Today, organizations must manage for profit improvement as well as profit innovation in order to achieve sustainable competitive advantage. The BCG-Business Model Strip, which uses components of a BCG-Business Model, provides a holistic and versatile tool for improving and innovating on profit models. Unlike in business model visualization tools like the Business Model Canvas and Lean Canvas, the BCG-Business Model Strip provides a comprehensive framework for discovering Big Urgent Market Problems (BUMPs) in an environment, developing a relevant business strategy and business model that can be tested and validated.

1. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
(Enterprise
Engine:
Creates
Value)
VALUE
PROPOSITION
(Customer
Growth
Engine:
Delivers
Value)
PROFIT
MARGIN
(Value
Engine:
Captures
Value)

2. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
(“Build”)
VALUE
PROPOSITION
(“Learn”)
PROFIT
MARGIN
(“Measure”)

3. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
PROFIT
MARGIN

4. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
Cost
Model
(Pain)
PROFIT
MARGIN
Revenue
Model
(Delight)

5. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

6. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)

7. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
Product/Service
(Ideal
SoluTon)
Customer
Segment
(Goal/Constraints)
Channels/RelaDon-­‐
ships
(DistribuTon)
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
ENVIRONMENT
(Trade-­‐off)

8. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
Suppliers/Inputs
(Key
Partners)
Value
Chain
(Key
AcTviTes)
Product/Service
(Ideal
SoluTon)
Customer
Segment
(Goal/Constraints)
OrganizaDon
(Key
Resources)
Channels/RelaDon-­‐
ships
(DistribuTon)
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
ENVIRONMENT
(Trade-­‐off)

9. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
Suppliers/Inputs
(Key
Partners)
Value
Chain
(Key
AcTviTes)
Product/Service
(Ideal
SoluTon)
Customer
Segment
(Goal/Constraints)
OrganizaDon
(Key
Resources)
Channels/RelaDon-­‐
ships
(DistribuTon)
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
ENVIRONMENT
(Trade-­‐off)
3
a
0
13 2
3
b
3
c
2
a
2
b
2
c

10. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
Suppliers/Inputs
(Key
Partners)
-­‐ What
are
the
inputs?
-­‐ Who
are
our
suppliers?
-­‐ Who
are
our
partners?
Value
Chain
(Key
AcTviTes)
-­‐
How
are
we
configured
to
deliver
on
customer
demand?
-­‐
What
do
we
do
in-­‐house?
-­‐ What
do
we
outsource?
Product/Service
(Ideal
SoluTon)
-­‐
What
are
we
offering
the
customers
to
saEsfy
their
needs?
Customer
Segment
(Goal/Constraints)
-­‐
Which
customers
do
we
seek
to
serve?
-­‐
Which
of
their
needs
do
we
seek
to
address?
OrganizaDon
(Key
Resources)
-­‐
What/How
do
we
deploy
and
develop
our
people
to
sustain
and
enhance
our
compeEEve
advantage?
Channels/RelaDon-­‐
ships
(DistribuTon)
-­‐
What
are
channels
for
delivering
product/service
to
customers?
-­‐
What
are
our
relaEonships?
Cost
Model
(Pain)
How
do
we
configure
our
assets
and
costs
to
profitably
deliver
on
our
value
proposiEon?
PROFIT
MARGIN
(Shared
Value;
Strategy)
-­‐
What
is
our
profit
margin/strategy?
-­‐
What
is
the
customer
experience?
Revenue
Model
(Delight)
How
are
we
compensated
for
our
offering?
ENVIRONMENT
(Trade-­‐off):
What
is
the
trade-­‐off
(pain;
delight)
for
Job
To
Get
Done?

11. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

12. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

13. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

14. AMBIDEXTROUS
STRATEGY
ROADMAP
How
Every
Great
Leader,
Strategist,
and
Team
Creates
Win-­‐Win
SoluDons

15. AMBIDEXTROUS
STRATEGY
ROADMAP
How
Every
Great
Leader,
Strategist,
and
Team
Creates
Win-­‐Win
SoluDons
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
VISION/GOAL/OBJECTIVE
TACTICS
(Tools
&
Actual
Outcomes
for
ConDnuous
InnovaDon
and
Improvement)
PROBLEM
OF
P.E.S.T.L.I.E.D.
SYSTEM
(Trade-­‐off:
Win-­‐Lose;
Delight-­‐Pain
for
Job
To
Get
Done)
STRATEGY
How?
Why?

16. AMBIDEXTROUS
STRATEGY
ROADMAP
How
Every
Great
Leader,
Strategist,
and
Team
Creates
Win-­‐Win
SoluDons
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
VISION/GOAL/OBJECTIVE
Ambidextrous
Principle
(Ideal
Win-­‐Win
SoluTon)
TACTICS
(Tools
&
Actual
Outcomes
for
ConDnuous
InnovaDon
and
Improvement)
Red
Ocean
DisrupDon
(ROD)
Storyboard:
Kanban
OTHER
Loop
Business
Ecosystem
Story
Tool
(B.E.S.T.)
BCG-­‐Business
Model
Strip
(Pipe;
Valley;
Diamond)
PROBLEM
OF
P.E.S.T.L.I.E.D.
SYSTEM
(Trade-­‐off:
Win-­‐Lose;
Delight-­‐Pain
for
Job
To
Get
Done)
STRATEGY
Strategy
PaleWe
(Ambidextrous
Loop;
3D-­‐Value
Map)
How?
Why?
Ambidexterity
Spectrum/Loop
B.E.S.T.
8
Key
Roles

17. AMBIDEXTROUS
STRATEGY
ROADMAP
How
Every
Great
Leader,
Strategist,
and
Team
Creates
Win-­‐Win
SoluDons
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
VISION/GOAL/OBJECTIVE
Ambidextrous
CompeDDve
Advantage
(Ideal
Win-­‐Win
SoluTon)
TACTICS
(Tools
&
Actual
Outcomes
for
ConDnuous
InnovaDon
and
Improvement)
Red
Ocean
DisrupDon
(ROD)
Storyboard:
Kanban
OTHER
Loop
Business
Ecosystem
Story
Tool
(B.E.S.T.)
BCG-­‐Business
Model
Strip
(Pipe;
Valley;
Diamond)
PROBLEM
OF
P.E.S.T.L.I.E.D.
SYSTEM
(Trade-­‐off:
Win-­‐Lose;
Delight-­‐Pain
for
Job
To
Get
Done)
STRATEGY
Strategy
PaleWe
(Ambidextrous
Loop;
3D-­‐Value
Map)
How?
Why?
Ambidexterity
Spectrum/Loop
B.E.S.T.
8
Key
Roles

18. All
Great
Leaders,
Teams,
Entrepreneurs,
and
OrganizaDons
Use
The
Ambidexterity
Principle
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
The
Ambidexterity
Principle
formally
states:
“To
survive
and
prosper
in
a
universe,
maximize
win
(delight;
benefit;
revenue)
and
minimize
loss
(pain;
cost)
for
a
system
as
well
as
its
anE-­‐system.”

19. All
Great
Leaders,
Teams,
Entrepreneurs,
and
OrganizaDons
Use
The
Ambidexterity
Principle
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Tagline
of
Ambidexterity
Principle:
“Pursue
Ideal
Win-­‐Win
Strategies
and
SoluEons.”

