The document describes a methodology called DB-MAIL that combines tools from Six Sigma, Lean Startup, TRIZ, and other approaches to rapidly discover and solve problems for product disruptors. It outlines the DB-MAIL cycle which includes steps for Define, Build, Learn, Measure, Improve, and Analyze. For each step, it lists specific tools and techniques from the different approaches that can be applied at that stage to address problems and drive innovation.

1. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
D
Learn
Problem
Build
B
M Measure
L
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

2. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
D
Learn
Problem
(Ideas/Value
Curve)
Build
B
M Measure
L
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

3. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Six
Sigma
Ideas/Tools
Problem
D
(Ideas/Value
Curve)
Build
B
Project
Charter
Voice
of
Customer
Level
of
Defects
Process
Map
(SIPOC)
Process
Control
Learn
M Measure
L
Brainsstorming
“To
Be”
Value
Stream
Map
Mistake
Proofing
Improve
I
“As
Is”
Value
Stream
Map
Process
Capability
Measurement
System
Analysis
Pareto
Chart
Root-­‐Cause
Analysis
(Fishbone
Diagram)
5
Whys
Value
Analysis
Process
Cycle
Efficiency
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

4. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Lean
Startup
Ideas/Tools
Learn
D
L
Build
Problem
(Ideas/Value
Curve)
B
Customer
Archetype
Customer
Development
(Get
Out
Of
Building)
Genchi
Gembutsu
(Go
and
See
for
Yourself)
Validated
Learning
Vision
(Leap
of
Faith)
Learning
Milestones
Strategy:
Analog/AnIlog
Catalog
of
Pivots
Product:
Minimum
Viable
Product-­‐Market
Fit
Value
Hypothesis
Adap6ve
Organiza6on
Growth
Hypothesis
Small
Batches
Con6nuous
Deployment
S6cky
Engine
of
Growth
Viral
Engine
of
Growth
Paid
Engine
of
Growth
Business
Model
Test
(Min.
Viable
Product)
Innova6on
Accoun6ng
Cohort
Analysis
(A/B)
Metrics:
Ac6onable
(Pirate
Metrics)
Kanban
M Measure
5
Whys
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

5. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
TRIZ
Ideas/Tools
Build
Problem
D
(Ideas/Value
Curve)
B
Contradic6on
(Trade-­‐off)
Zone
of
Conflict
Mul6screen
(3x3)
–
System
Operator
S-­‐Curve
Scenario
Learn
40
Inven6ve
Principles
4
Separa6on
Principles
76
Standard
Solu6ons
Database
of
Scien6fic
Effects
Evolu6onary
Trends
M Measure
L
Ideal
Final
Result
Ideality
(Self-­‐X)
Resources
Fields
Improve
I
Func6onal
Analysis
Su-­‐Field
Analysis
Root-­‐Contradic6on
Analysis
(“5
Whys”)
Subversion
Analysis
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

6. DB-­‐MAIL
Cycle
for
Product
Disruptors:
7
Habits
of
Highly
Effec6ve
People
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
7
Habits
of
Highly
Effec6ve
People
D
Build
Problem
(Ideas/Value
Curve)
B
Seek
first
to
understand,
then
to
be
understood
Be
proac6ve
Put
first
things
first
Synergize
Learn
L
Sharpen
the
saw
M Measure
Begin
with
the
end
in
mind
Think
win/win
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing