What do startups like Twitter, GroupOn, and PayPal have in common? Each of these startups changed a vital block of their initial business model; in other words, they pivoted to a more successful business model and strategy. In contrast, companies such as Kodak and Blockbuster went bankrupt because they failed to pivot on their strategy and business model.
This presentation offers a visual framework - Business Model Pivot (BMP)-Mind Map - for summarizing and discussing business model pivots as well as generating ideas for business model innovation and disruption.
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life
1. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
WHAT
WHY
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
Home
Plate
First
Base
Second
Base
Third
Base
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
2. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
WHAT
WHY
HOW
WHO
Home
Plate
(Captures
Value)
First
Base
(Experiences
Value)
Second
Base
(Delivers
Value)
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
Third
Base
(Creates
Value)
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
3. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
WHAT
WHY
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
4. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
WHAT
WHY
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
5. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
BUSINESS
MODEL
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
6. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
BUSINESS
MODEL
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
7. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
Strategy
Value
Proposi<on
Product/Service
BUSINESS
MODEL
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
8. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Strategy
Value
Proposi<on
Product/Service
BUSINESS
MODEL
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
9. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Strategy
Value
Proposi<on
Product/Service
BUSINESS
MODEL
HOW
WHO
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
LEAN
DIAMOND
(4Q-‐Business
Model
Diamond)
11. A
Business
Model
Pivot
Is
The
Ideal
Vehicle
for
CreaOng
DisrupNve
InnovaNons
As
well
as
Blue
Oceans
Where
CompeOtors
are
Irrelevant
12. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
PIVOTS
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
13. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
PIVOTS
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
14. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
Pivots
WHY
Pivots
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Strategy
Value
Proposi<on
Product/Service
BUSINESS
MODEL
PIVOTS
HOW
Pivots
WHO
Pivots
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
15. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
PIVOTS
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Profit
Margin
Cost
Structure
Revenue
Streams
Business
Architecture
Pivot
Value
Capture
Pivot
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Customer
Segment
Pivot
Customer
Need
Pivot
Strategy
Value
Proposi<on
Product/Service
Technology
Pivot
PlaOorm
Pivot
Zoom-‐in
Pivot
Zoom-‐out
Pivot
Channel
Pivot
Engine
of
Growth
Pivot
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
16. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
PIVOTS
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Profit
Margin
Cost
Structure
Revenue
Streams
Business
Architecture
Pivot
Value
Capture
Pivot
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Customer
Segment
Pivot
Customer
Need
Pivot
Strategy
Value
Proposi<on
Product/Service
Technology
Pivot
PlaOorm
Pivot
Zoom-‐in
Pivot
Zoom-‐out
Pivot
Channel
Pivot
Engine
of
Growth
Pivot
4
PivoNng
TacNcs
E:
Eliminate
R:
Reduce
I:
Increase
C:
Create
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
17. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
PIVOTS
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Profit
Margin
Cost
Structure
Revenue
Streams
Business
Architecture
Pivot
Value
Capture
Pivot
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Customer
Segment
Pivot
Customer
Need
Pivot
Strategy
Value
Proposi<on
Product/Service
Technology
Pivot
PlaOorm
Pivot
Zoom-‐in
Pivot
Zoom-‐out
Pivot
Channel
Pivot
Engine
of
Growth
Pivot
4
PivoNng
TacNcs
E:
Eliminate
R:
Reduce
I:
Increase
C:
Create
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
18. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
4Q-‐
Business
Model
Business
Model
Pivot
TacNcs
Topic
(Pivot)
DescripNon
E:
Eliminate
R:
Reduce
I:
Increase
C:
Create
WHY?
Profit
Margin
(P$)
Revenue
Streams
(R$)
Cost
Structure
(C$)
WHO?
Customer
Segment
(CS)
Customer
Rela<onships
(CR)
Channels
(CH)
WHAT?
Strategy
(Strat)
Value
Proposi<on
(VP)
Product/Service
(PS)
HOW?
Key
Resources
(KR)
Key
Ac<vi<es
(KA)
Inputs/Partners
(IP)
Project/OrganizaNon:
……………………………………………………………………………………………………..…..
Business
Model
Pivots
in
the
CLASSIC
LEAN
STARTUP
METHOD
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
20. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHAT
WHY
Profit
Margin
Cost
Structure
Revenue
Streams
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Strategy
Value
Proposi<on
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Cross
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
BUSINESS
MODEL
CROSS
21. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Cross
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Cost
Structure
Strategy
22. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Diamond
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
23. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Diamond
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
24. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Diamond
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Product/Service
25. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Diamond
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
26. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
ORGANIZATION:
…………………….
HOW
WHO
Business
Model
Diamond
A
Mind
Map
for
Saving
and
Op8mizing
Your
Business
Model
for
Prosperity
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
q Business
Architecture
Pivot
q Value
Capture
Pivot
q Customer
Segment
Pivot
q Technology
Pivot
q PlaOorm
Pivot
q Zoom-‐in
Pivot
q Zoom-‐out
Pivot
q Channel
Pivot
q Engine
of
Growth
Pivot
q Customer
Need
Pivot
27. WHY
Profit
Margin
Revenue
Streams
Value
Prop.
Product/Service
HOW
WHO
Key
Ac<vi<es
Channels
WHAT
Strategy
Cost
Structure
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
q Business
Architecture
Pivot
q Value
Capture
Pivot
q Customer
Segment
Pivot
q Technology
Pivot
q PlaOorm
Pivot
q Zoom-‐in
Pivot
q Zoom-‐out
Pivot
q Channel
Pivot
q Engine
of
Growth
Pivot
q Customer
Need
Pivot
How
Apple’s
iPod
Pivoted
on
the
Business
Model
of
Sony’s
Walkman
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
Sony’s
Walkman
28. Key
AcNviNes/Processes
Pivot
Key
Resources
Pivot
Inputs/Partners
Pivot
Customer
Segments
Pivot
Channels/RelaNonships
Pivot
Product/Service
Pivot
Cost
(Structure)/
Pain
Pivot
Revenue
(Streams)/
Delight
Pivot
Profit
Margin
Pivot
(Strategy/Value
ProposiOon)
Eliminate
Reduce
Increase
Create
What
if
we
…
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Business
Model
Spinner
for
Pivots
Use
Pivots
to
Describe,
Organize,
and
Generate
Stories
on
Business
Model
Innova8on
&
Disrup8on
29. Key
AcNviNes/Processes
Key
Resources
Pivot
Inputs/Partners
Customer
Segments
Pivot
Channels/RelaNonships
Pivot
Product/Service
Cost
(Structure)/
Pain
Revenue
(Streams)/
Delight
Pivot
Profit
Margin
Pivot
(Strategy/Value
ProposiOon)
Eliminate
Reduce
Increase
Create
World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
How
Apple’s
iPod
Pivoted
on
the
Business
Model
of
Sony’s
Walkman
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on
Sony’s
Walkman
30. World-‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Sony’s
Walkman
WHAT
Pivots
WHY
Pivots
HOW
Pivots
WHO
Pivots
Profit
Margin
Cost
Structure
Revenue
Streams
Business
Architecture
Pivot
Value
Capture
Pivot
Customer
Segment
Channels
Customer
Rela<onships
Key
Resources
Key
Ac<vi<es
Inputs/
Partners
Customer
Segment
Pivot
Customer
Need
Pivot
Strategy
Value
Proposi<on
Product/Service
Technology
Pivot
PlaOorm
Pivot
Zoom-‐in
Pivot
Zoom-‐out
Pivot
Channel
Pivot
Engine
of
Growth
Pivot
4
PivoNng
TacNcs
E:
Eliminate
R:
Reduce
I:
Increase
C:
Create
How
Apple’s
iPod
Pivoted
on
the
Business
Model
of
Sony’s
Walkman
10
Pivots
for
Describing,
Organizing,
and
Genera8ng
Stories
on
Business
Model
Innova8on
&
Disrup8on