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Why Bots? Why now?
What you should know.
Industry Briefing - May 19, 2016
MJ Sikorsky & Mike Brevoort
@mjsikorsky @mbrevoort
Copyright © 2016 Robots & Pencils Corp. All Rights Reserved.
Thank You
The Next Hour
Part One: The Bot Discussion: Why? Really?
Part Two: Horizon Scan - People, Technologies, Funding, Events, etc.
Q&A
PART ONE

The Bot Discussion: Why? Really?
Why Bots?
Why Now?
1996 ALL OVER AGAIN?
Is anything different this time?
11
Rise of Messaging
THE AMERICANS HAVE
NEED FOR THE
TELEPHONE, BUT WE
DO NOT. WE HAVE
PLENTY OF MESSENGER
BOYS.
- SIR WILLIAM PREECE 

BRITISH POST OFFICE
Messaging Apps = Top Global App in Usage + Sessions
Source: Quettra, Q1:15 Data ranked based on usage: www.kpcb.com/internet-trends
“All messaging
expands until it
includes software.
- Benedict Evans
Andreessen Horowitz
(evans law)
Meta-Platforms
“We more often than not
over-estimate platform
shifts in the short term
but under-estimate
them in the long term.
– Steven Sinofsky
Slack Daily Active Users
Business Communication Evolution
Then Now
http://www.kpcb.com/internet-trends
Aaron Levie
Beep Boop is a ridiculously simple
hosting platform for your
Slack and Messenger bots
Increased availability of
Natural Language Processing
and
Machine Learning
renaissance
4th Generation
Platform Opportunity
Where to start?
“Design isn’t crafting a
beautiful textured button
with breathtaking animation.
It’s figuring out if there’s a
way to get rid of the button
altogether.
- Edward Tufte
Your bot experience must be
better and different than an app
“What important
truth do very few
people agree with
you on?
- Peter Thiel
Founders Fund
Conversational
@quartzapp
What your bot does is more
important than the conversation
How does your bot make
humans better?
Context is key
PAYMENT IDENTITY HISTORY AMBIENCE TIME LOCATION
UX CONSIDERATIONS
https://medium.com/slack-developer-blog/when-it-comes-to-bots-the-beer-test-might-be-more-important-than-the-turing-test-596af0032e09#.ufbek4sz7
VOICE / PERSONA MAPS
http://intra.iam.hva.nl/content/1213/verdieping2/minoren/mobiele_interactie/design_for_mobile/lesprogramma/Design-Persona-MailChimp.pdf
@aarron
“If we want users to like
our software we should
design it to behave like
a likeable person:
respectful, generous
and helpful
- Alan Cooper
PART TWO

Horizon Scan
Software is
eating the world -
but more than
that, tech is
outgrowing the
tech industry
TECHNOLOGIES
https://beepboophq.com
@beepboophq
Funding
The Man Who Lied to His Laptop,
Clifford Nass
How Messaging Bots will Change
Workplace Productivity
Recommended Reading
People to Follow
Amir Shevat (@ashevat), Slack
Paul Sas (@hormetic), Stanford, Consultant
Benedict Evans (@BenedictEvans), A16Z
Aaron Walter (@aarron), InVision/MailChimp
60
THANK YOU
Q&A
MJ Sikorsky
@mjsikorsky
Mike Brevoort
@mbrevoort
hello@robotsandpencils.com

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A Bot Industry Briefing