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The	
  4	
  Interfaces	
  for	
  the	
  Business	
  Model	
  Canvas	
  and	
  Storyboard	
  
Graphic	
  Organizers	
  for	
  Visually	
  Documen7ng,	
  Organizing,	
  and	
  Presen7ng	
  Topics	
  on	
  Any	
  System	
  or	
  Business	
  Model	
  
	
  
ü  Stoneheap	
  Interface	
  
(Topics/Elements/Blocks/	
  
Honeycomb/Array/Cluster)	
  
	
  
q  Chain	
  Interface	
  
(List/Outline/Stack/
Swimlanes/Process	
  Map)	
  
	
  
q  Tree	
  Interface	
  
(Hierarchy/Matrix/Table/Family/	
  
Affinity	
  Diagram/Donut/Mind	
  Map)	
  
	
  
ü  Web	
  Interface	
  
(Network/Cycle/Hybrid/	
  
Theater/Concept	
  Map)	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Business	
  Model	
  
Topics	
  (Elements/Blocks)	
  
Business	
  Model	
  
List	
  (Chain/Stack)	
  
Business	
  Model	
  
Tree	
  (Mind	
  Map/Matrix)	
  
Business	
  Model	
  
Web	
  (Canvas/Network)	
  
	
  	
  
	
  	
  	
  
	
  	
  	
  
	
  	
   	
  	
   	
  	
  
	
  	
  
	
  	
   	
  	
   	
  	
  
“No	
  Entrepreneur	
  LeJ	
  Behind	
  (NELB)”	
  
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hQp://businessmodels.ning.com	
  &	
  hQp://twiQer.com/RodKuhnKing	
  
	
  	
  
	
  	
  	
  	
  
	
  	
  
	
  	
  
	
  	
  
	
  	
  
	
  	
  
 
There	
  is	
  More	
  Than	
  One	
  Way	
  
To	
  Visually	
  Present	
  
The	
  Parts	
  or	
  Building	
  Blocks	
  
Of	
  
A	
  Business	
  Model	
  
(System/Canvas/Storyboard)	
  
 
Exis7ng	
  Presenta7ons	
  Focus	
  on	
  
2	
  Types	
  of	
  Graphic	
  Organizers:	
  	
  
	
  
	
  
ü  Business	
  Model	
  Stoneheap	
  
	
   	
  	
  (Randomly	
  Lis7ng/Explaining	
  Each	
  Topic;	
  	
  
	
  	
  	
  	
  	
  	
  	
  Brainstorming/Documen7ng	
  Each	
  Block)	
  
ü  Business	
  Model	
  Web	
  
	
  	
  	
  	
  	
  	
  (Business	
  Model	
  Canvas	
  With(out)	
  Linkages	
  
	
  	
  	
  	
  	
  	
  	
  Shown	
  in	
  Network	
  Diagram	
  or	
  Canvas)	
  
 
This	
  Presenta7on	
  Focuses	
  on	
  
2	
  Types	
  of	
  Graphic	
  Organizers:	
  	
  
	
  
	
  
q Business	
  Model	
  List	
  
q Business	
  Model	
  Tree	
  
Business	
  Model	
  List	
  
 
i. 	
  Value	
  ProposiDon	
  (VP)	
  
	
  
	
  
ii. 	
  Customer	
  Segments	
  (CS)	
  
	
  	
  
	
  
iii. 	
  Customer	
  RelaDonships	
  (CR)	
  
	
  	
  
	
  
iv. 	
  Channels	
  (CH)	
  
	
  	
  
	
  
v. 	
  Key	
  AcDviDes	
  (KA)	
  
	
  	
  
	
  
vi. 	
  Key	
  Resources	
  (KR)	
  
	
  	
  
	
  
vii. 	
  Key	
  Partners	
  (KP)	
  
	
  	
  
	
  
viii. 	
  Cost	
  Structure	
  (C$)	
  
	
  	
