Toshiba
ToshibaToshiba
Toshiba
 
Sony
SonySony
Sony
 
Sony
SonySony
Sony
 
SONY
SONYSONY
SONY
 
A TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docx
A TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docxA TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docx
A TALE OF THREE COMPANIES THE SURVIVAL STRATEGIES OF SONY, HI.docx
 
Business culture
Business cultureBusiness culture
Business culture
 
Sony Brand Image Measurement
Sony Brand Image MeasurementSony Brand Image Measurement
Sony Brand Image Measurement
 
Why apple-no-sony-by-jay-rajasekera-effective executive-feb-2010
Why apple-no-sony-by-jay-rajasekera-effective executive-feb-2010Why apple-no-sony-by-jay-rajasekera-effective executive-feb-2010
Why apple-no-sony-by-jay-rajasekera-effective executive-feb-2010
 
NEC Corp
NEC CorpNEC Corp
NEC Corp
 
Motorola history timeline
Motorola history timelineMotorola history timeline
Motorola history timeline
 
Sony media conglomerate
Sony media conglomerateSony media conglomerate
Sony media conglomerate
 

Recently uploaded

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 

Recently uploaded (20)

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 

Sony ppt

  • 1.
  • 2. Sony Corporation Founded by Masaru Ibuka and Akio Morita in 1946. Headquarter- Minato, Tokyo, Japan Products- Consumer & professional electronic equipment Communication & information-related equipment Semiconductor Electronic devices & components Battery Chemicals PlayStation Blu-ray
  • 3. Sony History 1946- MayTokyo Tsushin Kogyo K.K. (Tokyo Teleco-mmunications Engineering Corporation), also known as Totsuko, established in Nihonbashi. 1947- Company head office and factory relocated to Shinagawa, Tokyo
  • 4. Sony History 1950- Japan's first magnetic tape recorder, the G-Type, order launched. 1954-Announcement of Japan's first PNP alloy-type transistor and germanium diode
  • 5. Sony History 1955-Decision made to use SONY logo on Totsukoproducts. Japan's first transistor radio, the TR-55launched.
  • 6. Sony History 1958- Company name changed to Sony Corporation. 1960-Sony Corporation of America (SONAM) established in the United States. World's first direct-view portable TV, the  TV8-301, launched Sony Overseas S.A. established near Zurich, Switzerland
  • 7. Sony History 1962- The world's smallest and lightest all-transistor TV, TV5-303, launched. 1963-World's first compact transistor VTR, the PV-100, launched
  • 8. Sony History 1966- Sales launch of Sony's first cassette tape recorder, the “Magazine-matic 100” TC-100 1979-Sales launch of the TPS-L2, the first stereo cassette player “Walkman.”
  • 9. Sony History 1982- World's first CD player, the CDP-101, launched 1989-Compact and lightweight passport-sized 8mm camcorder, “Handycam” CCD-TR55, launched
  • 10. Sony History 1994-New company structure introduced at Sony Corporation 1997-Home-use PC “VAIO” series launched JulFlat CRT “WEGA” series launched OctSaleslaunch of the world's first broadcast-use HD camcorder, HDW-700
  • 11. Sony History 2005- Sales launch of new “BRAVIA” brand HDTV-compatible flat-screen TVs 2007-World's first OLED TV released. 2010-Sony introduces Sony Internet TV, powered by Google TV —he world's first television with Google TV platform Sony introduces e-book reader. Sony launches new digital music service---"Music Unlimited powered by Qriocity
  • 12. Brand logo History 1950 1957 1962 1961
  • 13. Brand logo History 1969 1973 Present Logo
  • 14. Products Logo Sony Laptop Logo Sony Play Station Sony Walkman
  • 15. Products Logo Sony Picture Entertainment Sony BMG Logo