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BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Tool/Product/Service:	
“Solu:on”	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10	
Customer	Segment:	
“Pain/Problem”	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Channels	
	
Rela:onships	
Customer	
(Job	To	Get	Done;	
Constraints/PAIN)	
Enterprise:	
	
Cost	
Value	ProposiXon	
(Tool/	
Product/Service)	
Feedback;	Cue	(-/+):	
Trade-off	(Benefit);	
	Metrics	(Revenue)	
1
2
TOTAL	PROPOSITION	CANVAS	(TPC)	=	
INNOVATION	ACCOUNTING	
CANVAS	(IAC)	
PRODUCT	PROPOSITION	
CANVAS	(PPC)	
+
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Tool/Product/Service:	
“Solu:on”	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10	
Customer	Segment:	
“Pain/Problem”	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Channels	
	
Rela:onships	
Customer	
(Job	To	Get	Done;	
Constraints/PAIN)	
Enterprise:	
	
Cost	
Value	ProposiXon	
(Tool/	
Product/Service)	
Feedback;	Cue	(-/+):	
Trade-off	(Benefit);	
	Metrics	(Revenue)	
1
2
3	STEPS	FOR	ELIMINATING	THE	PAIN	OF	EVERY	BUSINESS,	NON-PROFIT	ORGANIZATION,	AND	COMMUNITY	
Step	1	-	PAIN	SOLVING	QUESTION:	Ask	a	Pain	Solving	QuesXon	(PSQ)	in	the	format	of	...	"How	Might	We	Eliminate	Pain	(HMWEP)	of	X?"	X	refers	to	any	object	in	
a	given	system	or	ecosystem.	
Step	2	-	BUSINESS	MODEL	TEMPLATE:	ConXnuously	answer,	within	a	given	Xme	frame	or	“sprint”,	the	PSQ	by	using	the	visual	template	of	a	business	model	
pipe/plaaorm.	
Step	3:	DECISION	-	Persevere,	Pivot,	or	End:	Decide	–	acer	a	Xmebox	or	sprint	ends	-	whether	to	persevere	with	eliminaXng	the	pain	or	pivot	to	another	pain.	
Otherwise,	end	pain	solving	exercise.		
INNOVATION	ACCOUNTING	
CANVAS	(IAC)	
+	 PRODUCT	PROPOSITION	
CANVAS	(PPC)
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Tool/Product/Service:	
“Solu:on”	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10	
Customer	Segment:	
“Pain/Problem”	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Channels	
	
Rela:onships	
Enterprise:	
	