  
	
  	
  
	
  
ix. 	
  Revenue	
  Streams	
  (R$)	
  
	
  	
  
The	
  “9	
  Business	
  Model	
  Canvas	
  (BMC)	
  Topics”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  is	
  
Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
9	
  Topics	
  of	
  Business	
  Model	
  Canvas	
  (BMC)	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
 
i. 	
  Value	
  ProposiDon	
  (VP)	
  
	
  Google	
  Glass	
  
	
  “Seamless	
  and	
  empowering	
  computer/pla[orm:	
  Photo;	
  Videos;	
  Maps;	
  Search;	
  Internet	
  …”	
  
	
  
ii. 	
  Customer	
  Segments	
  (CS)	
  
	
  Luxury	
  users	
  who	
  consider	
  pocket	
  or	
  desktop	
  computers	
  as	
  “bulky”	
   	
  App	
  Developers 	
   	
  Security	
  Professionals	
  
	
  
iii. 	
  Customer	
  RelaDonships	
  (CR)	
  
	
  Community	
  of	
  Early	
  Adopters	
   	
   	
  PromoPon-­‐CompePPons	
  
	
  
iv. 	
  Channels	
  (CH)	
  
	
  Online 	
   	
  Mail	
  Delivery	
   	
   	
  Retail	
  Stores	
  
	
  
v. 	
  Key	
  AcDviDes	
  (KA)	
  
	
  Closed/Open/Co-­‐InnovaPon 	
  Prototyping 	
   	
  Viral	
  MarkePng 	
   	
  Story	
  Management	
  
	
  
vi. 	
  Key	
  Resources	
  (KR)	
  
	
  Google’s	
  Team/Management	
  Brand 	
   	
  IP 	
   	
  IT	
  Infrastructure 	
   	
  FaciliPes	
  
	
  
vii. 	
  Key	
  Partners	
  (KP)	
  
	
  OEM	
  Manufacturers 	
  Venture	
  Capitalists:	
  KPCB;	
  Andersen	
  &	
  Horowitz 	
  App	
  Developers 	
   	
  Android	
  Carriers	
  
	
  
viii. 	
  Cost	
  Structure	
  (C$)	
  
	
  Supplies;	
  Staff;	
  FaciliPes	
  
	
  	
  
	
  
ix. 	
  Revenue	
  Streams	
  (R$)	
  
	
  US$1,500	
  per	
  item	
  
Example:	
  9	
  Topics	
  of	
  Business	
  Model	
  Canvas	
  (BMC)	
  for	
  “Google	
  Glass”	
  Project	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  “Google	
  Glass”	
  Project	
  Idea:	
  Will	
  Project	
  Have	
  Minimum	
  Viable	
  Customers?	
  
The	
  “9	
  Business	
  Model	
  Canvas	
  (BMC)	
  Topics”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
 
i. 	
  Value	
  ProposiDon	
  (VP)	
  
	
  What	
  are	
  customers’	
  goals/objec7ves/tasks/value	
  when	
  they	
  use	
  your	
  product/service/tool:	
  
	
  what	
  needs	
  or	
  aspira7ons	
  are	
  customers	
  trying	
  to	
  fulfill?	
  
	
  
ii. 	
  Customer	
  Segments	
  (CS)	
  
	
  How	
  would	
  you	
  describe	
  the	
  profile	
  (persona)	
  of	
  your	
  most	
  important	
  customer/consumer:	
  posi7ves/nega7ves?	
  
	
  
iii. 	
  Customer	
  RelaDonships	
  (CR)	
  
	
  How	
  do	
  you	
  maintain	
  or	
  enhance	
  rela7onships	
  with	
  customers	
  so	
  that	
  you	
  can	
  con7nuously	
  engage,	
  	
  
	
  acquire,	
  and	
  retain	
  them?	
  
	
  
iv. 	
  Channels	
  (CH)	
  
	
  How	
  is	
  your	
  product/service	
  delivered	
  to	
  customers?	
  
