Invented by Dr. Rod King, the Business Model Spinner is a fun game to increase business model creativity, performance, and innovation. The Business Model Spinner effectively introduces the emergent approach of Business Model Gamification. http://goo.gl/HNc6gX

1. Business
Model
Spinner
A
Fun
Way
to
Improve
Business
Model
Crea)vity,
Performance,
and
Innova)on
Processes/Ac)vi)es
Internal
Resources
Inputs/Partners
Customer
Segments
Channels/
Rela)onships
Product/Service
Cost
(Structure)/
Pain
Revenue
(Streams)/
Delight
Reduce
Increase
What
if
we
…
Eliminate
Create
Profit
(Strategy/Value
Proposi6on)
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing

2. Business
Model
Spinner
A
Fun
Way
to
Improve
Business
Model
Crea)vity,
Performance,
and
Innova)on
SIX
STEPS
FOR
CREATIVELY
IMPROVING
YOUR
BUSINESS
MODEL
PERFORMANCE
1
2
Document
a
given
(Red
Ocean)
business
model
using
the
9
outer
"topics"
of
the
Business
Model
Spinner.
List
Key
Performance
Indicators
(KPI)
on
each
of
the
9
inner
"slices"
that
contain
an
icon;
e.g.,
use
"Referral"
and
"Reten)on"
for
Customer
Segments.
Choose
a
main
business
objec)ve
such
as
Reduce
Cost
or
Increase
Revenue.
Turn
the
(imaginary)
spinner
&
choose
one
of
four
ac)ons:
Eliminate;
Reduce;
Increase;
Create.
Turn
the
spinner
again
&
choose
a
business
model
topic.
3
4
5
6
Use
the
ac)on
&
topic
to
generate
ideas
for
the
selected
objec)ve
in
step
3.
Vote
on
ideas.
(Repeat
steps
1
to
6)
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing

3. Red
Ocean
Disrup)on
(ROD)
Strategy
How
Lean
Startups
Can
Disrupt
Red
Ocean
Industries
Present
(Done)
RED
OCEAN
Future
(To
Do)
BLUE
OCEAN
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing

4. Red
Ocean
Disrup)on
(ROD)
Strategy
How
Lean
Startups
Can
Disrupt
Red
Ocean
Industries
Present
(Done)
RED
OCEAN
Future
(To
Do)
BLUE
OCEAN
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing

5. Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
VALUE
(Un/Happiness;
PROFIT)
Processes/
Ac)vi)es
Internal
Resources
Inputs/
Partners
Channels
&
Rela)on-­‐
ships
Product/
Service
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/SoluBon
IMPACTS
-­‐
+
q Team
-­‐
InnovaBon
Team
-­‐
Stability
Team
q Core
Competencies
q Core
Values
(Habits/Tasks)
ENVIRON-­‐
MENT