Cost	
Value	ProposiXon	
(Tool/	
Product/Service)	
Feedback;	Cue	(-/+):	
Trade-off	(Benefit);	
	Revenue	
1
2
Customer	
(Job	To	Get	Done;	
Constraints/PAIN)
Formats	&	Modules	of		
Business	Model	Strip
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
Tool/Product/Service:	
“Solu:on”	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 +	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
VR	+	
-	
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Enterprise	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Product/Service	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Enterprise	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Product/Service	
Cost	 Benefit;	Revenue	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Goal);	Constraints	
PRESENT:	RED	OCEAN	
Strategy	(ERIC	AcXons)	
FUTURE:	BLUE	OCEAN	
Pain-Plan-Do-Review	
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Enterprise	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Product/Service	
Cost	 Benefit;	Revenue	
Business	Model	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
PRESENT:	RED	OCEAN	
Strategy	(ERIC	AcXons)	
FUTURE:	BLUE	OCEAN	
Pain-Plan-Do-Review	
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Value	Recipient	
(VR)	
Output	
(O)	
Feedback	
(F)	
Enterprise	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Product/Service	
Cost	 Benefit;	Revenue	
Business	Model	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
O	 VR	+	
-	
+	
-	
F	+	
-	VC	
+	
-	
Versus	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
Examples
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
Present:	RED	OCEAN	 BMI;	Trainers;	IT	Plaaorm	 Book;	Workshops;	Online	 Business	Model	Canvas	 Tech.	Startups/Companies	
Strategy	(ERIC	AcXons)	 Eliminate	Canvas;	“Silos”	 Create	PSQ;	PPDR	Cycle	 Reduce	Time/Cost/Complx	 Increase	Non-customers	
Future:	BLUE	OCEAN	 Standard	Pain	Solving;	Rod	 How:	eBook;	Workshops	 Business	Model	Strip/eBook	 Health	Care;	VC	(Age	3+)	
Pain-Plan-Do-Review	
ISM’s	BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	&	One	Line	Business	Model	(OLBM)	for	Standard	Pain	Solving	
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	Standard	Pain	Solving	(Goal	Achievement)	–	ISM	
Output	
(O)	
Feedback	
(F)	
Enterprise	
O	
+	
-	
Customer	Segment	
VR	
+	
-	
PRODUCT-CUSTOMER	CANVAS	(O-VR	Fitness)	
VALUE	PROPOSITION	CANVAS	(VPC)	
Product/Service	
Benefit;	Revenue	
Strategyzer	
	vs.		
ISM	(Rod	King)	
Cost	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
Value	Recipient	
(VR)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Tool/Product/Service	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
PRESENT:	RED	OCEAN	
Strategy	(ERIC	AcXons)	
FUTURE:	BLUE	OCEAN	
Pain-Plan-Do-Review	
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	&	One	Line	Business	Model	(OLBM)	for	Standard	Pain	Solving	
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Output	
(O)	
Feedback	
(F)	
Enterprise	
O	
+	
-	
Customer	Segment	
VR	
+	
-	
VALUE	PROPOSITION	CANVAS	(VPC)	
Product/Service	
Cost	 Benefit;	Revenue	
Business	Model	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
Value	Recipient	
(VR)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
PRODUCT-CUSTOMER	CANVAS	(O-VR	Fitness)	
Tool/Product/Service	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
PRESENT:	RED	OCEAN	
Strategy	(ERIC	AcXons)	
FUTURE:	BLUE	OCEAN	
Pain-Plan-Do-Review	
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	&	One	Line	Business	Model	(OLBM)	for	Standard	Pain	Solving	
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	….....................................	
Output	
(O)	
Feedback	
(F)	
Enterprise	 Product/Service	
Cost	 Benefit;	Revenue	
Business	Model	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
F	
TOTAL	PROPOSITION	CANVAS	(TPC)	
VC	 O	 +	
-	
+	
-	
+	
-	
Value	Recipient	
(VR)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
Customer	Segment:	
“Pain/Problem”	
VALUE	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Tool/Product/Service:	
“Solu:on”	
VR	+	
-	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
Other	Applica8ons	of	Template
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
Apple	
	
	
Asset	(iPod)	Sale	 “A	Thousand		
Songs	in		
Your	Pocket”	
Classic	iPod	
High-end	Music	Lover	
	
		
Apple’s	BUSINESS	MODEL	STRIP	(BMS):	Total	Proposi8on	Canvas	&	One	Line	Business	Model	(OLBM)	for	Classic	iPod	
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	Digital	Music	Players	-	Apple	
Output	
(O)	
Feedback	
(F)	
Enterprise	
EXAMPLE	
iPod’s	Business	
Model	Pipe	
O	
+	
-	
Customer	Segment	
VR	
+	
-	
VALUE	PROPOSITION	CANVAS	(VPC)	
Product/Service	
Benefit;	Revenue	Cost	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
Value	Recipient	
(VR)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
PRODUCT-CUSTOMER	CANVAS	(O-VR	Fitness)	
Tool/Product/Service	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
VALUE	CREATOR	
(VC)	
FEEDBACK	
(F)	
OUTPUT	
(O)	
VALUE	RECIPIENT	
(VR)	
Enterprise	(Sender)	 Demand	(Request)	 Supply	(Offer)	 Customer	(Receiver)	
Partners;	Resources;	
Ac:vi:es	(Cost)	
Experience	(-/+);	
Cue	(Revenue)	
Value	Proposi:on	
(Product/Service)	
Job	To	Get	Done	
(Constraints/PAIN)	
Present:	RED	OCEAN	 Stars;	Animals	&	Care	 Tickets;	Aisle	Concessions	 Star-studded	Circus	Show	 Families:	Lower-end	
Strategy	(ERIC	AcXons)	 Eliminate	Animals/Stars	 Create	Theater/Music/…	 Reduce	Thrill/Danger/Fun	 Increase	Non-customers	
Future:	BLUE	OCEAN	 ArXsts/Acrobats;	Venue	 Premium	Tickets	 Theatrical	Circus	Show	 Theater/Opera-Goers	
Pain-Plan-Do-Review	
Cirque	du	Soleil’s	BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
	