	
  
v. 	
  Key	
  AcDviDes	
  (KA)	
  
	
  What	
  is	
  your	
  key	
  process	
  or	
  innova7ve	
  strategy	
  for	
  building	
  product/service/tool	
  as	
  well	
  as	
  
	
  gaining	
  compe77ve	
  advantage	
  in	
  the	
  marketplace?	
  
	
  
vi. 	
  Key	
  Resources	
  (KR)	
  
	
  What	
  are	
  your	
  key	
  resources	
  including	
  team,	
  technology,	
  and	
  infrastructure	
  for	
  achieving	
  your	
  value	
  proposi7on	
  or	
  
	
   	
  customer’s	
  job-­‐to-­‐be-­‐done?	
  
	
  
vii. 	
  Key	
  Partners	
  (KP)	
  
	
  Who	
  are	
  key	
  suppliers,	
  strategic	
  alliances,	
  and	
  partners	
  that	
  help	
  in	
  delivering	
  value	
  proposi7on	
  for	
  customers?	
  
	
  
viii. 	
  Cost	
  Structure	
  (C$)	
  
	
  What	
  are	
  the	
  main	
  sources	
  and	
  items	
  of	
  cost	
  in	
  your	
  organiza7on?	
  
	
  	
  
	
  
ix. 	
  Revenue	
  Streams	
  (R$)	
  
	
  What	
  are	
  the	
  main	
  sources	
  and	
  items	
  of	
  revenue	
  in	
  your	
  organiza7on?	
  
	
  	
  
	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Checklist	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model	
  Canvas	
  (BMC)	
  Checklist	
  ”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  Is	
  
Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Tree	
  
Business	
  Model	
  Storyboard	
  (“Learning	
  Block”	
  is	
  omiQed	
  for	
  clarity)	
  
	
  Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  Above	
  “Business	
  Model	
  Storyboard”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  Is	
  
Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
	
  
	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Environment	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
	
  
	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Matrix	
  	
  -­‐	
  Blank	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
Object	
  1	
  
	
  
Object	
  2	
   Object	
  …	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Matrix	
  for	
  Objects	
  	
  	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
SIPOC	
  PROCESS	
   BALANCED	
  
SCORECARD	
  
(4	
  Perspec7ves)	
  
VALUE	
  CHAIN	
  
(Primary	
  Ac7vi7es/	
  
Support	
  Ac7vi7es)	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
Output	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
Customer	
   Customer	
  
Perspec7ve	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
Service	
  
iv	
   Channels	
  
(CH)	
  
MarkeDng	
  &	
  Sales/	
  
Outbound	
  LogisDcs	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
Process	
  
	
  
Internal	
  Process	
  
Perspec7ve	
  
OperaDons	
  
vi	
   Key	
  Resources	
  
(KR)	
  
Learning	
  &	
  Growth	
  
Perspec7ve	
  
Firm	
  Infrastructure/	
  
HR	
  Management/	
  
Technology	
  
vii	
   Key	
  Partners	
  
(KP)	
  
Suppliers/Inputs	
   Procurement/	
  
Inbound	
  LogisDcs	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
Financial	
  
Perspec7ve	
  
Profit	
  (Margin)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Matrix	
  for	
  Selected	
  Strategic	
  Management	
  Tools	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
   Sheet	
  1	
  of	
  2	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
SIPOC	
  PROCESS	
   BALANCED	
  
SCORECARD	
  
(4	
  Perspec7ves)	
  
VALUE	
  CHAIN	
  
(Primary	
  Ac7vi7es/	
  
Support	
  Ac7vi7es)	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
Output	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
Customer	
   Customer	
  
Perspec7ve	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
Service	
  
iv	
   Channels	
  
(CH)	
  
MarkeDng	
  &	
  Sales/	
  
Outbound	
  LogisDcs	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
Process	
  