20. Simply
Co-­‐create,
Disrupt,
and
Improve
Profit
Models
for
Projects
TRANSITION
-­‐
CHASM
-­‐
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Exploit
Cost
(Efficiency;
Speed)
IMPROVEMENT
PROJECTS
(Improve
PROFIT
MODEL)
Changing
Environment
(Industry)
Stable
Environment
(Industry)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”

21. Simply
Co-­‐create,
Disrupt,
and
Improve
Profit
Models
for
Projects
TRANSITION
-­‐
CHASM
-­‐
Changing
Environment
(Industry)
Stable
Environment
(Industry)
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
INNOVATION
PROJECTS
(Innovate
on
PROFIT
MODEL)
Exploit
Explore
DifferenEaEon
Cost
(Efficiency;
Speed)
IMPROVEMENT
PROJECTS
(Improve
PROFIT
MODEL)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”

22. Problem-­‐
SoluEon
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Shaping
Strategy
AdapDve
Strategy
Visionary
Strategy
Classic
Strategy
Plan
&
Execute
(Six
Sigma/Planning
Project)
O.T.H.E.R.
Loop
ConEnuous
Innova@on
Culture/Habit
ConEnuous
Improvement
Culture/Habit
Hypothesize
&
Experiment
(Lean
Startup/EffectuaEon
Project)
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Renewal
Strategy
Changing
Environment
(Industry)
Stable
Environment
(Industry)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Strategy
PaleWe
&
Lifecycle
Choose
the
Right
Environment
(Geography;
Market;
Industry).
Use
the
Right
Strategy.
Launch
the
Right
Project.

23. Problem-­‐
SoluEon
Fit
Business
Model
Fit/
Scaling
Product-­‐
Market
Fit
Shaping
Strategy:
“Orchestrate”
AdapDve
Strategy:
“Be
Fast”
Visionary
Strategy:
“Be
First”
Classic
Strategy:
“Be
Big”
Plan
&
Execute
(Six
Sigma/Planning
Project)
O.T.H.E.R.
Loop
ConEnuous
Innova@on
Culture/Habit
ConEnuous
Improvement
Culture/Habit
Hypothesize
&
Experiment
(Lean
Startup/EffectuaEon
Project)
STARTUP
(Minimum
Viable
Product:
MVP)
COMPANY
(Maximum
Awesome
Product:
MAP)
Renewal
Strategy:
“Be
viable”
Changing
Environment
(Industry)
Stable
Environment
(Industry)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Strategy
PaleWe
&
Lifecycle
Choose
the
Right
Environment
(Geography;
Market;
Industry).
Use
the
Right
Strategy.
Launch
the
Right
Project.

24. Changing
Environment
(Industry)
Stable
Environment
(Industry)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Shaping
Business
Plan
AdapDve
Business
Plan
Visionary
Business
Plan
Exploit
TRANSITION
-­‐
Chasm
-­‐
Explore
EXECUTION
(Scale:
“Be
Big”)
Classic
Business
Plan
“STARTUP”
(InnovaDon
Mindset;
ExperimentaDon
Culture)
“COMPANY”
(Improvement
Mindset;
ExecuDon
Culture)
Business
Plan
PaleWe
Ambidextrous
Growth
(Porcolio)
Planning
for
Sustainable
CompeDDve
Advantage
EXPERIMENTATION
(Agility:
“Be
Fast”)
1-­‐Page
Business
Plan
+
Simple
Rules
Mul@-­‐Page
Business
Plan
+
Simple
Rules
ROD
Storyboard/
Roadmap
ROD
Storyboard/
Roadmap

25. Changing
Environment
(Industry)
Stable
Environment
(Industry)
AMBIDEXTERITY
PRINCIPLE:
“Pursue
ideal
win-­‐win
strategies
and
soluTons”
World-­‐class
Coaching
on
Business
Model
Storytelling
&
Econgineering
for
Less
Than
$10/Month:
hWp://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Shaping
Project
Plan
AdapDve
Project
Plan
Visionary
Project
Plan
Exploit
TRANSITION
-­‐
Chasm
-­‐
Explore
Classic
Project
Plan
“STARTUP”
(InnovaDon
Mindset;
ExperimentaDon
Culture)
“COMPANY”
(Improvement
Mindset;
ExecuDon
Culture)
Project
Plan
PaleWe
Ambidextrous
Growth
(Porcolio)
Planning
for
Sustainable
CompeDDve
Advantage
1-­‐Page
Project
Plan
(ROD
Storyboard/
Roadmap)
Mul@-­‐Page
Project
Plan
(ROD
Storyboard/
Roadmap)
EXECUTION
(Scale:
“Be
Big”)
EXPERIMENTATION
(Agility:
“Be
Fast”)