Rela:onships	
Customer	
Value	Creator	
(VC)	
WHEN:	
WHERE:	Live	Entertainment	-	Cirque	du	Soleil	
Output	
(O)	
Feedback	
(F)	
Enterprise	
O	
+	
-	
Customer	Segment	
VR	
+	
-	
VALUE	PROPOSITION	CANVAS	(VPC)	
Product/Service	
Benefit;	Revenue	
Ringling	Bros.	
vs.		
Cirque	du	Soleil	
Cost	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
Value	Recipient	
(VR)	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
PRODUCT-CUSTOMER	CANVAS	(O-VR	Fitness)	
Tool/Product/Service	
1
2
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10
One	Line	Business	Model	(OLBM)	
for	
“Customer-First	Organiza:ons	(CFO)”
BUSINESS	MODEL	STRIP:	Total	Proposi8on	Canvas	(TPC)	&	One	Line	Business	Model	(OLBM)		
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VR	 VC	F	O	
Value	Recipient	
(VR)	
	
WHEN:	
WHERE:	….....................................	
Value	Creator	
(VC)		
Feedback	
(F)	
	
Output	
(O)		
Legend	
+:	Delight	(Strengths;		
Useful	Effect):	1	-	10	
-:	Pain	(Weaknesses;		
Harmful	Effect):	1	-	10	
BUSINESS	
MODEL	STRIP	
(BMS):	
“One	Line	
Business	
Model	
(OLBM)”	
PSQ:	How	
Might	We	
Eliminate	
Pain	
(HMWEP)	
of	X?	
TOTAL	PROPOSITION	CANVAS	(TPC)	
F	 VC	
Enterprise:	
	
Cost	
					Customer	
				(Job	To	Get	Done;	
				Constraints/	
				PAIN)	
Feedback;	Cue	(-/+):	
Trade-off	(Benefit);	
	Metrics	(Revenue)	
Value	ProposiXon	
(Tool/	
Product/Service)	
	
1
2
TOTAL	PROPOSITION	CANVAS	(TPC)	=	
CUSTOMER	PROPOSITON	
CANVAS	(CPC)	
INNOVATION	ACCOUNTING	
CANVAS	(IAC)	
+	
Tool/Product/Service:	
“Solu:on”	
Customer	Segment:	
“Pain/Problem”	
CUSTOMER	PROPOSITION	CANVAS	(Pain-Solu:on	Fitness)	
Channels	
	
Rela:onships	
VR	
+	
-	
O	+	
-	
One	Line	Business	Model	(OLBM)	
+	
-	
+	
-	
Channels	
	
Rela:onships
Bonus
SWOT	
ANALYSIS:	
DescripXon	
q  S	(+):		
							Strengths	
q  W	(-):	
Weaknesses	
q  O	(+):	
Opportuni:es	
q  T	(-):	
							Threats	
BUSINESS	MODEL	STRIP:	SWOT	Analysis,	Business	Model	EvaluaXon,	and	Strategy	Development	
World’s	First	SoEware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Balanced	
Scorecard	
q  Training	Events	
q  Cer:fica:ons	
q  No.	of	Patents	
Metrics		
or	KPIs	
q  Defects	(Bugs)	
q  Cycle	Time	
q  Throughput	
q  Reten:on	
q  Referral	
q  Market	Share	
WHY	
WHAT	
HOW	
q  Engagement	
q  Acquisi:on	
q  Ac:va:on	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
VC	 VR	O	F	
Channels	
Customer	
	