	
  
Internal	
  Process	
  
Perspec7ve	
  
OperaDons	
  
vi	
   Key	
  Resources	
  
(KR)	
  
Learning	
  &	
  Growth	
  
Perspec7ve	
  
Firm	
  Infrastructure/	
  
HR	
  Management/	
  
Technology	
  
vii	
   Key	
  Partners	
  
(KP)	
  
Suppliers/Inputs	
   Procurement/	
  
Inbound	
  LogisDcs	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
Financial	
  
Perspec7ve	
  
Profit	
  (Margin)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Matrix	
  for	
  Strategic	
  Management	
  Tools	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
   Sheet	
  1	
  of	
  2	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
SEMPORCES	
  CHAIN	
  
(Rod	
  King)	
  
4-­‐Box	
  Business	
  Model	
   Tool	
  …	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
Output	
  (Product/
Service/Value	
  Prop.)	
  
Customer	
  Value	
  
ProposiDon	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
Customers/Consumers	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
Retailers/Channels/
DistribuDon/	
  
Customer	
  RelaDonship	
  
Management	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
Processes/	
  
Strategies	
  
Key	
  Processes	
  
vi	
   Key	
  Resources	
  
(KR)	
  
Employees/Culture/
Brand/IP;	
  
Machinery/Infra/…	
  
Key	
  Resources	
  
vii	
   Key	
  Partners	
  
(KP)	
  
Suppliers/Inputs/	
  
Partners	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
Shared	
  
Value	
  
(Profit/	
  
People/	
  
Planet)	
  
Pain	
  
(-­‐)	
  
Profit	
  Formula	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Delight	
  
(+)	
  
Business	
  Model	
  Matrix	
  for	
  Strategic	
  Management	
  Tools	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
   Sheet	
  2	
  of	
  2	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
Project	
  1	
  
	
  
Project	
  2	
   Project	
  …	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Matrix	
  for	
  Projects	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model	
  Matrix”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  and	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
	
  
Enterprise	
  1	
  
	
  
Enterprise	
  2	
   Enterprise	
  …	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  Benchmark	
  for	
  Enterprises/Sectors/Industry/Organiza7on	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model	
  Benchmark”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  &	
  
Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Business	
  Model	
  Canvas	
  (BMC)	
  Topics	
  
(System)	
  
PAST	
  
(As	
  Was/	
  
Done/History)	
  
PRESENT	
  
(As	
  Is/	
  
Doing/Today)	
  
FUTURE	
  
(To	
  Be/	
  
To	
  Do/Someday)	
  
i	
   Value	
  ProposiDon	
  
(VP)	
  
ii	
   Customer	
  Segments	
  
(CS)	
  
iii	
   Customer	
  RelaDonships	
  
(CR)	
  
iv	
   Channels	
  
(CH)	
  
v	
   Key	
  AcDviDes	
  
(KA)	
  
vi	
   Key	
  Resources	
  
(KR)	
  
vii	
   Key	
  Partners	
  
(KP)	
  
viii	
   Cost	
  Structure	
  (-­‐)	
  
(C$)	
  
ix	
   Revenue	
  Streams	
  (+)	
  
(R$)	
  
Business	
  Model	
  –	
  Kanban	
  Board	
  
Simply	
  Share,	
  Capture,	
  Organize,	
  Present,	
  and	
  Evaluate	
  Any	
  Project	
  Idea	
  
The	
  “Business	
  Model-­‐Kanban	
  Board”	
  is	
  adapted	
  from	
  the	
  Business	
  Model	
  Canvas	
  (www.businessmodelgeneraPon.com)	
  
And	
  Is	
  Licensed	
  under	
  the	
  CreaPve	
  Commons	
  AQribuPon-­‐ShareAlike	
  3.0	
  Unported	
  License	
  
Contact	
  
Dr.	
  Rod	
  Kuhn	
  King	
  
rodkuhnhking@gmail.com	
  
	
  
VDD	
  University	
  for	
  the	
  Value	
  ProposiDon	
  
GeneraDon	
  
hQp://businessmodels.ning.com	
  
hQp://twiQer.com/RodKuhnKing	
  	
  
“No	
  Entrepreneur	
  LeJ	
  Behind	
  (NELB)”	
  
#VPGen.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hQp://businessmodels.ning.com	
  &	
  hQp://twiQer.com/RodKuhnKing	
  

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The 4 Interfaces for the Business Model Canvas and Storyboard: How to THINK OUT OF THE BOX for Business Model Innovation, Productivity, and Growth

  • 1. The  4  Interfaces  for  the  Business  Model  Canvas  and  Storyboard   Graphic  Organizers  for  Visually  Documen7ng,  Organizing,  and  Presen7ng  Topics  on  Any  System  or  Business  Model     ü  Stoneheap  Interface   (Topics/Elements/Blocks/   Honeycomb/Array/Cluster)     q  Chain  Interface   (List/Outline/Stack/ Swimlanes/Process  Map)     q  Tree  Interface   (Hierarchy/Matrix/Table/Family/   Affinity  Diagram/Donut/Mind  Map)     ü  Web  Interface   (Network/Cycle/Hybrid/   Theater/Concept  Map)                         Business  Model   Topics  (Elements/Blocks)   Business  Model   List  (Chain/Stack)   Business  Model   Tree  (Mind  Map/Matrix)   Business  Model   Web  (Canvas/Network)                                               “No  Entrepreneur  LeJ  Behind  (NELB)”   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing                                  
  • 2.   There  is  More  Than  One  Way   To  Visually  Present   The  Parts  or  Building  Blocks   Of   A  Business  Model   (System/Canvas/Storyboard)  
  • 3.   Exis7ng  Presenta7ons  Focus  on   2  Types  of  Graphic  Organizers:         ü  Business  Model  Stoneheap        (Randomly  Lis7ng/Explaining  Each  Topic;                  Brainstorming/Documen7ng  Each  Block)   ü  Business  Model  Web              (Business  Model  Canvas  With(out)  Linkages                Shown  in  Network  Diagram  or  Canvas)  
  • 4.   This  Presenta7on  Focuses  on   2  Types  of  Graphic  Organizers:         q Business  Model  List   q Business  Model  Tree  
  • 6.   i.  Value  ProposiDon  (VP)       ii.  Customer  Segments  (CS)         iii.  Customer  RelaDonships  (CR)         iv.  Channels  (CH)         v.  Key  AcDviDes  (KA)         vi.  Key  Resources  (KR)         vii.  Key  Partners  (KP)         viii.  Cost  Structure  (C$)             ix.  Revenue  Streams  (R$)       The  “9  Business  Model  Canvas  (BMC)  Topics”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and  is   Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License   9  Topics  of  Business  Model  Canvas  (BMC)   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea  
  • 7.   i.  Value  ProposiDon  (VP)    Google  Glass    “Seamless  and  empowering  computer/pla[orm:  Photo;  Videos;  Maps;  Search;  Internet  …”     ii.  Customer  Segments  (CS)    Luxury  users  who  consider  pocket  or  desktop  computers  as  “bulky”    App  Developers    Security  Professionals     iii.  Customer  RelaDonships  (CR)    Community  of  Early  Adopters      PromoPon-­‐CompePPons     iv.  Channels  (CH)    Online    Mail  Delivery      Retail  Stores     v.  Key  AcDviDes  (KA)    Closed/Open/Co-­‐InnovaPon  Prototyping    Viral  MarkePng    Story  Management     vi.  Key  Resources  (KR)    Google’s  Team/Management  Brand    IP    IT  Infrastructure    FaciliPes     vii.  Key  Partners  (KP)    OEM  Manufacturers  Venture  Capitalists:  KPCB;  Andersen  &  Horowitz  App  Developers    Android  Carriers     viii.  Cost  Structure  (C$)    Supplies;  Staff;  FaciliPes         ix.  Revenue  Streams  (R$)    US$1,500  per  item   Example:  9  Topics  of  Business  Model  Canvas  (BMC)  for  “Google  Glass”  Project   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  “Google  Glass”  Project  Idea:  Will  Project  Have  Minimum  Viable  Customers?   The  “9  Business  Model  Canvas  (BMC)  Topics”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 8.   i.  Value  ProposiDon  (VP)    What  are  customers’  goals/objec7ves/tasks/value  when  they  use  your  product/service/tool:    what  needs  or  aspira7ons  are  customers  trying  to  fulfill?     ii.  Customer  Segments  (CS)    How  would  you  describe  the  profile  (persona)  of  your  most  important  customer/consumer:  posi7ves/nega7ves?     iii.  Customer  RelaDonships  (CR)    How  do  you  maintain  or  enhance  rela7onships  with  customers  so  that  you  can  con7nuously  engage,      acquire,  and  retain  them?     iv.  Channels  (CH)    How  is  your  product/service  delivered  to  customers?     v.  Key  AcDviDes  (KA)    What  is  your  key  process  or  innova7ve  strategy  for  building  product/service/tool  as  well  as    gaining  compe77ve  advantage  in  the  marketplace?     vi.  Key  Resources  (KR)    What  are  your  key  resources  including  team,  technology,  and  infrastructure  for  achieving  your  value  proposi7on  or      customer’s  job-­‐to-­‐be-­‐done?     vii.  Key  Partners  (KP)    Who  are  key  suppliers,  strategic  alliances,  and  partners  that  help  in  delivering  value  proposi7on  for  customers?     viii.  Cost  Structure  (C$)    What  are  the  main  sources  and  items  of  cost  in  your  organiza7on?         ix.  Revenue  Streams  (R$)    What  are  the  main  sources  and  items  of  revenue  in  your  organiza7on?         Business  Model  Canvas  (BMC)  Checklist   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model  Canvas  (BMC)  Checklist  ”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and  Is   Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 10. Business  Model  Storyboard  (“Learning  Block”  is  omiQed  for  clarity)    Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  Above  “Business  Model  Storyboard”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and  Is   Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License   Business  Model  Canvas  (BMC)  Topics   (System)         i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Environment  
  • 11. Business  Model  Canvas  (BMC)  Topics   (System)         i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Matrix    -­‐  Blank   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 12. Business  Model  Canvas  (BMC)  Topics   (System)     Object  1     Object  2   Object  …   i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Matrix  for  Objects       Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 13. Business  Model  Canvas  (BMC)  Topics   (System)     SIPOC  PROCESS   BALANCED   SCORECARD   (4  Perspec7ves)   VALUE  CHAIN   (Primary  Ac7vi7es/   Support  Ac7vi7es)   i   Value  ProposiDon   (VP)   Output   ii   Customer  Segments   (CS)   Customer   Customer   Perspec7ve   iii   Customer  RelaDonships   (CR)   Service   iv   Channels   (CH)   MarkeDng  &  Sales/   Outbound  LogisDcs   v   Key  AcDviDes   (KA)   Process     Internal  Process   Perspec7ve   OperaDons   vi   Key  Resources   (KR)   Learning  &  Growth   Perspec7ve   Firm  Infrastructure/   HR  Management/   Technology   vii   Key  Partners   (KP)   Suppliers/Inputs   Procurement/   Inbound  LogisDcs   viii   Cost  Structure  (-­‐)   (C$)   Financial   Perspec7ve   Profit  (Margin)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Matrix  for  Selected  Strategic  Management  Tools   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   Sheet  1  of  2   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 14. Business  Model  Canvas  (BMC)  Topics   (System)     SIPOC  PROCESS   BALANCED   SCORECARD   (4  Perspec7ves)   