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The 8 Core Drivers of Unhappy People, Products, and Workplaces: Why the World Needs Gamification, Now!
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Customer Gamifica/on Pyramid:
8 Core Drivers of Unhappy People, Products, and Workplaces Profitably Create, Deliver, and Share Happiness Drivers of Unhappiness S: SPIRITUAL Unhappiness q Powerlessness q Low Self-‐esteem q IdenFty Crisis q Incompetence/Unskilled (Constraints/Barriers/Obstacles) q InjusFce/Selfishness q Disunity/Hopelessness q Society’s DeterioraFon q Being Unrecognized Achiever Compe99on E: EMOTIONAL Unhappiness q Loneliness/Lack of Support q RejecFon/Being Bullied q MiscommunicaFon q Feeling Unloved/Unwanted q Apathy/Ugliness q No Romance q Poor Exchanges q Egocentrism q No Big-‐picture Sense or Meaning q Disempowerment & Low Status Socializer q No Social Influence q Trouble/Conflict/Fights Collabora9on I: INTELLECTUAL Unhappiness q Ignorance/Mental Block q Boredom/Delay q Confusion/Complexity q Chaos/Being Lost q Indecision/Doubt q Secrets/Mystery q Uncertainty q Inaccessibility Discoverer q Info Overload q Mundaneness Explora9on P: PHYSICAL Unhappiness q Fear/Tension q Hunger/Waste q FaFgue/Stress q Sickness/Death q Physical Pain q Poverty/Debt q Physical Craving q Danger/Stress Survivor Survival Customer/Job To Get Done/BUMP: q Scarcity q No Sign of Accomplish-‐ ment #4ROD. Dr. Rod King. rodkuhnhking@gmail.com & hFp://businessmodels.ning.com & hFp://twiFer.com/RodKuhnKing
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