Benefits:		
$;	Non-$	
	
Costs:	
	$;	Non-$	
Value	ProposiXon/
Product/Service	
Inputs	
(Resources)	
Processes	
	
(Core	Values)	
q  Revenue;	Benefits	
q  Cost;	Acquisi:on	Cost	
q  Profit;	Shared	Value	
BUSINESS	
MODEL	
STRIP	
WHEN:	
q  VISION:	…......................................................................................	
q  STRATEGY	(Red	Ocean/Blue	Ocean/Luxury/DisrupXon):	............	
WHERE:	…..........................................................................................		
WHO	
o  Co-creators	(Beneficiaries)	
o  Partners;	Investors	
o  “Governors”	(Other	ParXes)	
Financial	
(Value)	
PerspecXve	
Learning	&	
Growth	
PerspecXve	
Internal		
Process	
PerspecXve	
Customer	
(Channels;	Ext.	Stakeholder)	
PerspecXve	
Future	Present	
S	T	R	A	T	E	G	Y

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TPC-OLBM

  • 1. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Tool/Product/Service: “Solu:on” Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10 Customer Segment: “Pain/Problem” BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Channels Rela:onships Customer (Job To Get Done; Constraints/PAIN) Enterprise: Cost Value ProposiXon (Tool/ Product/Service) Feedback; Cue (-/+): Trade-off (Benefit); Metrics (Revenue) 1 2 TOTAL PROPOSITION CANVAS (TPC) = INNOVATION ACCOUNTING CANVAS (IAC) PRODUCT PROPOSITION CANVAS (PPC) +
  • 2. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Tool/Product/Service: “Solu:on” Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10 Customer Segment: “Pain/Problem” BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Channels Rela:onships Customer (Job To Get Done; Constraints/PAIN) Enterprise: Cost Value ProposiXon (Tool/ Product/Service) Feedback; Cue (-/+): Trade-off (Benefit); Metrics (Revenue) 1 2 3 STEPS FOR ELIMINATING THE PAIN OF EVERY BUSINESS, NON-PROFIT ORGANIZATION, AND COMMUNITY Step 1 - PAIN SOLVING QUESTION: Ask a Pain Solving QuesXon (PSQ) in the format of ... "How Might We Eliminate Pain (HMWEP) of X?" X refers to any object in a given system or ecosystem. Step 2 - BUSINESS MODEL TEMPLATE: ConXnuously answer, within a given Xme frame or “sprint”, the PSQ by using the visual template of a business model pipe/plaaorm. Step 3: DECISION - Persevere, Pivot, or End: Decide – acer a Xmebox or sprint ends - whether to persevere with eliminaXng the pain or pivot to another pain. Otherwise, end pain solving exercise. INNOVATION ACCOUNTING CANVAS (IAC) + PRODUCT PROPOSITION CANVAS (PPC)
  • 3. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Tool/Product/Service: “Solu:on” Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10 Customer Segment: “Pain/Problem” BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Channels Rela:onships Enterprise: Cost Value ProposiXon (Tool/ Product/Service) Feedback; Cue (-/+): Trade-off (Benefit); Revenue 1 2 Customer (Job To Get Done; Constraints/PAIN)
  • 5. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 6. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” Tool/Product/Service: “Solu:on” Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 7. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) TOTAL PROPOSITION CANVAS (TPC) O + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” VR + - Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 8. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 9. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 10. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 11. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Enterprise BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Product/Service PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 12. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Enterprise BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Product/Service Cost Benefit; Revenue PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 13. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Goal); Constraints PRESENT: RED OCEAN Strategy (ERIC AcXons) FUTURE: BLUE OCEAN Pain-Plan-Do-Review BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Enterprise BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Product/Service Cost Benefit; Revenue Business Model PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 14. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) PRESENT: RED OCEAN Strategy (ERIC AcXons) FUTURE: BLUE OCEAN Pain-Plan-Do-Review BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Value Recipient (VR) Output (O) Feedback (F) Enterprise BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Product/Service Cost Benefit; Revenue Business Model PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) O VR + - + - F + - VC + - Versus Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 16. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) Present: RED OCEAN BMI; Trainers; IT Plaaorm Book; Workshops; Online Business Model Canvas Tech. Startups/Companies Strategy (ERIC AcXons) Eliminate Canvas; “Silos” Create PSQ; PPDR Cycle Reduce Time/Cost/Complx Increase Non-customers Future: BLUE OCEAN Standard Pain Solving; Rod How: eBook; Workshops Business Model Strip/eBook Health Care; VC (Age 3+) Pain-Plan-Do-Review ISM’s BUSINESS MODEL STRIP: Total Proposi8on Canvas & One Line Business Model (OLBM) for Standard Pain Solving World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: Standard Pain Solving (Goal Achievement) – ISM Output (O) Feedback (F) Enterprise O + - Customer Segment VR + - PRODUCT-CUSTOMER CANVAS (O-VR Fitness) VALUE PROPOSITION CANVAS (VPC) Product/Service Benefit; Revenue Strategyzer vs. ISM (Rod King) Cost PSQ: How Might We Eliminate Pain (HMWEP) of X? Value Recipient (VR) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Tool/Product/Service 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 17. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) PRESENT: RED OCEAN Strategy (ERIC AcXons) FUTURE: BLUE OCEAN Pain-Plan-Do-Review BUSINESS MODEL STRIP: Total Proposi8on Canvas & One Line Business Model (OLBM) for Standard Pain Solving World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Output (O) Feedback (F) Enterprise O + - Customer Segment VR + - VALUE PROPOSITION CANVAS (VPC) Product/Service Cost Benefit; Revenue Business Model PSQ: How Might We Eliminate Pain (HMWEP) of X? Value Recipient (VR) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” PRODUCT-CUSTOMER CANVAS (O-VR Fitness) Tool/Product/Service 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 18. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) PRESENT: RED OCEAN Strategy (ERIC AcXons) FUTURE: BLUE OCEAN Pain-Plan-Do-Review BUSINESS MODEL STRIP: Total Proposi8on Canvas & One Line Business Model (OLBM) for Standard Pain Solving World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: …..................................... Output (O) Feedback (F) Enterprise Product/Service Cost Benefit; Revenue Business Model PSQ: How Might We Eliminate Pain (HMWEP) of X? F TOTAL PROPOSITION CANVAS (TPC) VC O + - + - + - Value Recipient (VR) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” Customer Segment: “Pain/Problem” VALUE PROPOSITION CANVAS (Pain-Solu:on Fitness) Tool/Product/Service: “Solu:on” VR + - 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 20. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) Apple Asset (iPod) Sale “A Thousand Songs in Your Pocket” Classic iPod High-end Music Lover Apple’s BUSINESS MODEL STRIP (BMS): Total Proposi8on Canvas & One Line Business Model (OLBM) for Classic iPod World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: Digital Music Players - Apple Output (O) Feedback (F) Enterprise EXAMPLE iPod’s Business Model Pipe O + - Customer Segment VR + - VALUE PROPOSITION CANVAS (VPC) Product/Service Benefit; Revenue Cost PSQ: How Might We Eliminate Pain (HMWEP) of X? Value Recipient (VR) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” PRODUCT-CUSTOMER CANVAS (O-VR Fitness) Tool/Product/Service 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 21. VALUE CREATOR (VC) FEEDBACK (F) OUTPUT (O) VALUE RECIPIENT (VR) Enterprise (Sender) Demand (Request) Supply (Offer) Customer (Receiver) Partners; Resources; Ac:vi:es (Cost) Experience (-/+); Cue (Revenue) Value Proposi:on (Product/Service) Job To Get Done (Constraints/PAIN) Present: RED OCEAN Stars; Animals & Care Tickets; Aisle Concessions Star-studded Circus Show Families: Lower-end Strategy (ERIC AcXons) Eliminate Animals/Stars Create Theater/Music/… Reduce Thrill/Danger/Fun Increase Non-customers Future: BLUE OCEAN ArXsts/Acrobats; Venue Premium Tickets Theatrical Circus Show Theater/Opera-Goers Pain-Plan-Do-Review Cirque du Soleil’s BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Rela:onships Customer Value Creator (VC) WHEN: WHERE: Live Entertainment - Cirque du Soleil Output (O) Feedback (F) Enterprise O + - Customer Segment VR + - VALUE PROPOSITION CANVAS (VPC) Product/Service Benefit; Revenue Ringling Bros. vs. Cirque du Soleil Cost PSQ: How Might We Eliminate Pain (HMWEP) of X? Value Recipient (VR) BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” PRODUCT-CUSTOMER CANVAS (O-VR Fitness) Tool/Product/Service 1 2 Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10
  • 23. BUSINESS MODEL STRIP: Total Proposi8on Canvas (TPC) & One Line Business Model (OLBM) World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) VR VC F O Value Recipient (VR) WHEN: WHERE: …..................................... Value Creator (VC) Feedback (F) Output (O) Legend +: Delight (Strengths; Useful Effect): 1 - 10 -: Pain (Weaknesses; Harmful Effect): 1 - 10 BUSINESS MODEL STRIP (BMS): “One Line Business Model (OLBM)” PSQ: How Might We Eliminate Pain (HMWEP) of X? TOTAL PROPOSITION CANVAS (TPC) F VC Enterprise: Cost Customer (Job To Get Done; Constraints/ PAIN) Feedback; Cue (-/+): Trade-off (Benefit); Metrics (Revenue) Value ProposiXon (Tool/ Product/Service) 1 2 TOTAL PROPOSITION CANVAS (TPC) = CUSTOMER PROPOSITON CANVAS (CPC) INNOVATION ACCOUNTING CANVAS (IAC) + Tool/Product/Service: “Solu:on” Customer Segment: “Pain/Problem” CUSTOMER PROPOSITION CANVAS (Pain-Solu:on Fitness) Channels Rela:onships VR + - O + - One Line Business Model (OLBM) + - + - Channels Rela:onships
  • 24. Bonus
  • 25. SWOT ANALYSIS: DescripXon q  S (+): Strengths q  W (-): Weaknesses q  O (+): Opportuni:es q  T (-): Threats BUSINESS MODEL STRIP: SWOT Analysis, Business Model EvaluaXon, and Strategy Development World’s First SoEware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Balanced Scorecard q  Training Events q  Cer:fica:ons q  No. of Patents Metrics or KPIs q  Defects (Bugs) q  Cycle Time q  Throughput q  Reten:on q  Referral q  Market Share WHY WHAT HOW q  Engagement q  Acquisi:on q  Ac:va:on q  Future (To Do) q  Present (Doing) q  Past (Done) VC VR O F Channels Customer Benefits: $; Non-$ Costs: $; Non-$ Value ProposiXon/ Product/Service Inputs (Resources) Processes (Core Values) q  Revenue; Benefits q  Cost; Acquisi:on Cost q  Profit; Shared Value BUSINESS MODEL STRIP WHEN: q  VISION: …...................................................................................... q  STRATEGY (Red Ocean/Blue Ocean/Luxury/DisrupXon): ............ WHERE: ….......................................................................................... WHO o  Co-creators (Beneficiaries) o  Partners; Investors o  “Governors” (Other ParXes) Financial (Value) PerspecXve Learning & Growth PerspecXve Internal Process PerspecXve Customer (Channels; Ext. Stakeholder) PerspecXve Future Present S T R A T E G Y