This document presents a template for documenting a business model story using a Red Ocean Disruption (ROD) storyboard. The storyboard captures the vision, present performance, strategy and execution cycle, and future performance of a product/service/business model. It is intended to help cost-effectively improve and disrupt products, services, business models, and brands.

1.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi*on
A:
Acquisi*on
A:
Ac*va*on
A:
Ac*va*on
R:
Reten*on
R:
Reten*on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu*on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup:on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

2. BLANK
TEMPLATE

3. Red
Ocean
DisrupHon
(ROD)
Storyboard
for
Documen*ng
Business
Model
Story
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Value
Crea)on
Value
Delivery
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu*on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

4.
Red
Ocean
DisrupHon
(R.O.D.)
Topics:
Explana*ons
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Date:
………………………………..
1 VISION
(“LEAP
OF
FAITH”):
Brief
statement
or
tagline
that
describes
a
dream
benefit,
trade-­‐off,
ul*mate
want/need,
apparently
impossible
goal,
or
ideal
final
result
of
a
system
(project/business
model/
product/service)
for
a
targeted
customer
segment
(“tribe”)
2 PRESENT
PERFORMANCE
(“RED
OCEAN”):
Current
level
of
outcomes,
results,
trade-­‐offs,
specifica*ons
of
a
business
model
(system/product/service)
from
business
(internal)
and
customer
(external)
perspec)ves
for
a
product/service/business
model/tool/system
3 STRATEGY,
BUSINESS
MODEL,
AND
EXECUTION
CYCLE:
Set
of
itera*ve
processes
and
ac*vi*es
as
well
as
business
model
disrup*on
for
winning
customers
in
a
compe**ve
environment
as
well
as
detailed
tac*cs
and
experimental
ac*ons
for
the
business
model
(system/product/service)
to
achieve
future
performance
specifica*ons
4 FUTURE
PERFORMANCE
(“BLUE
OCEAN”):
Desired,
proposed,
or
hypothe*cal
level
of
outcomes
(results,
trade-­‐offs,
or
specifica*ons)
in
the
short/medium/long-­‐term
from
business
(internal)
and
customer
perspec)ves
for
a
product/service/business
model/tool/system
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing