The document describes a roller coaster model for business model and system lifecycles. It shows that every living system has a dynamic mix of emergent and deliberate problems at different stages of maturity and complexity. Systems progress from simple to complex as they develop from emergent unknown stages to more deliberate known stages through continuous innovation and improvement.

1. Roller
Coaster
Model
BUSINESS
MODEL
Lifecycle
Every
Living
System
(Business
Model)
has
a
Dynamic
Mix
of
Emergent
and
Deliberate
Problems
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hFp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
EMERGENT
BUSINESS
MODEL:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
BUSINESS
MODEL:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Plan
&
Execute
(Six
Sigma/Planning
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
Complex
Business
Model
ChaoNc
Business
Model
Stable
Business
Model
Simple
Business
Model
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
Problem-­‐
SoluOon
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Hypothesize
&
Experiment
(Lean
Startup/EffectuaOon
Project)
ConOnuous
Innova'on
Culture/Habit
ConOnuous
Improvement
Culture/Habit
TransiNon

2. Roller
Coaster
Model
SYSTEM
Lifecycle
Every
Living
System
(Business
Model)
has
a
Dynamic
Mix
of
Emergent
and
Deliberate
Problems
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hFp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
Plan
&
Execute
(Six
Sigma/Planning
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
ORGANIZATION
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
EMERGENT
SYSTEM:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
SYSTEM:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Complex
System
ChaoNc
System
Stable
System
Simple
System
Hypothesize
&
Experiment
(Lean
Startup/EffectuaOon
Project)
ConOnuous
Innova'on
Culture/Habit
ConOnuous
Improvement
Culture/Habit
TransiNon

3. Roller
Coaster
Model
SYSTEM
Lifecycle
Every
Living
System
(Business
Model)
has
a
Dynamic
Mix
of
Emergent
and
Deliberate
Problems
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hFp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
Plan
&
Execute
(Six
Sigma/Planning
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
Problem-­‐
SoluOon
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
ORGANIZATION
EMERGENT
SYSTEM:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
SYSTEM:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Hypothesize
&
Experiment
(Lean
Startup/EffectuaOon
Project)
ConOnuous
Innova'on
Culture/Habit
ConOnuous
Improvement
Culture/Habit
Complex
System
ChaoNc
System
Stable
System
Simple
System
TransiNon

4. Roller
Coaster
Model
PRODUCT
Lifecycle
Every
Living
System
(Business
Model)
has
a
Dynamic
Mix
of
Emergent
and
Deliberate
Problems
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hFp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
Plan
&
Execute
(Six
Sigma/Planning
Project)
Unpredictable
Environment
Predictable
Environment
O.T.H.E.R.
Loop
Problem-­‐
SoluOon
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Low
Uncertainty/
Risk
Extreme
Uncertainty/
Risk
ORGANIZATION
EMERGENT
PRODUCT:
Unknown/Unvalidated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
DELIBERATE
PRODUCT:
Known/Validated
PROBLEMS,
CAUSES,
SOLUTIONS,
AND
IMPACTS
Hypothesize
&
Experiment
(Lean
Startup/EffectuaOon
Project)
ConOnuous
Innova'on
Culture/Habit
ConOnuous
Improvement
Culture/Habit
Complex
Product
ChaoNc
Product
Stable
Product
Simple
Product
TransiNon

5. Register
at
www.visionaryd.com
to
learn
more
about
Customer
Growth
Hacking.
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
S:
Supplier
C:
Customer
Product/Service
Business
Model
Strip
Business
Model
Canvas
vs.
Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Payment
(Bulk;
Installment)
SIMPLICITY
COMPLEXITY
vs.
Business
Model
Canvas
Source:
hTp://en.wikipedia.org/wiki/Business_Model_Canvas

6. Register
at
www.visionaryd.com
to
learn
more
about
Customer
Growth
Hacking.
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
S:
Supplier
C:
Customer
Product/Service
Business
Model
Strip
Business
Model
Canvas
vs.
Business
Model
Strip
Rapidly
Visualize
and
Prototype
a
Business
Model
Payment
(Margin;
Strategy)
SIMPLICITY
COMPLEXITY
vs.
Business
Model
Canvas
Customer
Growth
Engine
(CGE)
Enterprise
Engine
(EE)
Value
Engine
(VE)
Based
on:
hTp://en.wikipedia.org/wiki/Business_Model_Canvas
Core
Competence

7. O.T.H.E.R.
Loop
Universal
Problem
Solving
Con'nuously
Discover
and
Solve
Emergent
and
Deliberate
Problems
Everywhere
World-­‐class
Coaching
on
Lean
Startup
&
Customer
Growth
Hacking
for
Less
Than
$10/Month:
hFp://businessmodels.ning.com
Lean
Startup
Coach.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hEp://businessmodels.ning.com
&
hEp://twiEer.com/RodKuhnKing
O:
Observe
T:
Think
H:
Hypothesize
E:
Experiment
R:
Reflect
O.T.H.E.R.
Loop