VALUE  CHAIN   (Primary  Ac7vi7es/   Support  Ac7vi7es)   i   Value  ProposiDon   (VP)   Output   ii   Customer  Segments   (CS)   Customer   Customer   Perspec7ve   iii   Customer  RelaDonships   (CR)   Service   iv   Channels   (CH)   MarkeDng  &  Sales/   Outbound  LogisDcs   v   Key  AcDviDes   (KA)   Process     Internal  Process   Perspec7ve   OperaDons   vi   Key  Resources   (KR)   Learning  &  Growth   Perspec7ve   Firm  Infrastructure/   HR  Management/   Technology   vii   Key  Partners   (KP)   Suppliers/Inputs   Procurement/   Inbound  LogisDcs   viii   Cost  Structure  (-­‐)   (C$)   Financial   Perspec7ve   Profit  (Margin)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Matrix  for  Strategic  Management  Tools   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   Sheet  1  of  2   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 15. Business  Model  Canvas  (BMC)  Topics   (System)     SEMPORCES  CHAIN   (Rod  King)   4-­‐Box  Business  Model   Tool  …   i   Value  ProposiDon   (VP)   Output  (Product/ Service/Value  Prop.)   Customer  Value   ProposiDon   ii   Customer  Segments   (CS)   Customers/Consumers   iii   Customer  RelaDonships   (CR)   Retailers/Channels/ DistribuDon/   Customer  RelaDonship   Management   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   Processes/   Strategies   Key  Processes   vi   Key  Resources   (KR)   Employees/Culture/ Brand/IP;   Machinery/Infra/…   Key  Resources   vii   Key  Partners   (KP)   Suppliers/Inputs/   Partners   viii   Cost  Structure  (-­‐)   (C$)   Shared   Value   (Profit/   People/   Planet)   Pain   (-­‐)   Profit  Formula   ix   Revenue  Streams  (+)   (R$)   Delight   (+)   Business  Model  Matrix  for  Strategic  Management  Tools   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   Sheet  2  of  2   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 16. Business  Model  Canvas  (BMC)  Topics   (System)     Project  1     Project  2   Project  …   i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Matrix  for  Projects   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model  Matrix”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  and   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 17. Business  Model  Canvas  (BMC)  Topics   (System)     Enterprise  1     Enterprise  2   Enterprise  …   i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Business  Model  Benchmark  for  Enterprises/Sectors/Industry/Organiza7on   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model  Benchmark”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)  &   Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 18. Business  Model  Canvas  (BMC)  Topics   (System)   PAST   (As  Was/   Done/History)   PRESENT   (As  Is/   Doing/Today)   FUTURE   (To  Be/   To  Do/Someday)   i   Value  ProposiDon   (VP)   ii   Customer  Segments   (CS)   iii   Customer  RelaDonships   (CR)   iv   Channels   (CH)   v   Key  AcDviDes   (KA)   vi   Key  Resources   (KR)   vii   Key  Partners   (KP)   viii   Cost  Structure  (-­‐)   (C$)   ix   Revenue  Streams  (+)   (R$)   Business  Model  –  Kanban  Board   Simply  Share,  Capture,  Organize,  Present,  and  Evaluate  Any  Project  Idea   The  “Business  Model-­‐Kanban  Board”  is  adapted  from  the  Business  Model  Canvas  (www.businessmodelgeneraPon.com)   And  Is  Licensed  under  the  CreaPve  Commons  AQribuPon-­‐ShareAlike  3.0  Unported  License  
  • 19. Contact   Dr.  Rod  Kuhn  King   rodkuhnhking@gmail.com     VDD  University  for  the  Value  ProposiDon   GeneraDon   hQp://businessmodels.ning.com   hQp://twiQer.com/RodKuhnKing     “No  Entrepreneur  LeJ  Behind  (NELB)”   #VPGen.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hQp://businessmodels.ning.com  &  hQp://twiQer.com/RodKuhnKing