26. BUSINESS
MODEL
VISUALIZATION

27. What
is
a
Business
Model?
A
Business
Model
tells
a
story
of
how
a
business
sustainably
makes
profit

28. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
Source
of
Windows
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf

29. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
Source
of
Windows
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf
PROFIT
MARGIN
Window:
Captures
value

30. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
Source
of
Windows
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf
Value
Proposi@on
Window:
Delivers
value
PROFIT
MARGIN
Window:
Captures
value

31. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
Source
of
Windows
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf
Value
Proposi@on
Window:
Delivers
value
Opera@ng
Model
Window:
Creates
value
PROFIT
MARGIN
Window:
Captures
value

32. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
q Past
q Present
q Future
OPERATING
MODEL
(Enterprise
Engine:
Creates
Value)
VALUE
PROPOSITION
(Customer
Growth
Engine:
Delivers
Value)
PROFIT
MARGIN
(Value
Engine:
Captures
Value)
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
Source
of
Windows
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf

33. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
q Past
q Present
q Future
OPERATING
MODEL
(Enterprise
Engine:
Creates
Value)
VALUE
PROPOSITION
(Customer
Growth
Engine:
Delivers
Value)
PROFIT
MARGIN
(Value
Engine:
Captures
Value)
BCG’s
3
Windows
of
a
Business
Model
BCG’s
Components
of
a
Profit
(Business)
Model
q Past
(Horizon
1)
q Present
(Horizon
2)
q Future
(Horizon
3)

34. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Business
Ecosystem
Story
Tool
(B.E.S.T.)
ENVIRONMENT
(Trade-­‐off)
SYSTEM
(Product;
Enterprise;
Industry;
Business
Model)
q Past
q Present
q Future

35. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
Business
Model
q Past
q Present
q Future
Business
Ecosystem
Story
Tool
(B.E.S.T.)
q Past
q Present
q Future

36. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
Profit
Model
q Past
q Present
q Future
Business
Ecosystem
Story
Tool
(B.E.S.T.)
q Past
q Present
q Future

37. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

38. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
Balanced
Scorecard
PerspecDves
of
a
Profit
(Business)
Model
q Past
q Present
q Future
PROCESS
&
LEARNING
PerspecTves
CUSTOMER
PerspecTve
FINANCIAL
PerspecTve

39. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
VALUE
PROPOSITION
PROFIT
MODEL
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

40. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
VALUE
PROPOSITION
Revenue
Model
(Delight)
Cost
Model
(Pain)
PROFIT
MARGIN
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

41. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
q DeconstrucDon
q IntegraDon/AcceleraDon
of
Supply
Chain
VALUE
PROPOSITION
q Product
as
Service/Outcome
q Product
as
Experience
q Trust
Premium
q Direct
DistribuDon
Revenue
Model
(Delight)
q Free
(Nearly
Free)
Cost
Model
(Pain)
q Low
Cost
Examples
of
Business
Model
InnovaDons
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
Source
of
Components
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf
PROFIT
MARGIN
q Open
Architecture
q Adjacency
q Person
to
Person
q Serial
ENVIRONMENT
(Trade-­‐off)

42. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
q DeconstrucDon
(Ling
&
Fung
Limited)
q IntegraDon/AcceleraDon
of
Supply
Chain
(Zara)
VALUE
PROPOSITION
q Product
as
Service/Outcome
(General
Electric)
q Product
as
Experience
(Apple)
q Trust
Premium
(Whole
Foods)
q Direct
DistribuDon
(Nestle
Nespresso)
Revenue
Model
(Delight)
q Free
(Nearly
Free)
(Google)
Cost
Model
(Pain)
q Low
Cost
(Tata
Motors)
Examples
of
Business
Model
InnovaDons
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
Source
of
Components
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf
PROFIT
MARGIN
q Open
Architecture
(Facebook)
q Adjacency
(IKEA)
q Person
to
Person
(PayPal)
q Serial
(Virgin)
ENVIRONMENT
(Trade-­‐off)

43. PROFIT
MODEL
VISUALIZATION

44. What
is
a
Profit
Model?
A
Profit
Model
tells
a
story
of
how
a
Project
or
“Profit
Center”
sustainably
makes
profit

45. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OperaDng
Model
Window
Value
ProposiDon
Window
Profit
Model
Window
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

46. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

47. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Cost
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

48. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Cost
Revenue
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

49. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Cost
Model
Revenue
Model
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

50. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Cost
(Supply)
Revenue
(Demand)
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

51. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OperaDng
Model
Value
ProposiDon
Profit
Model
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

52. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OperaDng
Model
Value
ProposiDon
Profit
Model
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

53. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Customer
Segment
Org./
Value
Chain
Revenue
Model
(Delight)
Product/Service
Channel
Cost
Model
(Pain)
OperaDng
Model
Value
ProposiDon
Profit
Model
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

54. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
VALUE
PROPOSITION
Revenue
Model
(Delight)
Cost
Model
(Pain)
Customer
Segment
Org./
Value
Chain
Product/Service
Channel
PROFIT
MARGIN
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

55. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
VALUE
PROPOSITION
Revenue
Model
(Delight)
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

56. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
OPERATING
MODEL
VALUE
PROPOSITION
q Value
Chain
(Key
AcTviTes)
q OrganizaDon
(Key
Resources/Partners)
Revenue
Model
(Delight)
Cost
Model
(Pain)
q Product/Service
q Channels/RelaDonships
q Customer
Segment
PROFIT
MARGIN
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

57. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
Cost
Model
(Pain)
PROFIT
MARGIN
Revenue
Model
(Delight)

58. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)

59. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
OPERATING
MODEL
q Value
Chain
(Key
AcTviTes)
-­‐
How
are
we
configured
to
deliver
on
customer
demand?
-­‐
What
do
we
do
in-­‐house?
-­‐
What
do
we
outsource?
q OrganizaDon
(Key
Resources/Partners)
-­‐
What/How
do
we
deploy
and
develop
our
people
to
sustain
and
enhance
our
compeEEve
advantage?
VALUE
PROPOSITION
q Product/Service
-­‐
What
are
we
offering
the
customers
to
saEsfy
their
needs?
q Channels/RelaDonships
-­‐
What
are
channels
for
delivering
product/service
to
customers?
-­‐
What
are
our
relaEonships?
q Customer
Segment
-­‐
Which
customers
do
we
seek
to
serve?
-­‐
Which
of
their
needs
do
we
seek
to
address?
Cost
Model
(Pain)
How
do
we
configure
our
assets
and
costs
to
profitably
deliver
on
our
value
proposiEon?
PROFIT
MARGIN
(Shared
Value;
Strategy)
-­‐
What
is
our
profit
margin/strategy?
-­‐
What
is
the
customer
experience?
Revenue
Model
(Delight)
How
are
we
compensated
for
our
offering?
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
Source
of
Components
of
Business
Model:
h;ps://www.bcg.com/documents/file36456.pdf

60. Categories
of
BCG-­‐Business
Model
Strip
*
DescripDons
*
ObjecDves
*
Measures
*
Targets
*
Outcomes
*
IniDaDves

61. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
Balanced
Scorecard
PerspecDves
of
a
Profit
(Business)
Model
q Past
q Present
q Future
PROCESS
&
LEARNING
PerspecTves
CUSTOMER
PerspecTve
FINANCIAL
PerspecTve

62. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
PROFIT
MARGIN

63. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
DescripEons
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
DescripEons
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)

64. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
OPERATING
MODEL
ObjecEves
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
ObjecEves
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
Objec@ves
for
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

65. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
OPERATING
MODEL
Measures
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
Measures
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
Measures
for
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

66. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
OPERATING
MODEL
Targets
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
Targets
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
Targets
for
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

67. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
OPERATING
MODEL
Outcomes
q Value
Chain
q OrganizaDon
VALUE
PROPOSITION
Outcomes
q Product/Service
q Channels/RelaDonships
q Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
Outcomes
for
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

68. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Ini@a@ves
for
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
Revenue
Model
(Delight)
Cost
Model
(Pain)
OPERATING
MODEL
IniEaEves
VALUE
PROPOSITION
IniEaEves
q Product/Service
q Channels/RelaDonships
q Customer
Segment
q Value
Chain
(Key
AcTviTes)
q OrganizaDon
(Key
Resources/Partners)
PROFIT
MARGIN
(Shared
Value;
Strategy)
ENVIRONMENT
(Trade-­‐off)
q Past
q Present
q Future

69. APPENDIX

70. Blank
BCG-­‐Business
Model
Strip

71. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

72. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

73. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

74. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

75. Topics
of
BCG-­‐Business
Model
Strip

76. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
Balanced
Scorecard
PerspecDves
of
a
Profit
(Business)
Model
q Past
q Present
q Future
PROCESS
&
LEARNING
PerspecTves
CUSTOMER
PerspecTve
FINANCIAL
PerspecTve

77. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
“4
Box”
DescripDons
of
a
Profit
(Business)
Model
q Past
q Present
q Future
KEY
PROCESSES
&
RESOURCES
CUSTOMER
VALUE
PROPOSITION
PROFIT
FORMULA

78. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
PROFIT
MARGIN

79. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
Cost
Model
(Pain)
PROFIT
MARGIN
Revenue
Model
(Delight)

80. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
OPERATING
MODEL
VALUE
PROPOSITION
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)

81. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
ENVIRONMENT
(Trade-­‐off)
Suppliers/Inputs
(Key
Partners)
Value
Chain
(Key
AcTviTes)
Product/Service
Customer
Segment
OrganizaDon
(Key
Resources)
Channels/
RelaDonships
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

82. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Suppliers/Inputs
(Key
Partners)
Value
Chain
(Key
AcTviTes)
Product/Service
Customer
Segment
OrganizaDon
(Key
Resources)
Channels/
RelaDonships
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
SUPPLIERS
CUSTOMERS
COMPLEMENTORS
COMPETITORS
(Incumbents:
SubsDtutes;
New
Entrants/Startups)

83. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Suppliers/Inputs
(Key
Partners)
SYSTEM
(Product;
Enterprise;
Industry)
Customer
Segment
Cost
Model
(Pain)
PROFIT
MARGIN
(Shared
Value;
Strategy)
Revenue
Model
(Delight)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future
SUPPLIERS
CUSTOMERS
COMPLEMENTORS
COMPETITORS
(Incumbents:
SubsDtutes;
New
Entrants/Startups)

84. BUSINESS
STORY
THEATER

85. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Who?
How?
Why?
What?
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future

86. World-­‐class
Coaching
on
Business
Model
Moviemaking
&
Econgineering
for
Less
Than
$10/Month:
h;p://businessmodels.ning.com
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h;p://businessmodels.ning.com
&
@rodKuhnKing
Who?
How?
Why?
What?
Customer
Segment
Org./
Value
Chain
Cost
Model
(Pain)
Revenue
Model
(Delight)
Product/Service
ENVIRONMENT
(Trade-­‐off)
BCG-­‐Business
Model
Strip
ConDnuously
Improve
and
Innovate
on
Profit
Margin
at
Enterprise
and
Industry
Levels
q Past
q Present
q Future