The business world of today is radically different from the business world of yesterday. Tomorrow's business world would in fact be more different. Amidst the rapid change taking place in the business world, many business theories, tools, and methodologies are not providing guidance into how to better organize and manage both present and future realities. More than ever, it is becoming increasingly difficult to make sense of present and future business realities. The old paradigms of business are no longer adequate. It's time for a new paradigm of business in today's world of globalization and increasing geographical dispersal of an organization's workforce. Enter "Conversational Network Theory of Everything (CNToE)." Pioneered by Dr. Rod King, Conversational Network Theory (CNToE) is based on a single assumption: "A Market is a conversation between customers and performers." This assumption has huge implications, some of which are illustrated in this presentation.

1. Every Business, Department, Unit, or
Organiza7on
is
A Mini-Social Network
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)

2. A Social Network
is
A Conversa7on Ecosystem
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)

3. A Social Network
is
A Conversa7on Ecosystem
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
We are Increasingly Living in a ConversaAon Economy:
The Internet of Conversa7ons (IoC)

4. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
A customer tacitly/
explicitly makes a
request for a job to get
done especially for a
reward or payment.
A performer iteraAvely
delivers a product/
service to fulfill a
customer’s request or
need.

5. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
Customer
Performer

6. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
Customer
Performer
Request
(Reward)

7. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
Customer
Performer
Offer
(Product/
Service)
Request
(Reward)

8. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
Customer
Performer
Conversa6on
(Shared Value)
Offer
(Product/
Service)
Request
(Reward)

9. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
(Demander)
Customer
Performer
(Supplier)
Conversa6on
(Shared Value)
Offer
(Product/
Service)
Request
(Reward)

10. A Market
is
A Conversa7on
Between
A Customer and Performer
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
WHO
HOW
WHY
WHAT
Request
(Reward)

11. ORPHAN
(Stone)
ConversaAon
CHAIN
(Linear/Pipe)
ConversaAon
TREE
(Hierarchical/V-)
ConversaAon
TRIANGLE
(Network)
ConversaAon
WEB
(Network)
ConversaAon
No Market 1-Sided Market 2-Sided Market 2-Sided Market MulA-sided Market
Offline
ConversaAons
Online
ConversaAons
Specific
Organiza7ons
Supplier
(Performer)
Customer 1
Customer 2
Customer 1
Customer 2
Customer 1
Customer 2
Customer 3
Supplier
(Performer)
Supplier
(Performer)
Supplier
(Performer)
Customer
Supplier
(Performer)
Pain/Delight (-/+): ….....
World-class Coaching on Request Sprint Map & Master of Business Model Engineering (MBME). Design Sprint Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Bold Request/Job To Get Done (JTGD): ..............................................
5 Stages in the Evolu7on of a Conversa7on Network
Simply Visualize and Predict Pa`erns in the EvoluAon of a ConversaAon Network
1 43 52
Integrated Conversa7on Network

12. ORPHAN
(Stone)
ConversaAon
CHAIN
(Linear/Pipe)
ConversaAon
TREE
(Hierarchical/V-)
ConversaAon
TRIANGLE
(Network)
ConversaAon
WEB
(Network)
ConversaAon
No Market 1-Sided Market 2-Sided Market 2-Sided Market MulA-sided Market
Offline
ConversaAons
q Classic Factory
q Retail (Grocery)
q Classic Taxi/Hotel
q Bookstore
q Bank; Shopping Mall
q Classic Radio/TV Sta6on
q Classic Newspaper
q Mega-Supermarkets
q Da6ng Agency
q Single’s Club
q Taxi Agency
q Airline Company
q Healthcare Provider (Hospital)
q Game Console Manufacturer
q Credit Card Supplier
q Auc6on Aggregator
Online
ConversaAons
q eProduct Sellers
q eBookstore
q eFranchise
q Online Bank
q Opera6ng System
q Photo-sharing Site
q Peer-to-Peer (P2P) Exchange
q Internet Telephone
Specific
Organiza7ons
* Apple Computer
* Sony (CD Player)
* Original iTunes
* Hewle< Packard (HP)
* Yellow Pages
* Match.com
* Lulu.com * PayPal
* Apple (iTunes; iPod)
* Google * Facebook * Apple
* Amazon * YouTube * Uber
* Airbnb * Visa *MasterCard
Supplier
(Performer)
Customer 1
Customer 2
Customer 1
Customer 2
Customer 1
Customer 2
Customer 3
Supplier
(Performer)
Supplier
(Performer)
Supplier
(Performer)
Customer
Supplier
(Performer)
Pain/Delight (-/+): ….....
World-class Coaching on Request Sprint Map & Master of Business Model Engineering (MBME). Design Sprint Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Bold Request/Job To Get Done (JTGD): ..............................................
5 Stages in the Evolu7on of a Conversa7on Network
Simply Visualize and Predict Pa`erns in the EvoluAon of a ConversaAon Network
1 43 52
Integrated Conversa7on Network

13. A Business Model
Describes
the Nature of Conversa7on Between
the Customer and Performer
While They are
CreaAng Shared Value or Profit
in
An Ecosystem
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
(Demander)
Customer
Performer
(Supplier)
Conversa6on
(Shared Value)
Offer
(Product/
Service)
Request
(Reward)

14. What’s the
Business Model of Your Organiza7on?
CONVERSATION NETWORK THEORY OF EVERYTHING (CNToE)
(Demander)
Customer
Performer
(Supplier)
Conversa6on
(Shared Value)
Offer
(Product/
Service)
Request
(Reward)

15. Every Mee7ng
Is
A Fractal Conversa7on:
A Conversa7on About Conversa7on
(Second-order Cyberne6cs)