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Fiber	
  
To	
  provide	
  superfast	
  
Internet	
  
	
  
	
  
	
  
Nest	
  
To	
  provide	
  smart	
  products	
  
for	
  home	
  (Internet	
  of	
  
Things)	
  
	
  
	
  
Calico	
  
To	
  fight	
  age-­‐related	
  
diseases	
  
	
  
	
  
	
  
Google	
  X	
  
To	
  work	
  on	
  big	
  break-­‐
throughs	
  
	
  	
  
	
  
Google	
  Ventures	
  
To	
  fund	
  bold	
  new	
  ventures	
  
	
  
	
  
	
  
	
  
…	
  
	
  
	
  
	
  
	
  
Google	
  Capital	
  
To	
  invest	
  in	
  long-­‐term	
  tech	
  
trends	
  
	
  
	
  
	
  
	
  
Google	
  
“To	
  organize	
  the	
  world's	
  
informa@on	
  and	
  make	
  it	
  
universally	
  accessible	
  and	
  
useful.”	
  
Search;	
  Android;	
  You-­‐
Tube;	
  Apps;	
  Maps;	
  Ads	
  
Job	
  To	
  Get	
  Done	
  (Market/Goal):	
  Create	
  a	
  cleaner	
  and	
  more	
  accountable	
  organiza@on	
  while	
  achieving	
  
sustainable	
  compe@@ve	
  advantage	
  
	
  
(Collec@on	
  of	
  companies;	
  
Ambidextrous	
  Organiza@on)	
  
	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  A	
  “Galaxy”	
  of	
  Google’s	
  Ambidextrous	
  Program	
  
World-­‐class	
  Coaching	
  on	
  Business	
  Model	
  Moviemaking	
  &	
  Econgineering	
  for	
  Less	
  Than	
  $10/Month:	
  hGp://businessmodels.ning.com	
  	
  	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hGp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
TRANSITION	
  
(Chasm)	
  
Business	
  Model	
  Experimenta3on:	
  
Discovery	
  and	
  Valida@on	
  
Business	
  Model	
  Execu3on:	
  
Improvement	
  and	
  Scaling	
  
Job	
  To	
  Get	
  Done	
  
Alphabet’s	
  Ambidextrous	
  Strategy	
  PorRolio	
  
	
  
How	
  	
  oogle	
  	
  	
  	
  	
  	
  Applies	
  the	
  Ambidexterity	
  Principle	
  and	
  Loop	
  in	
  its	
  New	
  Ambidextrous	
  Business	
  Model	
  
	
  
World-­‐class	
  Coaching	
  on	
  Business	
  Model	
  Storytelling	
  &	
  Econgineering	
  for	
  Less	
  Than	
  $10/Month:	
  hVp://businessmodels.ning.com	
  	
  	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hGp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
Changing	
  Environment	
  
(Uncertainty)	
  
Stable	
  Environment	
  
(Certainty)	
  
Sustaining	
  
Innova@on	
  
Disrup@ve	
  
Innova@on	
  
DisrupXve	
  
InnovaXon	
  
Strategy	
  
Red	
  Ocean	
  
Strategy	
  
Stuck-­‐in-­‐
the-­‐Middle	
  
Strategy	
  
Blue	
  
Ocean	
  
Strategy	
   	
  
	
  
IMPROVEMENT	
  	
  
(Validated/Core)	
  
PROJECTS	
  
	
  
(EXPLOITATION	
  CULTURE)	
  
Differen-­‐
XaXon	
  
Strategy	
  
MEDIUM/LONG-­‐
TERM	
  PROFIT:	
  
Moonshot	
  Projects	
  
q Self-­‐driving	
  cars	
  
q Delivery	
  drones	
  
q Virtual	
  Reality	
  
q WiFi	
  Hub	
  
q Cancer-­‐
detec@ng	
  pill	
  
q Nest	
  
SHORT-­‐TERM	
  
PROFIT:	
  
Internet	
  Projects	
  
q Google	
  Search	
  
q Google	
  Photos	
  
q Google	
  Now	
  
q Chrome	
  
q Google	
  Maps	
  
q YouTube	
  
q Android	
  OS	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  INNOVATION	
  
	
  	
  (Startup/Moonshot)	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  PROJECTS	
  
	
  
(EXPLORATION	
  CULTURE)	
  
	
  
	
  
	
  
Ambidextrous	
  Program	
  
TRANSITION	
  
(Chasm)	
  
Business	
  Model	
  Experimenta3on:	
  
Discovery	
  and	
  Valida@on	
  
Business	
  Model	
  Execu3on:	
  
Improvement	
  and	
  Scaling	
  
Job	
  To	
  Get	
  Done	
  
Alphabet’s	
  Ambidextrous	
  Strategy	
  PaleVe	
  
	
  
How	
  	
  oogle	
  	
  	
  	
  	
  	
  Applies	
  the	
  Ambidexterity	
  Principle	
  and	
  Loop	
  in	
  its	
  New	
  Ambidextrous	
  Business	
  Model	
  
	
  
World-­‐class	
  Coaching	
  on	
  Business	
  Model	
  Storytelling	
  &	
  Econgineering	
  for	
  Less	
  Than	
  $10/Month:	
  hVp://businessmodels.ning.com	
  	
  	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hGp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
Changing	
  Environment	
  
(Uncertainty)	
  
Stable	
  Environment	
  
(Certainty)	
  
Sustaining	
  
Innova@on	
  
Disrup@ve	
  
Innova@on	
  
AdapXve	
  
Strategy	
  
Visionary	
  
Strategy	
  
Renewal	
  
Strategy	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  INNOVATION	
  
	
  	
  (Startup/Moonshot)	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  PROJECTS	
  
	
  
(EXPLORATION	
  CULTURE)	
  
Shaping	
  
Strategy	
   	
  
	
  
IMPROVEMENT	
  	
  
(Validated/Core)	
  
PROJECTS	
  
	
  
(EXPLOITATION	
  CULTURE)	
  
Classic	
  
Strategy	
  
MEDIUM/LONG-­‐
TERM	
  PROFIT:	
  
Moonshot	
  Projects	
  
q Self-­‐driving	
  cars	
  
q Delivery	
  drones	
  
q Virtual	
  Reality	
  
q WiFi	
  Hub	
  
q Cancer-­‐
detec@ng	
  pill	
  
q Nest	
  
SHORT-­‐TERM	
  
PROFIT:	
  
Internet	
  Projects	
  
q Google	
  Search	
  
q Google	
  Photos	
  
q Google	
  Now	
  
q Chrome	
  
q Google	
  Maps	
  
q YouTube	
  
q Android	
  OS	
  
	
  
	
  
	
  
Ambidextrous	
  Program	
  
Explore	
  
TRANSITION	
  
(Chasm)	
  
Ramp	
  up	
  
Reconfigure	
  
Pretotype	
  
Prototype	
  
Exploit	
  
	
  
	
  
IMPROVEMENT	
  	
  
(Validated/Core)	
  
PROJECTS	
  
	
  
(EXPLOITATION	
  CULTURE)	
  
Business	
  Model	
  Experimenta3on:	
  
Discovery	
  and	
  Valida@on	
  
Business	
  Model	
  Execu3on:	
  
Improvement	
  and	
  Scaling	
  
Job	
  To	
  Get	
  Done	
  
World-­‐class	
  Coaching	
  on	
  Business	
  Model	
  Storytelling	
  &	
  Econgineering	
  for	
  Less	
  Than	
  $10/Month:	
  hVp://businessmodels.ning.com	
  	
  	
  
Ambidextrous	
  Growth	
  Strategist.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hGp://businessmodels.ning.com	
  &	
  @rodKuhnKing	
  
Changing	
  Environment	
  
(Uncertainty)	
  
Stable	
  Environment	
  
(Certainty)	
  
Sustaining	
  
Innova@on	
  
Disrup@ve	
  
Innova@on	
  
	
  
	
  
	
  
Ambidextrous	
  Program	
  
MEDIUM/LONG-­‐
TERM	
  PROFIT:	
  
Moonshot	
  Projects	
  
q Self-­‐driving	
  cars	
  
q Delivery	
  drones	
  
q Virtual	
  Reality	
  
q WiFi	
  Hub	
  
q Cancer-­‐
detec@ng	
  pill	
  
q Nest	
  
SHORT-­‐TERM	
  
PROFIT:	
  
Internet	
  Projects	
  
q Google	
  Search	
  
q Google	
  Photos	
  
q Google	
  Now	
  
q Chrome	
  
q Google	
  Maps	
  
q YouTube	
  
q Android	
  OS	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  INNOVATION	
  
	
  	
  (Startup/Moonshot)	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  PROJECTS	
  
	
  
(EXPLORATION	
  CULTURE)	
  
Alphabet’s	
  Ambidextrous	
  Project	
  AcXviXes	
  
	
  
How	
  	
  oogle	
  	
  	
  	
  	
  	
  Applies	
  the	
  Ambidexterity	
  Principle	
  and	
  Loop	
  in	
  its	
  New	
  Ambidextrous	
  Business	
  Model	
  
	
  

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Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions

  • 1. Fiber   To  provide  superfast   Internet         Nest   To  provide  smart  products   for  home  (Internet  of   Things)       Calico   To  fight  age-­‐related   diseases         Google  X   To  work  on  big  break-­‐ throughs         Google  Ventures   To  fund  bold  new  ventures           …           Google  Capital   To  invest  in  long-­‐term  tech   trends           Google   “To  organize  the  world's   informa@on  and  make  it   universally  accessible  and   useful.”   Search;  Android;  You-­‐ Tube;  Apps;  Maps;  Ads   Job  To  Get  Done  (Market/Goal):  Create  a  cleaner  and  more  accountable  organiza@on  while  achieving   sustainable  compe@@ve  advantage     (Collec@on  of  companies;   Ambidextrous  Organiza@on)                                                          -­‐  A  “Galaxy”  of  Google’s  Ambidextrous  Program   World-­‐class  Coaching  on  Business  Model  Moviemaking  &  Econgineering  for  Less  Than  $10/Month:  hGp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing  
  • 2. TRANSITION   (Chasm)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   Alphabet’s  Ambidextrous  Strategy  PorRolio     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model     World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on   DisrupXve   InnovaXon   Strategy   Red  Ocean   Strategy   Stuck-­‐in-­‐ the-­‐Middle   Strategy   Blue   Ocean   Strategy       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Differen-­‐ XaXon   Strategy   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)         Ambidextrous  Program  
  • 3. TRANSITION   (Chasm)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   Alphabet’s  Ambidextrous  Strategy  PaleVe     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model     World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on   AdapXve   Strategy   Visionary   Strategy   Renewal   Strategy                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)   Shaping   Strategy       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Classic   Strategy   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS         Ambidextrous  Program  
  • 4. Explore   TRANSITION   (Chasm)   Ramp  up   Reconfigure   Pretotype   Prototype   Exploit       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on         Ambidextrous  Program   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)   Alphabet’s  Ambidextrous  Project  AcXviXes     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model